Distributors’ Brand

Distributors’ Brand

A private label brand of a retailer.

Related Terms

Product Attributes

A descriptive facet of a product that helps to specify, classify, and differentiate it within a

Advertising Allowance

Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that

Dollar Sales

Measures the total revenue generated from products sold at retail, calculated by multiplying the number of