Distributors’ Brand

Distributors’ Brand

A private label brand of a retailer.

Related Terms

Brand Refresh

When a brand improvises its existing image and communications while maintaining its core identity.

CPG manufacturing

In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.

Mass Merchandizer

Also refered to as mass market retailer, it is a retail business that sells a wide