Distributors’ Brand

Distributors’ Brand

A private label brand of a retailer.

Related Terms

CPG manufacturing

In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.

Brand Refresh

When a brand improvises its existing image and communications while maintaining its core identity.

Product Variants

A specific version of a ‘master’ product that is differentiated by one or more attributes, such