A private label brand of a retailer.
Market Basket Analysis
A data mining tool used to identify patterns of items frequently purchased together by analyzing transaction
A private label brand of a retailer.
A data mining tool used to identify patterns of items frequently purchased together by analyzing transaction
A visual representation of products groups and segments, and the specific questions a shopper is asking
In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.