Distributors’ Brand

Distributors’ Brand

A private label brand of a retailer.

Related Terms

Market Share

Represents the portion of an industry’s total sales that is accounted for by a specific company

Product Variants

A specific version of a ‘master’ product that is differentiated by one or more attributes, such

Loyalty program

A initiative by a company to incentivize repeat purchases and customer loyalty by offering rewards, discounts,