A private label brand of a retailer.
Heavy Buyers
Consumers who consistently spend significantly more than average within a specific product category, making them a
A private label brand of a retailer.
Consumers who consistently spend significantly more than average within a specific product category, making them a
In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.
It is the level of positive association and emotional connection that consumers have with a particular