Refers to the physical volume of product sold at retail, standardized into a common unit relevant to its category for comparability.
This metric is essential for comparing products of varying sizes and is frequently utilized by Operations, Marketing, and Sales departments.
Refers to the unique offering or key differentiations of the brand’s products for its customers.
A customer loyalty scheme designed to incentivize repeat purchases by offering rewards based on the accumulation
A small-format retail outlet that offers a limited selection of basic and immediate consumption items, such
