Refers to the physical volume of product sold at retail, standardized into a common unit relevant to its category for comparability.
This metric is essential for comparing products of varying sizes and is frequently utilized by Operations, Marketing, and Sales departments.
A descriptive facet of a product that helps to specify, classify, and differentiate it within a
The person is responsible for assisting the procurement manager and category team in implementing procurement and
Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.
