Equivalized Unit Sales (EQ Sales)

Equivalized Unit Sales (EQ Sales)

Refers to the physical volume of product sold at retail, standardized into a common unit relevant to its category for comparability.

This metric is essential for comparing products of varying sizes and is frequently utilized by Operations, Marketing, and Sales departments.

Related Terms

Brand Refresh

When a brand improvises its existing image and communications while maintaining its core identity.

Cross Merchandising

Also known as secondary product placement, it is a retail strategy that places complementary products together