Equivalized Unit Sales (EQ Sales)

Refers to the physical volume of product sold at retail, standardized into a common unit relevant to its category for comparability.

This metric is essential for comparing products of varying sizes and is frequently utilized by Operations, Marketing, and Sales departments.

Related Terms

A pricing strategy where retailers lower the prices of products to boost sales and manage inventory

Includes the visual elements of a brand such as the logo, design, color that helps the

Also referred to as non-promoted price, it is the average price of an item across all

Brand Performance