Equivalized Unit Sales (EQ Sales)

Equivalized Unit Sales (EQ Sales)

Refers to the physical volume of product sold at retail, standardized into a common unit relevant to its category for comparability.

This metric is essential for comparing products of varying sizes and is frequently utilized by Operations, Marketing, and Sales departments.

Related Terms

Category Manager

The person is responsible for overseeing a specific category of products of a brand. They develop

Generic Brand

A consumer product without a widely recognized name or logo, often lacking extensive advertising compared to