Refers to the physical volume of product sold at retail, standardized into a common unit relevant to its category for comparability.
This metric is essential for comparing products of varying sizes and is frequently utilized by Operations, Marketing, and Sales departments.
Optimal way to story inventory in a vertical manner when there is large quantities or excess
Refers to a consumer’s consistent preference for purchasing the same brand over competing ones, driven by
Refers to the degree to which a promotional marketing campaign successfully achieves its intended objectives, such
