Refers to the physical volume of product sold at retail, standardized into a common unit relevant to its category for comparability.
This metric is essential for comparing products of varying sizes and is frequently utilized by Operations, Marketing, and Sales departments.
Includes the visual elements of a brand such as the logo, design, color that helps the
Represents the portion of an industry’s total sales that is accounted for by a specific company
Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that
