Refers to the physical volume of product sold at retail, standardized into a common unit relevant to its category for comparability.
This metric is essential for comparing products of varying sizes and is frequently utilized by Operations, Marketing, and Sales departments.
A customer loyalty scheme designed to incentivize repeat purchases by offering rewards based on the accumulation
Refers to the additional units of a product sold to retailers or consumers directly attributed to
Includes the visual elements of a brand such as the logo, design, color that helps the
