Equivalized Unit Sales (EQ Sales)

Refers to the physical volume of product sold at retail, standardized into a common unit relevant to its category for comparability.

This metric is essential for comparing products of varying sizes and is frequently utilized by Operations, Marketing, and Sales departments.

Related Terms

Also referred to as Repeat Customer Rate, it is a metric that measures the percentage of

Includes the visual elements of a brand such as the logo, design, color that helps the

Refers to a retail outlet that specializes in selling a wide range of general merchandise and

Brand Performance