Refers to the physical volume of product sold at retail, standardized into a common unit relevant to its category for comparability.
This metric is essential for comparing products of varying sizes and is frequently utilized by Operations, Marketing, and Sales departments.
Includes the visual elements of a brand such as the logo, design, color that helps the
Involves grouping products into suitable categories and managing category performance. This involves inputs from both brand
A method of analyzing sales data to identify products with high sales velocity. Velocity analysis helps
