Equivalized Unit Sales (EQ Sales)

Equivalized Unit Sales (EQ Sales)

Refers to the physical volume of product sold at retail, standardized into a common unit relevant to its category for comparability.

This metric is essential for comparing products of varying sizes and is frequently utilized by Operations, Marketing, and Sales departments.

Related Terms

Mass Merchandizer

Also refered to as mass market retailer, it is a retail business that sells a wide

Velocity Analysis

A method of analyzing sales data to identify products with high sales velocity. Velocity analysis helps

Category Buyer

The person is responsible for assisting the procurement manager and category team in implementing procurement and