Equivalized Unit Sales (EQ Sales)

Equivalized Unit Sales (EQ Sales)

Refers to the physical volume of product sold at retail, standardized into a common unit relevant to its category for comparability.

This metric is essential for comparing products of varying sizes and is frequently utilized by Operations, Marketing, and Sales departments.

Related Terms

Merchandising

It includes the comprehensive strategies and practices retailers employ to promote and sell products to customers

Blocking

Also called facing, zoning or fronting, a retail merchandizing concept where all products of the same

Market Basket Analysis

A data mining tool used to identify patterns of items frequently purchased together by analyzing transaction