Refers to the physical volume of product sold at retail, standardized into a common unit relevant to its category for comparability.
This metric is essential for comparing products of varying sizes and is frequently utilized by Operations, Marketing, and Sales departments.
In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.
Measures the total revenue generated from products sold at retail, calculated by multiplying the number of
Also refered to as mass market retailer, it is a retail business that sells a wide
