Equivalized Unit Sales (EQ Sales)

Equivalized Unit Sales (EQ Sales)

Refers to the physical volume of product sold at retail, standardized into a common unit relevant to its category for comparability.

This metric is essential for comparing products of varying sizes and is frequently utilized by Operations, Marketing, and Sales departments.

Related Terms

Market Share

Represents the portion of an industry’s total sales that is accounted for by a specific company

Buying Rate

It is the average quantity or value of a product purchased by a single household within

Markdown Pricing

A pricing strategy where retailers lower the prices of products to boost sales and manage inventory