Hyper Market

Hyper Market

A large retail store that integrates both a department store and a grocery supermarket within a single location.

Typically spacious establishments, hypermarkets offer a diverse range of products, including appliances, clothing, electronics, and groceries, all under one roof. The concept behind hypermarkets is to provide consumers with a convenient shopping experience, catering to various needs in a single visit. Renowned for their extensive selection and competitive pricing, hypermarkets like Walmart Supercenter, Fred Meyer, Meijer, and Kmart are prominent examples of this retail format. They aim to streamline shopping by offering a wide array of goods in a centralized location.

Related Terms

High-Low Pricing

A strategy where a company sets an initial high price for a product and later reduces

Field Marketing Representative

A professional responsible for actively promoting and increasing brand awareness by engaging in direct, face-to-face interactions

Grocery

A retail establishment primarily focused on selling a broad assortment of food products, encompassing items such