Glossary /
Forward Buying

Forward Buying

Refers to the purchase of goods in quantities greater than immediately needed, with the intent to benefit from favorable pricing or other competitive advantages.

It is commonly adopted by retailers and other businesses to capitalize on discounted prices during promotions, securing inventory for future sale at a potential profit. While often linked to price-driven strategies, forward buying can also involve non-price factors and is a widespread tactic across various sectors of the supply chain, including consumer behavior during sales events.

Related Terms

Bulk Stacking

Optimal way to story inventory in a vertical manner when there is large quantities or excess

Buying Rate

It is the average quantity or value of a product purchased by a single household within