Velocity Analysis

Velocity Analysis

A method of analyzing sales data to identify products with high sales velocity. Velocity analysis helps retailers and manufacturers prioritize inventory replenishment, allocate shelf space, and develop pricing and promotion strategies based on demand patterns.

Related Terms

Prestige Pricing

A pricing strategy where products are priced at a premium to signal superior quality and status,

Frequent Buyer Program

A customer loyalty scheme designed to incentivize repeat purchases by offering rewards based on the accumulation

Generic Brand

A consumer product without a widely recognized name or logo, often lacking extensive advertising compared to