Velocity Analysis

Velocity Analysis

A method of analyzing sales data to identify products with high sales velocity. Velocity analysis helps retailers and manufacturers prioritize inventory replenishment, allocate shelf space, and develop pricing and promotion strategies based on demand patterns.

Related Terms

Loyalty program

A initiative by a company to incentivize repeat purchases and customer loyalty by offering rewards, discounts,

Brand Loyalty

Refers to a consumer’s consistent preference for purchasing the same brand over competing ones, driven by

Forward Buying

Refers to the purchase of goods in quantities greater than immediately needed, with the intent to