Zero-Based Budgeting (ZBB)

Zero-Based Budgeting (ZBB)

A budgeting approach where all expenses must be justified for each new budget period, rather than basing the budget on previous spending levels. ZBB requires departments and managers to justify every expense, starting from a “zero base,” which can lead to more efficient resource allocation and cost control.

Related Terms

Brand Identity

Includes the visual elements of a brand such as the logo, design, color that helps the

Customer Loyalty

Emerges when customers consistently favor a brand over its competitors, leading to repeat purchases and a