Competitive Retailer Marketing Area (CRMA)

Competitive Retailer Marketing Area (CRMA)

Refers to a specific geographic region in which a retailer operates, focusing on the presence and performance of competing retailers. It helps in understanding and strategizing within a retail market’s competitive dynamics.

Related Terms

Coupon

A document or digital code that grants the holder a discount or rebate on a purchase.

Brand Affinity

It is the level of positive association and emotional connection that consumers have with a particular