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Competitive Retailer Marketing Area (CRMA)

Competitive Retailer Marketing Area (CRMA)

Refers to a specific geographic region in which a retailer operates, focusing on the presence and performance of competing retailers. It helps in understanding and strategizing within a retail market’s competitive dynamics.

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Also known as secondary product placement, it is a retail strategy that places complementary products together

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Refers to the rate at which customers make purchases within a specific timeframe. It offers businesses

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