Competitive Retailer Marketing Area (CRMA)

Competitive Retailer Marketing Area (CRMA)

Refers to a specific geographic region in which a retailer operates, focusing on the presence and performance of competing retailers. It helps in understanding and strategizing within a retail market’s competitive dynamics.

Related Terms

Cross Merchandising

Also known as secondary product placement, it is a retail strategy that places complementary products together

Heavy Buyers

Consumers who consistently spend significantly more than average within a specific product category, making them a

Purchase Frequency (PF)

Refers to the rate at which customers make purchases within a specific timeframe. It offers businesses