Bestselling Amazon Devices & Accessories brands on Amazon.com in May 2025

In May 2025, Amazon.com's bestseller list for the Amazon Devices & Accessories category showcased 159 unique products from 11 different brands. Top brands among the bestsellers included Amazon (78 products, 49.1% share), Ring (43 products, 27.0% share), and Blink (23 products, 14.5% share). The prices of these bestselling products ranged from $9.99 to $399.99, with an average price of $106.07. Most bestsellers were priced in the $10-$40 range.

Top Brands

A closer look at the top brands reveals Amazon, featuring 78 unique products, offered bestsellers priced from $14.99 to $339.99, with an average price of $99.39. It held a 49.1% share of the bestseller list and garnered an average rating of 4.5 stars from 3.4M reviews. With a selection of 43 unique products, Ring's bestsellers ranged in price from $9.99 to $329.99, averaging $87.32. The brand's share of the bestseller list was 27.0%, with an average rating of 4.6 stars based on 916K reviews. Blink captured a 14.5% share of the bestseller list with 23 unique products. Its bestsellers had prices ranging from $19.49 to $399.99, with an average of $86.26, and an average rating of 4.3 stars from 1.5M reviews.

Brand	Products	Share	Average Rank	Average Price	Rating	Report
Amazon	78	49.1%	52.5 1 — 100	$99.39 $14.99 — $339.99	4.5 (3,403,889 ratings)
Ring	43	27.0%	46.7 3 — 100	$87.32 $9.99 — $329.99	4.6 (916,208 ratings)
Blink	23	14.5%	40.7 5 — 100	$86.26 $19.49 — $399.99	4.3 (1,525,598 ratings)
Insignia	5	3.1%	62.5 26 — 100	$123.24 $74.99 — $219.99	4.5 (81,244 ratings)
Nupro	2	1.3%	53.9 34 — 100	$16.46 $13.98 — $16.99	4.4 (4,033 ratings)
Eero	2	1.3%	66 33 — 96	$150.39 $69.99 — $299.99	4.5 (16,312 ratings)
Mission Cables	1	0.6%	64.5 53 — 86	$25.55 $24.99 — $25.99	4.6 (69,696 ratings)
Sandisk	1	0.6%	75.4 59 — 89	$13.14 $12.74 — $13.67	4.6 (92,484 ratings)
Anker	1	0.6%	65.7 46 — 73	$44.99	4.5 (1,628 ratings)
Tcl	1	0.6%	88.2 69 — 100	$249.99	4.1 (1,976 ratings)

Content Compliance

The following section details critical content metrics, including text content, video content, image content, and the overall content quality score. This helps brands to grasp Amazon.com's content specifications for the category and learn how top-performing brands refine their listings to adhere to these standards.

Title

Title Length

127characters (median)

Distribution of title character lengths. Longer bars indicate more products in that range.

0-50

4%

50-100

19%

100-150

47%

150-200

30%

Title Score

66/ 100

Distribution of title scores. Longer bars indicate more products in that range.

No Special Characters

Title should not contain disallowed special characters

Proper Capitalization

Title should use proper capitalization for words

Product Identification

Title should include key product identifying information

Character Count

Title should have an appropriate character count

Spelling & Grammar

Title should have correct spelling and grammar

Proper Numerals

Title should use numerals correctly

Content

Total Score

47/ 100

Distribution of total scores. Longer bars indicate more products in that range.

Bullet Points

8points (median)

Distribution of bullet point counts. Longer bars indicate more products in that range.

0-2

1%

2-4

1%

4-6

12%

6-8

28%

8-10

58%

Bullet Average Length

109.5characters (median)

Distribution of average bullet point character lengths. Longer bars indicate more products in that range.

0-35

3%

35-70

7%

70-105

37%

105-140

27%

140-175

22%

175-210

4%

Bullets Score

1/ 100

Distribution of bullet point scores. Longer bars indicate more products in that range.

Has Enhanced Content

Product should have enhanced content

Spelling & Grammar

Bullet points should have correct spelling and grammar

Feature Highlights

Bullet points should highlight key product features

No Shipping Info

Bullet points should not contain shipping or company information

No Promotional Phrases

Bullet points should not contain promotional phrases

Proper Measurements

Bullet points should spell out measurements correctly

No Pricing Info

Bullet points should not contain pricing information

Images

Total Images

7images (median)

Distribution of total image counts. Longer bars indicate more products in that range.

0-3

3%

3-6

16%

6-9

78%

9-12

4%

Graphics Images

1images (median)

Distribution of graphics image counts. Longer bars indicate more products in that range.

0-2

70%

2-4

21%

4-6

7%

6-8

1%

Silo Images

1images (median)

Distribution of silo image counts. Longer bars indicate more products in that range.

0-2

77%

2-4

15%

4-6

8%

6-8

1%

Alternate Images

6images (median)

Distribution of alternate image counts. Longer bars indicate more products in that range.

0-3

5%

3-6

40%

6-9

54%

9-12

1%

Lifestyle Images

4images (median)

Distribution of lifestyle image counts. Longer bars indicate more products in that range.

0-2

23%

2-4

21%

4-6

50%

6-8

6%

Centered

Product should be centered in the image

No White Border

Image should not have a white border

Full Bleed

Image should use full bleed (extend to edges)

Not Enlarged

Image should not be artificially enlarged

Valid Dimensions

Image should have valid pixel dimensions

Has 360° Images

Product should have 360-degree images

Videos

Has Videos

Product should have videos