Bestselling Amazon Devices & Accessories brands on Amazon.com in March 2025


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Top Brands Distribution

In March 2025, Amazon.com's bestseller list for the Amazon Devices & Accessories category showcased 153 unique products from 12 different brands. Top brands among the bestsellers included Amazon (76 products, 49.7% share), Ring (40 products, 26.1% share), and Blink (18 products, 11.8% share). The prices of these bestselling products ranged from $4.99 to $399.99, with an average price of $93.14. Most bestsellers were priced in the $5-$40 range.

153

Products

12

Brands

$93.14
$4.99 — $399.99

Average Price

Top Brands

A closer look at the top brands reveals Amazon, featuring 76 unique products, offered bestsellers priced from $14.99 to $399.99, with an average price of $99.65. It held a 49.7% share of the bestseller list and garnered an average rating of 4.5 stars from 3.1M reviews. With a selection of 40 unique products, Ring's bestsellers ranged in price from $4.99 to $329.99, averaging $84.22. The brand's share of the bestseller list was 26.1%, with an average rating of 4.5 stars based on 1.2M reviews. Blink captured a 11.8% share of the bestseller list with 18 unique products. Its bestsellers had prices ranging from $19.99 to $399.99, with an average of $102.62, and an average rating of 4.3 stars from 747K reviews.

BrandProductsShareAverage RankAverage PriceRatingReport
AmazonAmazon
76
49.7%
49.3
1 — 100
$99.65
$14.99 — $399.99
4.5
(3,061,286 ratings)
RingRing
40
26.1%
47.6
3 — 100
$84.22
$4.99 — $329.99
4.5
(1,176,688 ratings)
BlinkBlink
18
11.8%
49.2
2 — 100
$102.62
$19.99 — $399.99
4.3
(746,621 ratings)
InsigniaInsignia
7
4.6%
48.7
8 — 100
$136.4
$56.99 — $349.99
4.4
(88,338 ratings)
NuproNupro
2
1.3%
60
33 — 88
$13.57
$9.99 — $16.99
4.6
(9,412 ratings)
TclTcl
2
1.3%
67
32 — 100
$276.66
$239.99 — $339.99
4.1
(3,079 ratings)
SandiskSandisk
1
0.7%
53.4
43 — 66
$12.52
$12.05 — $12.61
4.6
(92,065 ratings)
Mission CablesMission Cables
1
0.7%
57
40 — 75
$25.32
$24.99 — $30
4.6
(68,541 ratings)
EeroEero
3
2.0%
76.2
47 — 100
$102.53
$39.99 — $299.99
4.4
(50,796 ratings)
AnkerAnker
1
0.7%
88
76 — 99
$38.7
$33.99 — $39.99
4.4
(1,142 ratings)

Top Products

Below are the leading products in this category, ranked by performance, pricing, and customer feedback. These top Amazon.com bestsellers highlight popular consumer selections and inform brand understanding of successful digital marketplace tactics.

ProductAverage RankAverage PriceRating
AMAmazon Fire TV Stick HD (newest model), free and live TV, Alexa Voice Remote, smart home controls, HD streaming
1.3
1 — 2
$25.66
$19.99 — $34.99
4.6
(10,024 ratings)
AMAmazon Fire TV Stick 4K (newest model) with AI-powered Fire TV Search, Wi-Fi 6, stream over 1.5 million movies and shows, free & live TV
1.7
1 — 3
$35.32
$29.99 — $49.99
4.7
(61,276 ratings)
AMAmazon Fire TV Stick 4K Max streaming device (newest model) supports Wi-Fi 6E, free & live TV without cable or satellite
3.4
3 — 6
$45.32
$39.99 — $59.99
4.6
(48,744 ratings)
BLBlink Video Doorbell (newest model), Two-way audio, HD video, motion and chime app alerts and Alexa enabled — wired or wire-free (Black)
4.5
2 — 6
$46.49
$32.99 — $59.99
4.2
(161,110 ratings)
ALAll-new Ring Battery Doorbell, Head-to-Toe Video, Live View with Two-Way Talk, and Motion Detection & Alerts (2024 release), Satin Nickel
5
3 — 7
$98.49
$54.99 — $99.99
4.5
(9,581 ratings)
AMAmazon Fire TV Stick, sharp picture quality, fast streaming, free & live TV, Alexa Voice Remote with TV controls
7.1
5 — 12
$26.99
$19.99 — $39.99
4.7
(510,305 ratings)
AMAmazon Echo Dot (newest model), Vibrant sounding Alexa speaker, Great for bedrooms, dining rooms and offices, Charcoal
7.6
6 — 10
$46.99
$39.99 — $49.99
4.6
(151,537 ratings)
RIRing Chime
10.1
7 — 16
$33.71
$31.49 — $34.99
4.6
(42,652 ratings)
BLBlink Mini 2 (Newest Model) — Home Security & Pet Camera(s) with HD video, color night view, motion detection, two-way audio, and built-in spotlight — 1 camera (White)
11.8
3 — 26
$29.99
$19.99 — $39.99
4.4
(8,128 ratings)
RIRing Rechargeable Quick Release Battery Pack
12.8
10 — 17
$33.71
$31.49 — $34.99
4.7
(121,552 ratings)

Content Compliance

This section discusses key metrics such as text content, video content, image content, and overall content score. This helps brands understand Amazon.com's content requirements for the category and how the top-performing brands optimize their listings to meet these standards.This analysis focuses on key content metrics such as text content, video content, image content, and the overall content score. It aids brands in understanding Amazon.com's content requirements for the category and how leading brands optimize their listings to comply with these guidelines.


Title

Title Length

121characters (median)
Distribution of title character lengths. Longer bars indicate more products in that range.
0-50
5%
50-100
25%
100-150
39%
150-200
31%

Title Score

68/ 100
Distribution of title scores. Longer bars indicate more products in that range.
Histogram Distribution

No Special Characters

Title should not contain disallowed special characters
Compliance Distribution

Proper Capitalization

Title should use proper capitalization for words
Compliance Distribution

Product Identification

Title should include key product identifying information
Compliance Distribution

Character Count

Title should have an appropriate character count
Compliance Distribution

Spelling & Grammar

Title should have correct spelling and grammar
Compliance Distribution

Proper Numerals

Title should use numerals correctly
Compliance Distribution

Content

Total Score

49/ 100
Distribution of total scores. Longer bars indicate more products in that range.
Histogram Distribution

Bullet Points

8points (median)
Distribution of bullet point counts. Longer bars indicate more products in that range.
2-4
1%
4-6
14%
6-8
29%
8-10
57%

Bullet Average Length

111.2characters (median)
Distribution of average bullet point character lengths. Longer bars indicate more products in that range.
0-50
5%
50-100
29%
100-150
48%
150-200
18%
200-250
1%

Bullets Score

1/ 100
Distribution of bullet point scores. Longer bars indicate more products in that range.
Histogram Distribution

Has Enhanced Content

Product should have enhanced content
Compliance Distribution

Spelling & Grammar

Bullet points should have correct spelling and grammar
Compliance Distribution

Feature Highlights

Bullet points should highlight key product features
Compliance Distribution

No Shipping Info

Bullet points should not contain shipping or company information
Compliance Distribution

No Promotional Phrases

Bullet points should not contain promotional phrases
Compliance Distribution

Proper Measurements

Bullet points should spell out measurements correctly
Compliance Distribution

No Pricing Info

Bullet points should not contain pricing information
Compliance Distribution

Images

Total Images

7images (median)
Distribution of total image counts. Longer bars indicate more products in that range.
0-3
3%
3-6
13%
6-9
80%
9-12
5%

Graphics Images

1images (median)
Distribution of graphics image counts. Longer bars indicate more products in that range.
0-2
65%
2-4
22%
4-6
12%
6-8
1%

Silo Images

1images (median)
Distribution of silo image counts. Longer bars indicate more products in that range.
0-1
19%
1-2
59%
2-3
11%
3-4
6%
4-5
6%

Alternate Images

6images (median)
Distribution of alternate image counts. Longer bars indicate more products in that range.
0-3
5%
3-6
40%
6-9
54%
9-12
1%

Lifestyle Images

4images (median)
Distribution of lifestyle image counts. Longer bars indicate more products in that range.
0-2
22%
2-4
24%
4-6
46%
6-8
7%

Has 360° Images

Product should have 360-degree images
Compliance Distribution

Videos

Has Videos

Product should have videos
Compliance Distribution

About Our Category Reports

Our Amazon.com Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.

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