Bestselling Cell Phones & Accessories brands on Amazon.com in June 2025

Top Brands Distribution
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In June 2025, Amazon.com's bestseller list for the Cell Phones & Accessories category showcased 171 unique products from 94 different brands. Top brands among the bestsellers included Ailun (8 products, 4.7% share), New'C (4 products, 2.3% share), and Supfine (3 products, 1.8% share). The prices of these bestselling products ranged from $5.59 to $298.99, with an average price of $17.38. Most bestsellers were priced in the $6-$30 range.

171

Products

94

Brands

$17.38
$5.59$298.99

Average Price

Top Brands

Analyzing the leading brands, we see that Ailun, featuring 8 unique products, offered bestsellers priced from $5.98 to $9.98, with an average price of $7.65. It held a 4.7% share of the bestseller list and garnered an average rating of 4.5 stars from 3.2M reviews. With a selection of 4 unique products, New'C's bestsellers ranged in price from $5.30 to $6.95, averaging $6.24. The brand's share of the bestseller list was 2.3%, with an average rating of 4.5 stars based on 360K reviews. Supfine captured a 1.8% share of the bestseller list with 3 unique products. Its bestsellers had prices ranging from $7.99 to $9.99, with an average of $9.47, and an average rating of 4.5 stars from 51K reviews.

BrandProductsShareAverage RankAverage PriceRatingReport
8
4.7%
10.2
126
$7.65
$5.98$9.98
4.5
(3,169,786 ratings)
4
2.3%
23.8
491
$6.24
$5.3$6.95
4.5
(360,206 ratings)
3
1.8%
2.9
23
$9.47
$7.99$9.99
4.5
(51,013 ratings)
6
3.5%
51.4
5100
$9.72
$7.99$9.99
4.4
(299,943 ratings)
5
2.9%
34.1
1099
$14.65
$9.95$17.95
4.4
(416,222 ratings)
8
4.7%
54.3
899
$24.06
$11.99$49.99
4.6
(192,162 ratings)
1
0.6%
6.3
57
$9.72
$7.99$9.99
4.4
(32,772 ratings)
4
2.3%
46
798
$9.78
$7.56$9.96
4.5
(381,699 ratings)
2
1.2%
22.6
889
$16.37
$12.98$17.99
4.5
(116,564 ratings)
2
1.2%
44
1096
$9.83
$8.42$9.9
4.4
(31,389 ratings)

Top Products

See below for the highest-ranked products in this category, evaluated by performance, pricing, and customer feedback. These top Amazon.com bestsellers indicate popular shopper preferences and guide brands on effective digital shelf strategies.

ProductAverage RankAverage PriceRating
4.3
46
$5.87
$5.3$5.95
4.5
(200,674 ratings)
5
46
$9.84
$8.98$9.98
4.4
(114,618 ratings)
6.3
57
$9.72
$7.99$9.99
4.4
(32,772 ratings)
6.4
57
$9.42
$7.99$9.99
4.6
(112,510 ratings)
1.7
12
$6.87
$5.98$6.98
4.6
(1,062,735 ratings)
9.8
814
$17.03
$15.98$17.99
4.6
(79,006 ratings)
1
$8.98
$8.97$8.99
4.5
(351,604 ratings)
11.7
814
$6.76
$6.28$6.98
4.4
(148,947 ratings)
12.1
817
$8.81
$7.99$9.99
4.6
(108,003 ratings)
13.2
1034
$9.9
4.4
(20,167 ratings)

Content Compliance

This section discusses key metrics such as text content, video content, image content, and overall content score. This helps brands understand Amazon.com's content requirements for the category and how the top-performing brands optimize their listings to meet these standards.This analysis focuses on key content metrics such as text content, video content, image content, and the overall content score. It aids brands in understanding Amazon.com's content requirements for the category and how leading brands optimize their listings to comply with these guidelines.


Title

Title Length

180characters (median)
Distribution of title character lengths. Longer bars indicate more products in that range.
32-64
2%
64-96
2%
96-128
4%
128-160
14%
160-192
49%
192-224
29%

Title Score

70/ 100
Distribution of title scores. Longer bars indicate more products in that range.
Histogram Distribution

No Special Characters

Title should not contain disallowed special characters
Compliance Distribution

Proper Capitalization

Title should use proper capitalization for words
Compliance Distribution

Product Identification

Title should include key product identifying information
Compliance Distribution

Character Count

Title should have an appropriate character count
Compliance Distribution

Spelling & Grammar

Title should have correct spelling and grammar
Compliance Distribution

Proper Numerals

Title should use numerals correctly
Compliance Distribution

Content

Total Score

55/ 100
Distribution of total scores. Longer bars indicate more products in that range.
Histogram Distribution

Bullet Points

5points (median)
Distribution of bullet point counts. Longer bars indicate more products in that range.
0-2
2%
2-4
0%
4-6
81%
6-8
17%

Bullet Average Length

155.5characters (median)
Distribution of average bullet point character lengths. Longer bars indicate more products in that range.
0-100
16%
100-200
59%
200-300
20%
300-400
4%

Has Enhanced Content

Product should have enhanced content
Compliance Distribution

Images

Total Images

7images (median)
Distribution of total image counts. Longer bars indicate more products in that range.
0-3
1%
3-6
6%
6-9
75%
9-12
16%
12-15
2%

Graphics Images

4images (median)
Distribution of graphics image counts. Longer bars indicate more products in that range.
0-2
12%
2-4
31%
4-6
42%
6-8
12%
8-10
4%

Silo Images

1images (median)
Distribution of silo image counts. Longer bars indicate more products in that range.
0-1
21%
1-2
64%
2-3
8%
3-4
3%
4-5
5%

Alternate Images

6images (median)
Distribution of alternate image counts. Longer bars indicate more products in that range.
0-3
2%
3-6
29%
6-9
65%
9-12
2%
12-15
2%

Lifestyle Images

1images (median)
Distribution of lifestyle image counts. Longer bars indicate more products in that range.
0-2
52%
2-4
36%
4-6
8%
6-8
4%

Centered

Product should be centered in the image
Compliance Distribution

No White Border

Image should not have a white border
Compliance Distribution

Full Bleed

Image should use full bleed (extend to edges)
Compliance Distribution

Not Enlarged

Image should not be artificially enlarged
Compliance Distribution

Valid Dimensions

Image should have valid pixel dimensions
Compliance Distribution

Has 360° Images

Product should have 360-degree images
Compliance Distribution

Videos

Total Videos

6videos (median)
Distribution of video counts. Longer bars indicate more products in that range.
0-2
18%
2-4
7%
4-6
6%
6-8
52%
8-10
17%

Has Videos

Product should have videos
Compliance Distribution

About Our Category Reports

Our Amazon.com Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.

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