Bestselling Toys & Games brands on Amazon in July 2025
In July 2025, Amazon's bestseller list for the Toys & Games category showcased 285 unique products from 154 different brands. Top brands among the bestsellers included Crayola (24 products, 8.4% share), Play-doh (10 products, 3.5% share), and Bezente (1 product, 0.3% share). The prices of these bestselling products ranged from $1.59 to $309.00, with an average price of $18.58. Most bestsellers were priced in the $2-$40 range.
Products
Brands
Average Price
Top Brands
Analyzing the leading brands, we see that Crayola, featuring 24 unique products, offered bestsellers priced from $3.30 to $51.99, with an average price of $10.67. It held a 8.4% share of the bestseller list and garnered an average rating of 4.7 stars from 289K reviews. With a selection of 10 unique products, Play-doh's bestsellers ranged in price from $4.98 to $94.99, averaging $16.56. The brand's share of the bestseller list was 3.5%, with an average rating of 4.7 stars based on 174K reviews. Bezente captured a 0.3% share of the bestseller list with 1 unique product. Its bestsellers had prices ranging from $5.59 to $6.99, with an average of $6.80, and an average rating of 4.5 stars from 10K reviews.
| Brand | Products | Share | Average Rank | Average Price | Rating | Report |
|---|---|---|---|---|---|---|
24 | 8.4% | 41.9 1 — 100 | $10.67 $3.3 — $51.99 | 4.7 (289,223 ratings) | ||
10 | 3.5% | 30.5 3 — 92 | $16.56 $4.98 — $94.99 | 4.7 (174,213 ratings) | ||
1 | 0.3% | 4.4 1 — 17 | $6.8 $5.59 — $6.99 | 4.5 (9,593 ratings) | ||
3 | 1.1% | 38.3 3 — 96 | $7.79 $5.94 — $8.99 | 4.4 (18,958 ratings) | ||
6 | 2.1% | 23.4 2 — 82 | $22.7 $14.99 — $25.99 | 4.6 (64,586 ratings) | ||
BIBicycle | 2 | 0.7% | 33.7 2 — 95 | $6.75 $5.44 — $8.99 | 4.8 (18,200 ratings) | |
16 | 5.6% | 54.4 9 — 100 | $27.71 $7.13 — $159.99 | 4.8 (148,300 ratings) | ||
1 | 0.3% | 12.7 6 — 37 | $7.63 $6.79 — $7.99 | 4.5 (6,395 ratings) | ||
1 | 0.3% | 15.5 4 — 34 | $15.84 $10.79 — $17.99 | 4.5 (68,185 ratings) | ||
1 | 0.3% | 16.5 2 — 36 | $8.68 $7.99 — $8.99 | 4.6 (24,349 ratings) |
Top Products
Top-ranked products in this category are shown, based on performance, pricing, and customer feedback. These Amazon bestsellers highlight shopper preferences and offer insight into what's succeeding on the digital shelf. The highest average rank is 4.4, and the lowest is 5.6. The highest-rated product has 4.8 stars, while the lowest is 4.5 stars. In terms of pricing, the highest is $6.80, and the lowest is $4.98.
| Product | Average Rank | Average Price | Rating |
|---|---|---|---|
4.4 1 — 20 | $4.98 $4.94 — $5.97 | 4.8 (35,921 ratings) | |
4.4 1 — 17 | $6.8 $5.59 — $6.99 | 4.5 (9,593 ratings) | |
5.6 2 — 19 | $4.98 $4.97 — $4.98 | 4.8 (18,085 ratings) | |
12.7 3 — 44 | $7.99 | 4.8 (64,530 ratings) | |
14.1 2 — 56 | $5.44 | 4.8 (10,175 ratings) | |
12.7 6 — 37 | $7.63 $6.79 — $7.99 | 4.5 (6,395 ratings) | |
8.8 3 — 27 | $8.57 $6.79 — $8.99 | 4.4 (4,639 ratings) | |
15.5 4 — 34 | $15.84 $10.79 — $17.99 | 4.5 (68,185 ratings) | |
16.5 2 — 36 | $8.68 $7.99 — $8.99 | 4.6 (24,349 ratings) | |
15 10 — 24 | $34.71 $32.99 — $34.99 | 4.8 (11,973 ratings) |
Content Compliance
This analysis examines the brand's key content metrics-text, video, and image content-alongside the overall content score, providing insights to align with Amazon's standards and enhance listing effectiveness.
The values shown are median figures. The average title length across this brand is 142 characters, and the description length is 533 characters. Additionally, the average count of images and videos in the Amazon bestseller product listings for this brand is 7 images and 5 videos.
Title
Title Length
Title Score
No Special Characters
Proper Capitalization
Product Identification
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Spelling & Grammar
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Content
Total Score
Description Length
Bullet Points
Bullet Average Length
Description Score
Bullets Score
No Time-Sensitive Info
Spelling & Grammar
No HTML Tags
No Email Addresses
Product Details
Major Features
No Promotional Phrases
Has Enhanced Content
Spelling & Grammar
Feature Highlights
No Shipping Info
No Promotional Phrases
Proper Measurements
No Pricing Info
Images
Total Images
Graphics Images
Silo Images
Alternate Images
Lifestyle Images
Centered
No White Border
Full Bleed
Not Enlarged
Valid Dimensions
Has 360° Images
Videos
Total Videos
Has Videos
About Amazon Best Seller Category Reports
Our Amazon Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.
Disclaimer: Data on this page is based on publicly available amazon.com information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon or featured brands.