Bestselling Toys & Games brands on Amazon.com in March 2025
In March 2025, Amazon.com's bestseller list for the Toys & Games category showcased 374 unique products from 192 different brands. Top brands among the bestsellers included Crayola (10 products, 2.7% share), Play-doh (7 products, 1.9% share), and Pokemon (15 products, 4.0% share). The prices of these bestselling products ranged from $1.99 to $361.04, with an average price of $14.29. Most bestsellers were priced in the $2-$40 range.
Products
Brands
Average Price
Top Brands
A closer look at the top brands reveals Crayola, featuring 10 unique products, offered bestsellers priced from $4.94 to $24.88, with an average price of $11.71. It held a 2.7% share of the bestseller list and garnered an average rating of 4.7 stars from 144K reviews. With a selection of 7 unique products, Play-doh's bestsellers ranged in price from $7.49 to $16.99, averaging $12.33. The brand's share of the bestseller list was 1.9%, with an average rating of 4.8 stars based on 117K reviews. Pokemon captured a 4.0% share of the bestseller list with 15 unique products. Its bestsellers had prices ranging from $5.42 to $73.03, with an average of $12.75, and an average rating of 4.4 stars from 171K reviews.
| Brand | Products | Share | Average Rank | Average Price | Rating | Report |
|---|---|---|---|---|---|---|
10 | 2.7% | 43.1 5 — 100 | $11.71 $4.94 — $24.88 | 4.7 (143,952 ratings) | ||
7 | 1.9% | 23.2 2 — 90 | $12.33 $7.49 — $16.99 | 4.8 (117,379 ratings) | ||
15 | 4.0% | 42.8 1 — 100 | $12.75 $5.42 — $73.03 | 4.4 (170,566 ratings) | ||
14 | 3.7% | 51.5 1 — 100 | $15 $7.39 — $39.99 | 4.8 (143,808 ratings) | ||
6 | 1.6% | 39.9 1 — 98 | $7.63 $3.44 — $13.45 | 4.2 (16,162 ratings) | ||
2 | 0.5% | 2.6 1 — 7 | $5.99 | 4.4 (8,623 ratings) | ||
2 | 0.5% | 26.9 2 — 97 | $5.1 $4.99 — $5.41 | 4.6 (12,274 ratings) | ||
1 | 0.3% | 8 1 — 24 | $9.67 $8.99 — $9.99 | 4.6 (6,726 ratings) | ||
BIBicycle | 1 | 0.3% | 7.2 2 — 25 | $5.92 $4.89 — $5.99 | 4.8 (10,252 ratings) | |
2 | 0.5% | 33.9 3 — 97 | $8.15 $5.94 — $9.99 | 4.5 (9,829 ratings) |
Top Products
Below are the leading products in this category, ranked by performance, pricing, and customer feedback. These top Amazon.com bestsellers highlight popular consumer selections and inform brand understanding of successful digital marketplace tactics.
| Product | Average Rank | Average Price | Rating |
|---|---|---|---|
5.1 2 — 10 | $4.99 | 4.7 (8,280 ratings) | |
8 1 — 24 | $9.67 $8.99 — $9.99 | 4.6 (6,726 ratings) | |
7.2 2 — 25 | $5.92 $4.89 — $5.99 | 4.8 (10,252 ratings) | |
8.1 3 — 17 | $9.02 $6.79 — $9.99 | 4.4 (2,645 ratings) | |
8.9 5 — 17 | $12.98 $12.9 — $12.99 | 4.8 (91,582 ratings) | |
9.3 3 — 19 | $5.57 $5.42 — $5.94 | 4.3 (72,702 ratings) | |
9.7 2 — 28 | $7.99 | 4.7 (63,514 ratings) | |
2.7 1 — 7 | $5.99 | 4.4 (4,369 ratings) | |
21.5 1 — 84 | $19.84 $18.75 — $19.95 | 4.9 (137 ratings) | |
12.4 3 — 21 | $7.25 $6.75 — $7.69 | 4.3 (1,238 ratings) |
Content Compliance
This section discusses key metrics such as text content, video content, image content, and overall content score. This helps brands understand Amazon.com's content requirements for the category and how the top-performing brands optimize their listings to meet these standards.This analysis focuses on key content metrics such as text content, video content, image content, and the overall content score. It aids brands in understanding Amazon.com's content requirements for the category and how leading brands optimize their listings to comply with these guidelines.
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About Our Category Reports
Our Amazon.com Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.