Bestselling Toys & Games brands on Amazon in August 2025
In August 2025, Amazon's bestseller list for the Toys & Games category showcased 246 unique products from 128 different brands. Top brands among the bestsellers included Crayola (28 products, 11.4% share), Play-doh (9 products, 3.7% share), and Partywoo (4 products, 1.6% share). The prices of these bestselling products ranged from $0.86 to $389.00, with an average price of $14.62. Most bestsellers were priced in the $1-$40 range.
Products
Brands
Average Price
Top Brands
A closer look at the top brands reveals Crayola, featuring 28 unique products, offered bestsellers priced from $2.97 to $51.99, with an average price of $9.99. It held a 11.4% share of the bestseller list and garnered an average rating of 4.7 stars from 320K reviews. With a selection of 9 unique products, Play-doh's bestsellers ranged in price from $5.99 to $33.99, averaging $18.01. The brand's share of the bestseller list was 3.7%, with an average rating of 4.8 stars based on 178K reviews. Partywoo captured a 1.6% share of the bestseller list with 4 unique products. Its bestsellers had prices ranging from $5.94 to $8.16, with an average of $6.67, and an average rating of 4.5 stars from 29K reviews.
| Brand | Products | Share | Average Rank | Average Price | Rating | Report |
|---|---|---|---|---|---|---|
28 | 11.4% | 44.9 1 — 100 | $9.99 $2.97 — $51.99 | 4.7 (320,162 ratings) | ||
9 | 3.7% | 36.3 2 — 100 | $18.01 $5.99 — $33.99 | 4.8 (177,922 ratings) | ||
4 | 1.6% | 28.2 4 — 94 | $6.67 $5.94 — $8.16 | 4.5 (29,347 ratings) | ||
1 | 0.4% | 4.4 3 — 7 | $6.58 $5.59 — $6.99 | 4.5 (9,992 ratings) | ||
BIBicycle | 2 | 0.8% | 25.2 5 — 97 | $6.14 $5.44 — $8.99 | 4.8 (69,294 ratings) | |
2 | 0.8% | 11.7 7 — 19 | $7.47 $6.39 — $7.99 | 4.5 (13,174 ratings) | ||
1 | 0.4% | 14 8 — 22 | $34.18 $32.99 — $34.99 | 4.8 (12,286 ratings) | ||
3 | 1.2% | 34.6 8 — 73 | $9.45 $6.45 — $11.87 | 4.8 (195,472 ratings) | ||
1 | 0.4% | 17.8 6 — 52 | $3.76 $2.26 — $4.93 | 4.6 (1,394 ratings) | ||
3 | 1.2% | 38.2 9 — 88 | $1.82 $0.86 — $2.33 | 4.6 (5,966 ratings) |
Top Products
These are the highest-ranked products in the category, measured by performance, pricing, and customer feedback. As top Amazon bestsellers, they show what resonates with shoppers and help brands spot what's working on the digital shelf. The highest average rank is 1.0, and the lowest is 4.2. The highest-rated product has 4.8 stars, while the lowest is 4.8 stars. In terms of pricing, the highest is $7.99, and the lowest is $4.94.
| Product | Average Rank | Average Price | Rating |
|---|---|---|---|
1 1 — 2 | $4.94 | 4.8 (36,414 ratings) | |
2.9 2 — 5 | $7.99 | 4.8 (64,841 ratings) | |
4.2 1 — 10 | $5.43 $3.99 — $8.49 | 4.8 (18,306 ratings) | |
4.4 3 — 7 | $6.58 $5.59 — $6.99 | 4.5 (9,992 ratings) | |
11.1 5 — 78 | $5.44 | 4.8 (32,011 ratings) | |
5.7 4 — 8 | $6.79 | 4.4 (4,983 ratings) | |
11.6 2 — 73 | $5.75 $4.1 — $7.65 | 4.8 (7,267 ratings) | |
11.7 6 — 19 | $16.35 $12.49 — $16.99 | 4.9 (15,056 ratings) | |
14 8 — 22 | $34.18 $32.99 — $34.99 | 4.8 (12,286 ratings) | |
12.3 8 — 19 | $7.41 $6.39 — $7.99 | 4.5 (6,573 ratings) |
Content Compliance
Focusing on text, video, and image content, as well as the overall content score, this analysis guides the brand in meeting Amazon's content benchmarks and improving product visibility.
The values shown are median figures. The average title length across this brand is 137 characters, and the description length is 882 characters. Additionally, the average count of images and videos in the Amazon bestseller product listings for this brand is 7 images and 4 videos.
Title
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No Time-Sensitive Info
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No HTML Tags
No Email Addresses
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No Promotional Phrases
Has Enhanced Content
Spelling & Grammar
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No Shipping Info
No Promotional Phrases
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No Pricing Info
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No White Border
Full Bleed
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Has 360° Images
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Has Videos
About Amazon Best Seller Category Reports
Our Amazon Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.
Disclaimer: Data on this page is based on publicly available amazon.com information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon or featured brands.