Bestselling Toys & Games brands on Amazon.com in February 2025
In February 2025, Amazon.com's bestseller list for the Toys & Games category showcased 393 unique products from 194 different brands. Top brands among the bestsellers included Lego (18 products, 4.6% share), Crayola (10 products, 2.5% share), and Play-doh (6 products, 1.5% share). The prices of these bestselling products ranged from $3.27 to $224.95, with an average price of $15.16. Most bestsellers were priced in the $3-$30 range.
Products
Brands
Average Price
Top Brands
Key insights into the top-performing brands include Lego, featuring 18 unique products, offered bestsellers priced from $6.99 to $31.99, with an average price of $12.88. It held a 4.6% share of the bestseller list and garnered an average rating of 4.8 stars from 109K reviews. With a selection of 10 unique products, Crayola's bestsellers ranged in price from $3.29 to $24.88, averaging $9.71. The brand's share of the bestseller list was 2.5%, with an average rating of 4.7 stars based on 122K reviews. Play-doh captured a 1.5% share of the bestseller list with 6 unique products. Its bestsellers had prices ranging from $7.99 to $18.49, with an average of $12.93, and an average rating of 4.8 stars from 113K reviews.
Top Products
| Product | Average Rank | Average Price | Rating |
|---|---|---|---|
5.1 1 — 12 | $5.99 | 4.4 (4,094 ratings) | |
7.7 3 — 16 | $7.99 | 4.7 (63,246 ratings) | |
11.1 6 — 18 | $5.1 $4.99 — $5.99 | 4.7 (7,848 ratings) | |
19.2 1 — 84 | $12.36 $10.79 — $13.49 | 4.8 (4,042 ratings) | |
12.5 5 — 29 | $12.99 | 4.8 (91,091 ratings) | |
11.4 1 — 80 | $16.44 $15.99 — $16.95 | 4.5 (2,748 ratings) | |
14.4 7 — 25 | $4.89 | 4.8 (6,591 ratings) | |
4.9 2 — 10 | $7.59 $6.89 — $7.95 | 4.3 (845 ratings) | |
20 4 — 49 | $9.86 $9.49 — $9.99 | 4.6 (6,274 ratings) | |
19.6 11 — 36 | $13.55 $12.8 — $15.98 | 4.8 (125,557 ratings) |