Bestselling Toys & Games brands on Amazon.com in April 2025
In April 2025, Amazon.com's bestseller list for the Toys & Games category showcased 380 unique products from 198 different brands. Top brands among the bestsellers included Play-doh (7 products, 1.8% share), Lego (19 products, 5.0% share), and Pokemon (13 products, 3.4% share). The prices of these bestselling products ranged from $2.49 to $255.79, with an average price of $14.78. Most bestsellers were priced in the $2-$30 range.
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Top Brands
A closer look at the top brands reveals Play-doh, featuring 7 unique products, offered bestsellers priced from $6.39 to $21.99, with an average price of $12.66. It held a 1.8% share of the bestseller list and garnered an average rating of 4.8 stars from 118K reviews. With a selection of 19 unique products, Lego's bestsellers ranged in price from $6.39 to $187.79, averaging $14.81. The brand's share of the bestseller list was 5.0%, with an average rating of 4.8 stars based on 143K reviews. Pokemon captured a 3.4% share of the bestseller list with 13 unique products. Its bestsellers had prices ranging from $4.00 to $255.79, with an average of $19.02, and an average rating of 4.3 stars from 151K reviews.
Top Products
Below are the leading products in this category, ranked by performance, pricing, and customer feedback. These top Amazon.com bestsellers highlight popular consumer selections and inform brand understanding of successful digital marketplace tactics.
| Product | Average Rank | Average Price | Rating |
|---|---|---|---|
9.3 2 — 31 | $5.99 | 4.4 (4,679 ratings) | |
9.8 1 — 92 | $19.95 | 4.9 (379 ratings) | |
8.7 4 — 15 | $4.99 | 4.7 (8,556 ratings) | |
22.7 1 — 91 | $9.96 $8.99 — $9.99 | 4.6 (7,298 ratings) | |
12.7 2 — 30 | $15.06 $11.99 — $16.99 | 4.9 (13,834 ratings) | |
12.5 1 — 83 | $17.44 $14.99 — $21.99 | 4.7 (5,214 ratings) | |
19 4 — 58 | $7.37 $5.69 — $7.99 | 4.8 (10,585 ratings) | |
4.4 1 — 17 | $6.88 $5.09 — $6.99 | 4.5 (6,475 ratings) | |
19 3 — 39 | $79.99 $79.98 — $79.99 | 4.8 (30,580 ratings) | |
19 6 — 46 | $12.91 $10.39 — $18.88 | 4.8 (138,864 ratings) |
Content Compliance
This section discusses key metrics such as text content, video content, image content, and overall content score. This helps brands understand Amazon.com's content requirements for the category and how the top-performing brands optimize their listings to meet these standards.This analysis focuses on key content metrics such as text content, video content, image content, and the overall content score. It aids brands in understanding Amazon.com's content requirements for the category and how leading brands optimize their listings to comply with these guidelines.
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About Our Category Reports
Our Amazon.com Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.