Bestselling Toys & Games brands on Amazon.com in May 2025
In May 2025, Amazon.com's bestseller list for the Toys & Games category showcased 278 unique products from 150 different brands. Top brands among the bestsellers included Partywoo (5 products, 1.8% share), Bezente (1 product, 0.4% share), and Sloosh (10 products, 3.6% share). The prices of these bestselling products ranged from $2.61 to $239.99, with an average price of $15.63. Most bestsellers were priced in the $3-$30 range.
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Top Brands
A closer look at the top brands reveals Partywoo, featuring 5 unique products, offered bestsellers priced from $5.94 to $8.99, with an average price of $7.58. It held a 1.8% share of the bestseller list and garnered an average rating of 4.5 stars from 30K reviews. With a selection of 1 unique product, Bezente's bestsellers ranged in price from $5.99 to $8.99, averaging $6.91. The brand's share of the bestseller list was 0.4%, with an average rating of 4.6 stars based on 9K reviews. Sloosh captured a 3.6% share of the bestseller list with 10 unique products. Its bestsellers had prices ranging from $9.99 to $39.99, with an average of $29.69, and an average rating of 4.5 stars from 21K reviews.
| Brand | Products | Share | Average Rank | Average Price | Rating | Report |
|---|---|---|---|---|---|---|
5 | 1.8% | 18.8 2 — 95 | $7.58 $5.94 — $8.99 | 4.5 (30,283 ratings) | ||
1 | 0.4% | 1.7 1 — 7 | $6.91 $5.99 — $8.99 | 4.6 (8,918 ratings) | ||
SLSloosh | 10 | 3.6% | 40.7 4 — 100 | $29.69 $9.99 — $39.99 | 4.5 (21,157 ratings) | |
4 | 1.4% | 18.9 1 — 100 | $7.81 $5.99 — $8.99 | 4.5 (37,448 ratings) | ||
2 | 0.7% | 3.4 2 — 6 | $5.99 | 4.4 (10,110 ratings) | ||
KUKuulbela | 2 | 0.7% | 23.3 5 — 65 | $6.74 $6.39 — $6.99 | 4.6 (8,168 ratings) | |
17 | 6.1% | 54 1 — 100 | $14.98 $6.39 — $159.99 | 4.8 (125,731 ratings) | ||
STStep2 | 1 | 0.4% | 6.1 1 — 15 | $78.81 $63.99 — $89.99 | 4.8 (30,791 ratings) | |
2 | 0.7% | 20.5 13 — 34 | $12.49 $7.99 — $16.99 | 4.8 (78,272 ratings) | ||
8 | 2.9% | 48.8 21 — 99 | $11.43 $4.44 — $27.19 | 4.7 (109,648 ratings) |
Top Products
See below for the highest-ranked products in this category, evaluated by performance, pricing, and customer feedback. These top Amazon.com bestsellers indicate popular shopper preferences and guide brands on effective digital shelf strategies.
| Product | Average Rank | Average Price | Rating |
|---|---|---|---|
1.7 1 — 7 | $6.91 $5.99 — $8.99 | 4.6 (8,918 ratings) | |
4 2 — 8 | $8.43 $7.99 — $8.99 | 4.4 (4,059 ratings) | |
6.1 1 — 15 | $78.81 $63.99 — $89.99 | 4.8 (30,791 ratings) | |
8 5 — 17 | $6.5 $6.39 — $6.59 | 4.7 (6,747 ratings) | |
9.5 5 — 21 | $8.85 $7.99 — $8.99 | 4.8 (10,944 ratings) | |
3.4 2 — 6 | $5.99 | 4.4 (4,986 ratings) | |
13.5 8 — 26 | $4.99 | 4.7 (8,870 ratings) | |
3.3 1 — 5 | $7.59 $6.79 — $7.99 | 4.5 (5,807 ratings) | |
14.1 8 — 23 | $5.8 $4.99 — $5.99 | 4.3 (2,767 ratings) | |
17.9 10 — 32 | $18.88 $18.88 — $18.89 | 4.8 (139,455 ratings) |
Content Compliance
This section discusses key metrics such as text content, video content, image content, and overall content score. This helps brands understand Amazon.com's content requirements for the category and how the top-performing brands optimize their listings to meet these standards.This analysis focuses on key content metrics such as text content, video content, image content, and the overall content score. It aids brands in understanding Amazon.com's content requirements for the category and how leading brands optimize their listings to comply with these guidelines.
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About Our Category Reports
Our Amazon.com Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.