Bestselling Beauty brands on Amazon India in April 2025
In April 2025, Amazon India's bestseller list for the Beauty category showcased 179 unique products from 73 different brands. Top brands among the bestsellers included L'Oreal Paris (12 products, 6.7% share), Dot & Key (7 products, 3.9% share), and The Derma Co (8 products, 4.5% share). The prices of these bestselling products ranged from ₹50 to ₹2,999, with an average price of ₹333. Most bestsellers were priced in the ₹50-₹300 range.
Products
Brands
Average Price
Top Brands
Key insights into the top-performing brands include L'Oreal Paris, featuring 12 unique products, offered bestsellers priced from ₹161 to ₹685, with an average price of ₹347. It held a 6.7% share of the bestseller list and garnered an average rating of 4.2 stars from 192K reviews. With a selection of 7 unique products, Dot & Key's bestsellers ranged in price from ₹167 to ₹524, averaging ₹358. The brand's share of the bestseller list was 3.9%, with an average rating of 4.3 stars based on 32K reviews. The Derma Co captured a 4.5% share of the bestseller list with 8 unique products. Its bestsellers had prices ranging from ₹168 to ₹571, with an average of ₹365, and an average rating of 4.1 stars from 124K reviews.
| Brand | Products | Share | Average Rank | Average Price | Rating | Report |
|---|---|---|---|---|---|---|
12 | 6.7% | 30.3 6 — 100 | ₹347 ₹161 — ₹685 | 4.2 (192,232 ratings) | ||
7 | 3.9% | 32.4 4 — 98 | ₹358 ₹167 — ₹524 | 4.3 (32,435 ratings) | ||
8 | 4.5% | 55.2 1 — 100 | ₹365 ₹168 — ₹571 | 4.1 (124,022 ratings) | ||
CECetaphil | 6 | 3.4% | 50.2 1 — 99 | ₹503 ₹228 — ₹678 | 4.3 (98,577 ratings) | |
DEDettol | 5 | 2.8% | 32.2 4 — 96 | ₹188 ₹137 — ₹279 | 4.4 (138,285 ratings) | |
7 | 3.9% | 52.4 12 — 100 | ₹442 ₹284 — ₹699 | 4.1 (111,505 ratings) | ||
3 | 1.7% | 1.9 1 — 4 | ₹374 ₹189 — ₹499 | 3.9 (15,297 ratings) | ||
4 | 2.2% | 34.8 9 — 100 | ₹458 ₹235 — ₹699 | 4.3 (21,286 ratings) | ||
NINivea | 6 | 3.4% | 39 9 — 99 | ₹278 ₹144 — ₹569 | 4.4 (264,776 ratings) | |
4 | 2.2% | 52.3 4 — 93 | ₹403 ₹328 — ₹599 | 4.2 (14,544 ratings) |
Top Products
Below are the highest-ranked products in this category, based on their performance, pricing, and customer feedback. These top Amazon India bestsellers represent the most popular choices among shoppers and help brands identify what's working on the digital shelf.
| Product | Average Rank | Average Price | Rating |
|---|---|---|---|
2.6 1 — 4 | ₹380 ₹364 — ₹398 | 4.3 (28,022 ratings) | |
5.1 4 — 9 | ₹288 ₹210 — ₹350 | 4.3 (22,292 ratings) | |
5.2 4 — 7 | ₹329 ₹328 — ₹329 | 4.3 (4,912 ratings) | |
1.8 1 — 4 | ₹404 ₹398 — ₹499 | 3.9 (5,424 ratings) | |
5.8 4 — 8 | ₹382 ₹362 — ₹396 | 4.2 (6,659 ratings) | |
7.3 5 — 10 | ₹326 ₹321 — ₹332 | 4.1 (4,761 ratings) | |
9.2 7 — 14 | ₹347 ₹339 — ₹369 | 4.4 (5,647 ratings) | |
10.1 7 — 14 | ₹387 ₹382 — ₹401 | 4.3 (5,141 ratings) | |
10.7 6 — 16 | ₹465 ₹419 — ₹636 | 4.2 (32,168 ratings) | |
11.9 9 — 17 | ₹685 ₹664 — ₹699 | 4.1 (8,319 ratings) |
About Our Category Reports
Our Amazon India Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.