Bestselling Beauty brands on Amazon India in March 2025
In March 2025, Amazon India's bestseller list for the Beauty category showcased 217 unique products from 83 different brands. Top brands among the bestsellers included L'Oreal Paris (14 products, 6.5% share), Dot & Key (4 products, 1.8% share), and Cetaphil (7 products, 3.2% share). The prices of these bestselling products ranged from ₹62 to ₹1,040, with an average price of ₹331. Most bestsellers were priced in the ₹200-₹300 range.
Products
Brands
Average Price
Top Brands
Analyzing the leading brands, we see that L'Oreal Paris, featuring 14 unique products, offered bestsellers priced from ₹150 to ₹670, with an average price of ₹331. It held a 6.5% share of the bestseller list and garnered an average rating of 4.2 stars from 270K reviews. With a selection of 4 unique products, Dot & Key's bestsellers ranged in price from ₹199 to ₹396, averaging ₹336. The brand's share of the bestseller list was 1.8%, with an average rating of 4.3 stars based on 22K reviews. Cetaphil captured a 3.2% share of the bestseller list with 7 unique products. Its bestsellers had prices ranging from ₹223 to ₹692, with an average of ₹519, and an average rating of 4.3 stars from 108K reviews.
| Brand | Products | Share | Average Rank | Average Price | Rating | Report |
|---|---|---|---|---|---|---|
14 | 6.5% | 35.3 4 — 100 | ₹331 ₹150 — ₹670 | 4.2 (270,102 ratings) | ||
4 | 1.8% | 29.9 4 — 100 | ₹336 ₹199 — ₹396 | 4.3 (22,181 ratings) | ||
CECetaphil | 7 | 3.2% | 44.2 1 — 99 | ₹519 ₹223 — ₹692 | 4.3 (108,091 ratings) | |
8 | 3.7% | 48.2 1 — 99 | ₹324 ₹119 — ₹570 | 4.1 (120,600 ratings) | ||
8 | 3.7% | 48.9 8 — 100 | ₹442 ₹259 — ₹664 | 4.1 (124,664 ratings) | ||
4 | 1.8% | 44.3 4 — 100 | ₹346 ₹193 — ₹639 | 4.0 (12,130 ratings) | ||
4 | 1.8% | 17.5 1 — 99 | ₹363 ₹189 — ₹499 | 3.9 (14,438 ratings) | ||
4 | 1.8% | 33.9 6 — 99 | ₹440 ₹235 — ₹699 | 4.3 (19,805 ratings) | ||
NINivea | 9 | 4.2% | 46.2 4 — 100 | ₹258 ₹136 — ₹415 | 4.4 (405,839 ratings) | |
DEDettol | 5 | 2.3% | 33.2 7 — 100 | ₹182 ₹130 — ₹299 | 4.4 (140,280 ratings) |
Top Products
See below for the highest-ranked products in this category, evaluated by performance, pricing, and customer feedback. These top Amazon India bestsellers indicate popular shopper preferences and guide brands on effective digital shelf strategies.
| Product | Average Rank | Average Price | Rating |
|---|---|---|---|
3.3 1 — 17 | ₹382 ₹343 — ₹399 | 4.3 (27,145 ratings) | |
1.8 1 — 4 | ₹258 ₹239 — ₹270 | 4.2 (25,103 ratings) | |
6.8 4 — 14 | ₹383 ₹382 — ₹396 | 4.2 (6,261 ratings) | |
7.3 4 — 18 | ₹327 ₹321 — ₹331 | 4.1 (4,300 ratings) | |
8 4 — 26 | ₹329 | 4.3 (4,622 ratings) | |
2.3 1 — 3 | ₹424 ₹399 — ₹499 | 3.9 (4,738 ratings) | |
11.8 6 — 18 | ₹692 ₹659 — ₹699 | 4.1 (7,863 ratings) | |
12.8 8 — 20 | ₹383 ₹380 — ₹396 | 4.3 (4,808 ratings) | |
13.9 8 — 19 | ₹344 ₹299 — ₹368 | 4.4 (5,328 ratings) | |
11.7 4 — 44 | ₹318 ₹260 — ₹380 | 4.3 (21,773 ratings) |
About Our Category Reports
Our Amazon India Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.