Bestselling Beauty brands on Amazon India in January 2026
In January 2026, Amazon India's bestseller list for the Beauty category showcased 190 unique products from 81 different brands. Top brands among the bestsellers included L'Oreal Paris (13 products, 6.8% share), Dettol (5 products, 2.6% share), and Nivea (5 products, 2.6% share). The prices of these bestselling products ranged from ₹62.00 to ₹2,374.00, with an average price of ₹359.73. Most bestsellers were priced in the ₹240.00-₹480.00 range.
Products
Brands
Average Price
Top Brands
A closer look at the top brands reveals L'Oreal Paris, featuring 13 unique products, offered bestsellers priced from ₹149.21 to ₹749.00, with an average price of ₹343.30. It held a 6.8% share of the bestseller list and garnered an average rating of 4.2 stars from 240K reviews. With a selection of 5 unique products, Dettol's bestsellers ranged in price from ₹116.00 to ₹265.00, averaging ₹171.67. The brand's share of the bestseller list was 2.6%, with an average rating of 4.4 stars based on 155K reviews. Nivea captured a 2.6% share of the bestseller list with 5 unique products. Its bestsellers had prices ranging from ₹136.00 to ₹380.00, with an average of ₹279.15, and an average rating of 4.4 stars from 230K reviews.
Top Products
The highest-rated product has 4.5 stars, while the lowest has 3.7 stars. In terms of pricing, the most expensive product is ₹2,499.00, and the least expensive is ₹55.00.
Overall, the following are the highest-ranked products in the category, measured by performance, pricing, and customer feedback. As top Amazon India bestsellers, they show what resonates with shoppers and help brands spot what's working on the digital shelf. The highest average rank is 2.3, and the lowest is 21.5. The highest-rated product has 4.5 stars, while the lowest is 4.0 stars. In terms of pricing, the highest is ₹528.39, and the lowest is ₹61.36.
| Product | Average Rank | Average Price | Rating | |
|---|---|---|---|---|
11.1 5 — 20 | ₹171 ₹162 — ₹191 | 4.5 (55,931 ratings) | ||
2.3 2 — 4 | ₹368 ₹353 — ₹429 | 4.3 (39,991 ratings) | ||
3.2 2 — 5 | ₹245 ₹237 — ₹249 | 4.0 (11,739 ratings) | ||
5.3 3 — 10 | ₹357 ₹342 — ₹380 | 4.4 (60,100 ratings) | ||
7 2 — 13 | ₹277 ₹210 — ₹301 | 4.3 (29,269 ratings) | ||
6.9 4 — 11 | ₹179 ₹161 — ₹185 | 4.1 (26,539 ratings) | ||
21.5 15 — 30 | ₹171 ₹160 — ₹186 | 4.5 (90,498 ratings) | ||
9.3 5 — 18 | ₹190 ₹170 — ₹206 | 4.3 (19,694 ratings) | ||
6.7 5 — 11 | ₹61 ₹55 — ₹66 | 4.3 (8,353 ratings) | ||
9.3 2 — 15 | ₹528 ₹500 — ₹749 | 4.2 (26,302 ratings) |
About Amazon India Best Seller Category Reports
Our Amazon India Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.
Disclaimer: Data on this page is based on publicly available amazon.in information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon India or featured brands.
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