Bestselling Beauty brands on Amazon India in October 2025
In October 2025, Amazon India's bestseller list for the Beauty category showcased 222 unique products from 80 different brands. Top brands among the bestsellers included L'Oreal Paris (14 products, 6.3% share), Dettol (6 products, 2.7% share), and Maybelline (11 products, 5.0% share). The prices of these bestselling products ranged from ₹61 to ₹1,499, with an average price of ₹336. Most bestsellers were priced in the ₹150-₹300 range.
Products
Brands
Average Price
Top Brands
Key insights into the top-performing brands include L'Oreal Paris, featuring 14 unique products, offered bestsellers priced from ₹133 to ₹716, with an average price of ₹322. It held a 6.3% share of the bestseller list and garnered an average rating of 4.2 stars from 274K reviews. With a selection of 6 unique products, Dettol's bestsellers ranged in price from ₹126 to ₹440, averaging ₹178. The brand's share of the bestseller list was 2.7%, with an average rating of 4.4 stars based on 155K reviews. Maybelline captured a 5.0% share of the bestseller list with 11 unique products. Its bestsellers had prices ranging from ₹108 to ₹466, with an average of ₹194, and an average rating of 4.1 stars from 509K reviews.
Top Products
Top-ranked products in this category are shown, based on performance, pricing, and customer feedback. These Amazon India bestsellers highlight shopper preferences and offer insight into what's succeeding on the digital shelf. The highest average rank is 1.0, and the lowest is 3.6. The highest-rated product has 4.3 stars, while the lowest is 3.9 stars. In terms of pricing, the highest is ₹360, and the lowest is ₹159.
| Product | Average Rank | Average Price | Rating | |
|---|---|---|---|---|
2.1 2 — 4 | ₹360 ₹300 — ₹390 | 4.3 (36,017 ratings) | ||
3.6 2 — 6 | ₹159 ₹155 — ₹188 | 4.3 (17,404 ratings) | ||
1 | ₹326 ₹299 — ₹499 | 3.9 (15,773 ratings) | ||
5 3 — 8 | ₹245 ₹181 — ₹299 | 4.3 (26,523 ratings) | ||
5.5 4 — 8 | ₹242 ₹239 — ₹264 | 4.2 (17,503 ratings) | ||
8.2 3 — 16 | ₹174 ₹149 — ₹188 | 4.5 (54,245 ratings) | ||
8.9 7 — 12 | ₹680 ₹649 — ₹699 | 4.2 (10,450 ratings) | ||
9.7 3 — 20 | ₹348 ₹268 — ₹445 | 4.4 (57,267 ratings) | ||
9.4 7 — 19 | ₹221 ₹179 — ₹248 | 4.1 (8,974 ratings) | ||
13.4 5 — 22 | ₹364 ₹259 — ₹430 | 4.3 (40,513 ratings) |
About Amazon India Best Seller Category Reports
Our Amazon India Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.
Disclaimer: Data on this page is based on publicly available amazon.in information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon India or featured brands.