Bestselling Beauty brands on Amazon India in May 2025
In May 2025, Amazon India's bestseller list for the Beauty category showcased 207 unique products from 86 different brands. Top brands among the bestsellers included L'Oreal Paris (9 products, 4.3% share), Dot & Key (6 products, 2.9% share), and Cetaphil (5 products, 2.4% share). The prices of these bestselling products ranged from ₹48 to ₹859, with an average price of ₹318. Most bestsellers were priced in the ₹180-₹270 range.
Products
Brands
Average Price
Top Brands
A closer look at the top brands reveals L'Oreal Paris, featuring 9 unique products, offered bestsellers priced from ₹153 to ₹659, with an average price of ₹320. It held a 4.3% share of the bestseller list and garnered an average rating of 4.2 stars from 162K reviews. With a selection of 6 unique products, Dot & Key's bestsellers ranged in price from ₹167 to ₹489, averaging ₹328. The brand's share of the bestseller list was 2.9%, with an average rating of 4.3 stars based on 28K reviews. Cetaphil captured a 2.4% share of the bestseller list with 5 unique products. Its bestsellers had prices ranging from ₹339 to ₹713, with an average of ₹529, and an average rating of 4.3 stars from 89K reviews.
| Brand | Products | Share | Average Rank | Average Price | Rating | Report |
|---|---|---|---|---|---|---|
9 | 4.3% | 29.3 5 — 100 | ₹320 ₹153 — ₹659 | 4.2 (162,012 ratings) | ||
6 | 2.9% | 45.1 5 — 100 | ₹328 ₹167 — ₹489 | 4.3 (27,852 ratings) | ||
CECetaphil | 5 | 2.4% | 47.7 1 — 97 | ₹529 ₹339 — ₹713 | 4.3 (89,062 ratings) | |
8 | 3.9% | 52.5 3 — 100 | ₹364 ₹194 — ₹570 | 4.1 (103,704 ratings) | ||
DEDettol | 10 | 4.8% | 35.3 4 — 99 | ₹177 ₹101 — ₹252 | 4.4 (146,011 ratings) | |
3 | 1.4% | 23.4 1 — 96 | ₹308 ₹71 — ₹368 | 4.2 (15,944 ratings) | ||
2 | 1.0% | 1.4 1 — 3 | ₹369 ₹267 — ₹398 | 3.9 (12,422 ratings) | ||
4 | 1.9% | 43.8 4 — 97 | ₹395 ₹296 — ₹599 | 4.2 (15,345 ratings) | ||
9 | 4.3% | 49.4 15 — 100 | ₹376 ₹134 — ₹664 | 4.1 (131,039 ratings) | ||
NINivea | 7 | 3.4% | 45 16 — 99 | ₹228 ₹124 — ₹380 | 4.3 (277,563 ratings) |
Top Products
Below are the leading products in this category, ranked by performance, pricing, and customer feedback. These top Amazon India bestsellers highlight popular consumer selections and inform brand understanding of successful digital marketplace tactics.
| Product | Average Rank | Average Price | Rating |
|---|---|---|---|
2.3 1 — 4 | ₹364 ₹339 — ₹377 | 4.3 (29,008 ratings) | |
5.9 4 — 12 | ₹321 ₹296 — ₹329 | 4.3 (5,161 ratings) | |
1.5 1 — 3 | ₹391 ₹389 — ₹398 | 3.9 (6,473 ratings) | |
8.2 4 — 16 | ₹333 ₹299 — ₹368 | 4.3 (6,111 ratings) | |
9.3 4 — 23 | ₹652 ₹469 — ₹699 | 4.1 (8,792 ratings) | |
3.3 3 — 5 | ₹230 ₹197 — ₹239 | 4.2 (26,700 ratings) | |
10.4 7 — 18 | ₹308 ₹266 — ₹332 | 4.1 (5,259 ratings) | |
11.3 4 — 22 | ₹180 ₹175 — ₹188 | 4.5 (51,328 ratings) | |
12.1 8 — 17 | ₹190 ₹179 — ₹197 | 4.3 (13,504 ratings) | |
12.5 5 — 19 | ₹390 ₹363 — ₹422 | 4.3 (37,002 ratings) |
About Our Category Reports
Our Amazon India Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.