Bestselling Beauty brands on Amazon India in September 2025
In September 2025, Amazon India's bestseller list for the Beauty category showcased 226 unique products from 83 different brands. Top brands among the bestsellers included L'Oreal Paris (15 products, 6.6% share), Dettol (5 products, 2.2% share), and Ghar Soaps (6 products, 2.6% share). The prices of these bestselling products ranged from ₹59 to ₹2,599, with an average price of ₹306. Most bestsellers were priced in the ₹59-₹260 range.
Products
Brands
Average Price
Top Brands
Key insights into the top-performing brands include L'Oreal Paris, featuring 15 unique products, offered bestsellers priced from ₹133 to ₹730, with an average price of ₹345. It held a 6.6% share of the bestseller list and garnered an average rating of 4.2 stars from 258K reviews. With a selection of 5 unique products, Dettol's bestsellers ranged in price from ₹128 to ₹280, averaging ₹182. The brand's share of the bestseller list was 2.2%, with an average rating of 4.4 stars based on 149K reviews. Ghar Soaps captured a 2.6% share of the bestseller list with 6 unique products. Its bestsellers had prices ranging from ₹169 to ₹399, with an average of ₹261, and an average rating of 3.9 stars from 44K reviews.
| Brand | Products | Share | Average Rank | Average Price | Rating | Report |
|---|---|---|---|---|---|---|
15 | 6.6% | 28.5 3 — 100 | ₹345 ₹133 — ₹730 | 4.2 (258,197 ratings) | ||
DEDettol | 5 | 2.2% | 35 3 — 100 | ₹182 ₹128 — ₹280 | 4.4 (149,178 ratings) | |
6 | 2.6% | 19.3 1 — 82 | ₹261 ₹169 — ₹399 | 3.9 (44,261 ratings) | ||
4 | 1.8% | 36.2 2 — 98 | ₹429 ₹182 — ₹699 | 4.3 (22,592 ratings) | ||
CECetaphil | 5 | 2.2% | 43.3 2 — 99 | ₹517 ₹309 — ₹722 | 4.3 (100,271 ratings) | |
3 | 1.3% | 18.4 10 — 87 | ₹305 ₹229 — ₹379 | 4.2 (24,834 ratings) | ||
8 | 3.5% | 48.1 10 — 100 | ₹408 ₹250 — ₹699 | 4.1 (139,717 ratings) | ||
4 | 1.8% | 30.1 6 — 88 | ₹430 ₹312 — ₹599 | 4.2 (30,406 ratings) | ||
6 | 2.6% | 28.9 6 — 99 | ₹284 ₹189 — ₹438 | 4.1 (100,379 ratings) | ||
4 | 1.8% | 48.9 4 — 99 | ₹381 ₹143 — ₹806 | 4.2 (14,729 ratings) |
Top Products
These are the highest-ranked products in the category, measured by performance, pricing, and customer feedback. As top Amazon India bestsellers, they show what resonates with shoppers and help brands spot what's working on the digital shelf. The highest average rank is 4.0, and the lowest is 4.9. The highest-rated product has 4.3 stars, while the lowest is 4.2 stars. In terms of pricing, the highest is ₹664, and the lowest is ₹226.
| Product | Average Rank | Average Price | Rating |
|---|---|---|---|
4 2 — 11 | ₹664 ₹479 — ₹699 | 4.2 (10,300 ratings) | |
4.9 2 — 25 | ₹356 ₹309 — ₹378 | 4.3 (34,598 ratings) | |
4.7 2 — 12 | ₹226 ₹190 — ₹249 | 4.3 (25,696 ratings) | |
4.7 3 — 7 | ₹181 ₹155 — ₹194 | 4.3 (16,576 ratings) | |
6.7 5 — 10 | ₹278 ₹240 — ₹395 | 4.2 (16,759 ratings) | |
7.4 3 — 14 | ₹180 ₹153 — ₹188 | 4.5 (53,789 ratings) | |
7.8 4 — 12 | ₹208 ₹143 — ₹249 | 4.1 (8,098 ratings) | |
13 6 — 35 | ₹341 ₹312 — ₹349 | 4.3 (10,220 ratings) | |
1 | ₹346 ₹266 — ₹399 | 3.9 (13,645 ratings) | |
14.7 7 — 21 | ₹395 ₹292 — ₹437 | 4.3 (39,801 ratings) |
About Amazon India Best Seller Category Reports
Our Amazon India Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.
Disclaimer: Data on this page is based on publicly available amazon.in information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon India or featured brands.