Best Lego products on Amazon UK in July 2025
In July 2025, Lego appeared on Amazon UK's bestseller lists with 35 unique products across 1 category. These products appeared in the category Toys & Games. The brand's products on the bestseller lists were priced between £3.49 and £58.85, with an average price of £16.86. These bestselling products maintained an average rating of 4.8 based on 212K total ratings from customers who purchased products that appeared on the bestseller lists.
Products
Categories
Average Price
Average Rank
Category Performance
Performance-wise, the Toys & Games category has a product count of 35, an average price point of £16.86, and an average customer rating of 4.8 stars.
| Category | Products | Average Rank | Average Price | Rating |
|---|---|---|---|---|
35 | 50.6 1 — 100 | £16.86 £3.49 — £58.85 | 4.8 (212,481 ratings) |
Top Products
The top products are listed based on performance, pricing, and customer ratings. This allows e-commerce teams to pinpoint the best-performing item within a brand's Amazon UK listings. The highest average rank is 1.0, and the lowest is 53.5. The highest-rated product has 4.9 stars, while the lowest is 4.6 stars. In terms of pricing, the highest is £35.11, and the lowest is £3.49.
| Product | Average Rank | Average Price | Rating |
|---|---|---|---|
1 1 — 2 | £13.16 £12.49 — £14.99 | 4.8 (3,331 ratings) | |
17.4 5 — 42 | £16.65 £15.3 — £17.99 | 4.9 (405 ratings) | |
26.2 13 — 49 | £30.74 £29.99 — £32.98 | 4.8 (61,358 ratings) | |
49 10 — 98 | £11.84 £9.49 — £13.32 | 4.8 (595 ratings) | |
52.7 29 — 98 | £8.9 £7.8 — £9.99 | 4.8 (2,295 ratings) | |
53.5 21 — 99 | £3.49 | 4.6 (372 ratings) | |
42 10 — 99 | £15.97 £14.97 — £17.97 | 4.8 (456 ratings) | |
37.1 18 — 86 | £35.11 £34.16 — £36.05 | 4.8 (2,083 ratings) | |
25.3 22 — 29 | £29.59 | 4.8 (60,961 ratings) | |
36 13 — 80 | £9.99 | 4.8 (661 ratings) |
About Amazon UK Best Seller Category Reports
Our Amazon UK Bestseller Brand Monthly Reports track key changes in product performance on the Amazon digital shelf, giving e-commerce teams a clear view of market shifts. Using our machine learning model, we analyze your brand's performance on the Amazon digital shelf, helping you stay ahead. Brands already relying on this information are better equipped to optimize their strategies and improve their competitive positioning.
Disclaimer: Data on this page is based on publicly available amazon.co.uk information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon UK or featured brands.