Best Amazon Basics products on Amazon UK in January 2026
In January 2026, Amazon Basics appeared on Amazon UK's bestseller lists with 54 unique products across 10 categories. These products appeared in categories including Electronics & Photo, Stationery & Office Supplies, and Lighting. The brand's products on the bestseller lists were priced between £2.48 and £29.99, with an average price of £9.55. These bestselling products maintained an average rating of 4.5 based on 6.3M total ratings from customers who purchased products that appeared on the bestseller lists.
Products
Categories
Average Price
Average Rank
Category Performance
Category metrics such as product count, average rank, price, and customer rating are detailed here. Useful for assessing brand performance on the Amazon UK digital shelf.
Considering the data across product categories, while the Electronics & Photo category offers the largest variety of products (18 listings), the Sports & Outdoors category demonstrates superior performance in both average pricing (£13.32) and customer ratings (4.7 stars).
| Category | Products | Average Rank | Average Price | Rating |
|---|---|---|---|---|
18 | 41.4 1 — 100 | £8.96 £2.48 — £19.99 | 4.5 (4,216,047 ratings) | |
6 | 17.8 1 — 66 | £8.54 £5.74 — £14.29 | 4.5 (945,433 ratings) | |
9 | 52.8 3 — 99 | £13.31 £3.18 — £29.99 | 4.6 (155,013 ratings) | |
2 | 22.3 10 — 45 | £7.88 £5.65 — £9.97 | 4.6 (453,946 ratings) | |
1 | 6.6 3 — 10 | £13.32 £12.8 — £14.39 | 4.7 (25,822 ratings) | |
3 | 44.7 14 — 98 | £7.55 £4.6 — £9.72 | 4.5 (15,493 ratings) | |
5 | 64.7 31 — 97 | £9.22 £3.06 — £15.84 | 4.6 (394,389 ratings) | |
LI | 7 | 68.6 26 — 100 | £8.41 £5.34 — £13.08 | 4.5 (67,638 ratings) |
1 | 76.6 44 — 98 | £7.76 £7.34 — £8.39 | 4.6 (32,161 ratings) | |
2 | 80.2 71 — 91 | £8.56 £7.86 — £9.48 | 4.4 (4,717 ratings) |
Top Products
The highest-rated product has 4.7 stars, while the lowest has 4.4 stars. In terms of pricing, the most expensive product is £29.99, and the least expensive is £2.48.
Top-ranked products from this brand are shown below, based on performance, pricing, and customer feedback. These Amazon UK standouts highlight shopper preferences and offer insight into what's driving the brand's success on the digital shelf. The highest average rank is 1.0, and the lowest is 23.6. The highest-rated product has 4.7 stars, while the lowest is 4.4 stars. In terms of pricing, the highest is £21.44, and the lowest is £2.48.
| Product | Average Rank | Average Price | Rating | |
|---|---|---|---|---|
1 1 — 2 | £7 £6.68 — £7.34 | 4.5 (1,714,711 ratings) | ||
3.3 1 — 6 | £8.7 £7.48 — £8.8 | 4.4 (141,805 ratings) | ||
3.8 3 — 5 | £9.27 £9.08 — £9.37 | 4.5 (143,326 ratings) | ||
6.6 3 — 10 | £13.32 £12.8 — £14.39 | 4.7 (25,822 ratings) | ||
10.4 3 — 30 | £21.44 £21.23 — £21.49 | 4.6 (44,248 ratings) | ||
12.9 10 — 17 | £9.36 £8.02 — £9.97 | 4.5 (224,495 ratings) | ||
14.6 9 — 31 | £12.56 £11.99 — £14.29 | 4.6 (230,768 ratings) | ||
13 10 — 18 | £6.65 £5.8 — £7.99 | 4.4 (228,132 ratings) | ||
21.3 12 — 43 | £6.28 £5.74 — £7.12 | 4.5 (154,263 ratings) | ||
23.6 18 — 44 | £2.48 | 4.5 (74,883 ratings) |
About Amazon UK Best Seller Category Reports
Our Amazon UK Bestseller Brand Monthly Reports track key changes in product performance on the Amazon digital shelf, giving e-commerce teams a clear view of market shifts. Using our machine learning model, we analyze your brand's performance on the Amazon digital shelf, helping you stay ahead. Brands already relying on this information are better equipped to optimize their strategies and improve their competitive positioning.
Disclaimer: Data on this page is based on publicly available amazon.co.uk information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon UK or featured brands.
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