Bestselling Electronics & Photo brands on Amazon UK in October 2025
In October 2025, Amazon UK's bestseller list for the Electronics & Photo category showcased 237 unique products from 76 different brands. Top brands among the bestsellers included Amazon (31 products, 13.1% share), Duracell (20 products, 8.4% share), and Amazon Basics (19 products, 8.0% share). The prices of these bestselling products ranged from £2.57 to £1,099.00, with an average price of £39.71. Most bestsellers were priced in the £3-£110 range.
Products
Brands
Average Price
Top Brands
A closer look at the top brands reveals Amazon, featuring 31 unique products, offered bestsellers priced from £9.99 to £269.99, with an average price of £75.82. It held a 13.1% share of the bestseller list and garnered an average rating of 4.5 stars from 278K reviews. With a selection of 20 unique products, Duracell's bestsellers ranged in price from £2.84 to £29.99, averaging £10.18. The brand's share of the bestseller list was 8.4%, with an average rating of 4.7 stars based on 1.2M reviews. Amazon Basics captured a 8.0% share of the bestseller list with 19 unique products. Its bestsellers had prices ranging from £2.70 to £22.53, with an average of £9.00, and an average rating of 4.5 stars from 10.2M reviews.
Top Products
These are the highest-ranked products in the category, measured by performance, pricing, and customer feedback. As top Amazon UK bestsellers, they show what resonates with shoppers and help brands spot what's working on the digital shelf. The highest average rank is 3.9, and the lowest is 5.6. The highest-rated product has 4.7 stars, while the lowest is 4.5 stars. In terms of pricing, the highest is £45.22, and the lowest is £11.38.
| Product | Average Rank | Average Price | Rating | |
|---|---|---|---|---|
3.9 2 — 11 | £18.31 £15.99 — £20 | 4.7 (71,963 ratings) | ||
4.1 1 — 9 | £45.22 £25.99 — £59.99 | 4.7 (24,977 ratings) | ||
5.6 3 — 9 | £11.38 £7 — £11.99 | 4.5 (135,954 ratings) | ||
6.2 2 — 10 | £31.81 £19.99 — £39.99 | 4.6 (15,885 ratings) | ||
9 4 — 21 | £4.92 £4.5 — £5.49 | 4.7 (158,625 ratings) | ||
11.4 5 — 21 | £44.76 £29.99 — £54.99 | 4.7 (47,077 ratings) | ||
7.6 2 — 26 | £71.57 £39.99 — £99.99 | 4.5 (11,760 ratings) | ||
8.6 5 — 15 | £10.59 £7.59 — £11.5 | 4.7 (98,772 ratings) | ||
15.1 6 — 30 | £57.72 £39.99 — £69.99 | 4.6 (14,307 ratings) | ||
11.7 7 — 25 | £5.28 £4.5 — £5.99 | 4.7 (212,964 ratings) |
About Amazon UK Best Seller Category Reports
Our Amazon UK Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.
Disclaimer: Data on this page is based on publicly available amazon.co.uk information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon UK or featured brands.