Bestselling Electronics & Photo brands on Amazon UK in July 2025
In July 2025, Amazon UK's bestseller list for the Electronics & Photo category showcased 209 unique products from 61 different brands. Top brands among the bestsellers included Amazon (32 products, 15.3% share), Duracell (27 products, 12.9% share), and Amazon Basics (20 products, 9.6% share). The prices of these bestselling products ranged from £1.71 to £544.00, with an average price of £35.23. Most bestsellers were priced in the £2-£60 range.
Products
Brands
Average Price
Top Brands
Analyzing the leading brands, we see that Amazon, featuring 32 unique products, offered bestsellers priced from £15.99 to £269.99, with an average price of £97.55. It held a 15.3% share of the bestseller list and garnered an average rating of 4.5 stars from 360K reviews. With a selection of 27 unique products, Duracell's bestsellers ranged in price from £2.79 to £23.99, averaging £9.87. The brand's share of the bestseller list was 12.9%, with an average rating of 4.7 stars based on 846K reviews. Amazon Basics captured a 9.6% share of the bestseller list with 20 unique products. Its bestsellers had prices ranging from £2.29 to £19.21, with an average of £8.16, and an average rating of 4.5 stars from 16.8M reviews.
| Brand | Products | Share | Average Rank | Average Price | Rating | Report |
|---|---|---|---|---|---|---|
32 | 15.3% | 42.2 1 — 100 | £97.55 £15.99 — £269.99 | 4.5 (360,473 ratings) | ||
27 | 12.9% | 41.6 1 — 100 | £9.87 £2.79 — £23.99 | 4.7 (846,218 ratings) | ||
20 | 9.6% | 48.4 2 — 100 | £8.16 £2.29 — £19.21 | 4.5 (16,765,661 ratings) | ||
16 | 7.7% | 39.7 1 — 100 | £108.13 £49.99 — £219 | 4.5 (74,717 ratings) | ||
12 | 5.7% | 56 21 — 100 | £9.04 £6.24 — £20.39 | 4.7 (111,914 ratings) | ||
BLBlink | 9 | 4.3% | 49 7 — 100 | £43.94 £16.99 — £107.99 | 4.1 (89,771 ratings) | |
3 | 1.4% | 36.6 8 — 94 | £3.5 £2.9 — £3.98 | 4.5 (18,886 ratings) | ||
2 | 1.0% | 42.2 11 — 94 | £4.18 £3.75 — £4.57 | 4.7 (3,069 ratings) | ||
5 | 2.4% | 52.8 18 — 97 | £35.51 £18.99 — £99.99 | 4.5 (227,697 ratings) | ||
2 | 1.0% | 44.7 20 — 87 | £20.83 £13.39 — £26.99 | 4.7 (125,997 ratings) |
Top Products
Top-ranked products in this category are shown, based on performance, pricing, and customer feedback. These Amazon UK bestsellers highlight shopper preferences and offer insight into what's succeeding on the digital shelf. The highest average rank is 1.9, and the lowest is 7.3. The highest-rated product has 4.7 stars, while the lowest is 4.5 stars. In terms of pricing, the highest is £59.99, and the lowest is £9.77.
| Product | Average Rank | Average Price | Rating |
|---|---|---|---|
1.9 1 — 4 | £39.99 | 4.6 (10,467 ratings) | |
3.4 1 — 10 | £59.99 | 4.7 (20,549 ratings) | |
7.3 2 — 19 | £9.77 £8.48 — £11.05 | 4.5 (133,778 ratings) | |
9.1 3 — 30 | £2.97 £2.8 — £3.14 | 4.6 (69,930 ratings) | |
9.9 4 — 27 | £6.79 £6.64 — £7.96 | 4.7 (97,270 ratings) | |
3.6 1 — 9 | £99 | 4.5 (8,010 ratings) | |
11.1 3 — 38 | £6.76 £6.2 — £7.31 | 4.5 (1,641,626 ratings) | |
11.6 5 — 21 | £169.99 | 4.5 (5,871 ratings) | |
12.4 5 — 26 | £9.1 £7.63 — £10.57 | 4.5 (133,778 ratings) | |
24 1 — 100 | £15.96 £12.49 — £18.99 | 4.7 (27,574 ratings) |
About Amazon UK Best Seller Category Reports
Our Amazon UK Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.
Disclaimer: Data on this page is based on publicly available amazon.co.uk information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon UK or featured brands.