Bestselling Electronics & Photo brands on Amazon UK in April 2025
In April 2025, Amazon UK's bestseller list for the Electronics & Photo category showcased 211 unique products from 71 different brands. Top brands among the bestsellers included Duracell (28 products, 13.3% share), Amazon (32 products, 15.2% share), and Amazon Basics (16 products, 7.6% share). The prices of these bestselling products ranged from £1.35 to £244.98, with an average price of £24.06. Most bestsellers were priced in the £1-£30 range.
Products
Brands
Average Price
Top Brands
Analyzing the leading brands, we see that Duracell, featuring 28 unique products, offered bestsellers priced from £2.50 to £22.99, with an average price of £8.95. It held a 13.3% share of the bestseller list and garnered an average rating of 4.7 stars from 1.0M reviews. With a selection of 32 unique products, Amazon's bestsellers ranged in price from £15.99 to £199.99, averaging £68.94. The brand's share of the bestseller list was 15.2%, with an average rating of 4.5 stars based on 284K reviews. Amazon Basics captured a 7.6% share of the bestseller list with 16 unique products. Its bestsellers had prices ranging from £2.90 to £20.09, with an average of £7.33, and an average rating of 4.5 stars from 15.6M reviews.
| Brand | Products | Share | Average Rank | Average Price | Rating | Report |
|---|---|---|---|---|---|---|
28 | 13.3% | 47.5 2 — 100 | £8.95 £2.5 — £22.99 | 4.7 (1,003,588 ratings) | ||
32 | 15.2% | 47.9 1 — 100 | £68.94 £15.99 — £199.99 | 4.5 (284,191 ratings) | ||
16 | 7.6% | 45.4 5 — 100 | £7.33 £2.9 — £20.09 | 4.5 (15,623,016 ratings) | ||
12 | 5.7% | 33.8 3 — 98 | £52.13 £19.16 — £108.32 | 4.5 (42,753 ratings) | ||
13 | 6.2% | 53.9 9 — 99 | £8.33 £2.65 — £14.49 | 4.7 (133,383 ratings) | ||
3 | 1.4% | 15.8 4 — 94 | £2.88 £2.49 — £4.99 | 4.6 (34,326 ratings) | ||
WAWarriors | 3 | 1.4% | 52 12 — 100 | £4.65 £3.99 — £5.99 | 4.5 (10,802 ratings) | |
2 | 0.9% | 33 17 — 62 | £17.42 £9.1 — £29.94 | 4.6 (42,196 ratings) | ||
3 | 1.4% | 46.1 20 — 92 | £3.87 £3.32 — £6.99 | 4.6 (37,932 ratings) | ||
2 | 0.9% | 32.1 9 — 94 | £4.28 £4.12 — £4.99 | 4.6 (2,538 ratings) |
Top Products
Below are the highest-ranked products in this category, based on their performance, pricing, and customer feedback. These top Amazon UK bestsellers represent the most popular choices among shoppers and help brands identify what's working on the digital shelf.
| Product | Average Rank | Average Price | Rating |
|---|---|---|---|
1.1 1 — 4 | £32.49 £24.99 — £39.99 | 4.6 (5,629 ratings) | |
2.9 2 — 5 | £5.22 £5.1 — £5.33 | 4.6 (127,499 ratings) | |
3.8 1 — 8 | £47.49 £34.99 — £59.99 | 4.7 (17,447 ratings) | |
5.1 2 — 33 | £7.16 £7.07 — £8.49 | 4.7 (91,884 ratings) | |
5.9 3 — 13 | £7.16 £7.07 — £8.48 | 4.7 (91,884 ratings) | |
7 3 — 15 | £60.29 £49.17 — £99.99 | 4.5 (5,516 ratings) | |
7.9 5 — 12 | £9.43 £8.32 — £10.85 | 4.5 (128,955 ratings) | |
10.1 3 — 19 | £69.99 | 4.6 (11,315 ratings) | |
10.5 4 — 68 | £2.53 £2.49 — £2.99 | 4.5 (30,304 ratings) | |
15.5 9 — 22 | £6.46 £6.09 — £7.65 | 4.5 (1,611,574 ratings) |
About Our Category Reports
Our Amazon UK Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.