Bestselling Health & Personal Care brands on Amazon UK in May 2025
In May 2025, Amazon UK's bestseller list for the Health & Personal Care category showcased 197 unique products from 117 different brands. Top brands among the bestsellers included Nutrition Geeks (9 products, 4.6% share), Tepe (4 products, 2.0% share), and Oral-b (12 products, 6.1% share). The prices of these bestselling products ranged from £1.00 to £49.94, with an average price of £10.13. Most bestsellers were priced in the £1-£10 range.
Products
Brands
Average Price
Top Brands
Analyzing the leading brands, we see that Nutrition Geeks, featuring 9 unique products, offered bestsellers priced from £6.99 to £9.99, with an average price of £8.66. It held a 4.6% share of the bestseller list and garnered an average rating of 4.5 stars from 57K reviews. With a selection of 4 unique products, Tepe's bestsellers ranged in price from £2.92 to £5.80, averaging £4.04. The brand's share of the bestseller list was 2.0%, with an average rating of 4.6 stars based on 121K reviews. Oral-b captured a 6.1% share of the bestseller list with 12 unique products. Its bestsellers had prices ranging from £1.10 to £49.94, with an average of £18.58, and an average rating of 4.6 stars from 92K reviews.
| Brand | Products | Share | Average Rank | Average Price | Rating | Report |
|---|---|---|---|---|---|---|
9 | 4.6% | 28.5 1 — 98 | £8.66 £6.99 — £9.99 | 4.5 (56,836 ratings) | ||
4 | 2.0% | 27.4 3 — 99 | £4.04 £2.92 — £5.8 | 4.6 (121,482 ratings) | ||
12 | 6.1% | 51.8 9 — 100 | £18.58 £1.1 — £49.94 | 4.6 (91,918 ratings) | ||
1 | 0.5% | 2 | £4.49 | 4.5 (28,068 ratings) | ||
10 | 5.1% | 38.1 8 — 92 | £9.07 £2.74 — £13.29 | 4.1 (71,810 ratings) | ||
6 | 3.0% | 29.4 5 — 98 | £25.12 £14.99 — £35 | 4.6 (444,282 ratings) | ||
2 | 1.0% | 29.6 4 — 88 | £7.88 £5.2 — £8.99 | 4.5 (31,429 ratings) | ||
ZIZipvit | 2 | 1.0% | 24.9 7 — 53 | £8.47 £6.97 — £9.97 | 4.5 (32,340 ratings) | |
ALAllevia | 1 | 0.5% | 6 4 — 10 | £8.61 £8.59 — £8.66 | 4.5 (10,128 ratings) | |
BEBeconase | 1 | 0.5% | 13.4 7 — 32 | £4.88 £4.67 — £4.99 | 4.7 (17,276 ratings) |
Top Products
Below are the highest-ranked products in this category, based on their performance, pricing, and customer feedback. These top Amazon UK bestsellers represent the most popular choices among shoppers and help brands identify what's working on the digital shelf.
| Product | Average Rank | Average Price | Rating |
|---|---|---|---|
1 | £9.98 | 4.4 (12,825 ratings) | |
2 | £4.49 | 4.5 (28,068 ratings) | |
4.4 4 — 5 | £6.99 | 4.5 (11,786 ratings) | |
5.8 4 — 7 | £5.4 £5.2 — £5.5 | 4.5 (17,762 ratings) | |
6 4 — 10 | £8.61 £8.59 — £8.66 | 4.5 (10,128 ratings) | |
9.2 7 — 13 | £9.97 | 4.5 (17,502 ratings) | |
10.9 8 — 14 | £4.89 £4.77 — £5.8 | 4.6 (6,474 ratings) | |
13.4 7 — 32 | £4.88 £4.67 — £4.99 | 4.7 (17,276 ratings) | |
14.4 9 — 31 | £2.79 £2.69 — £3 | 4.5 (12,935 ratings) | |
14.2 10 — 19 | £9.99 | 4.5 (9,235 ratings) |
About Our Category Reports
Our Amazon UK Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.