Bestselling Health & Personal Care brands on Amazon UK in April 2025
In April 2025, Amazon UK's bestseller list for the Health & Personal Care category showcased 190 unique products from 110 different brands. Top brands among the bestsellers included Nutrition Geeks (9 products, 4.7% share), Tepe (4 products, 2.1% share), and Oral-b (9 products, 4.7% share). The prices of these bestselling products ranged from £1.08 to £63.95, with an average price of £10.19. Most bestsellers were priced in the £1-£10 range.
Products
Brands
Average Price
Top Brands
A closer look at the top brands reveals Nutrition Geeks, featuring 9 unique products, offered bestsellers priced from £6.99 to £9.99, with an average price of £8.66. It held a 4.7% share of the bestseller list and garnered an average rating of 4.5 stars from 53K reviews. With a selection of 4 unique products, Tepe's bestsellers ranged in price from £2.92 to £5.83, averaging £3.91. The brand's share of the bestseller list was 2.1%, with an average rating of 4.6 stars based on 121K reviews. Oral-b captured a 4.7% share of the bestseller list with 9 unique products. Its bestsellers had prices ranging from £1.10 to £44.99, with an average of £15.35, and an average rating of 4.6 stars from 90K reviews.
| Brand | Products | Share | Average Rank | Average Price | Rating | Report |
|---|---|---|---|---|---|---|
9 | 4.7% | 21.2 1 — 98 | £8.66 £6.99 — £9.99 | 4.5 (52,946 ratings) | ||
4 | 2.1% | 28.6 3 — 99 | £3.91 £2.92 — £5.83 | 4.6 (121,432 ratings) | ||
9 | 4.7% | 43.3 13 — 94 | £15.35 £1.1 — £44.99 | 4.6 (90,106 ratings) | ||
4 | 2.1% | 15.4 5 — 93 | £29.58 £15.95 — £63.95 | 4.6 (265,914 ratings) | ||
1 | 0.5% | 2 | £4.49 | 4.5 (27,548 ratings) | ||
7 | 3.7% | 45.5 6 — 99 | £6.38 £2.74 — £14.99 | 4.1 (49,699 ratings) | ||
ZIZipvit | 2 | 1.1% | 24.9 6 — 57 | £8.3 £6.97 — £9.97 | 4.5 (31,946 ratings) | |
2 | 1.1% | 32.3 5 — 98 | £7.67 £5.5 — £8.85 | 4.5 (31,123 ratings) | ||
ALAllevia | 1 | 0.5% | 6.9 4 — 22 | £8.59 | 4.5 (9,903 ratings) | |
BEBeconase | 1 | 0.5% | 11.4 5 — 19 | £4.99 | 4.7 (17,200 ratings) |
Top Products
Below are the highest-ranked products in this category, based on their performance, pricing, and customer feedback. These top Amazon UK bestsellers represent the most popular choices among shoppers and help brands identify what's working on the digital shelf.
| Product | Average Rank | Average Price | Rating |
|---|---|---|---|
1 | £9.98 | 4.4 (11,404 ratings) | |
2 | £4.49 | 4.5 (27,548 ratings) | |
4.4 4 — 6 | £6.99 | 4.5 (11,560 ratings) | |
6.9 4 — 22 | £8.59 | 4.5 (9,903 ratings) | |
7.2 5 — 10 | £5.5 | 4.5 (17,535 ratings) | |
7.7 5 — 12 | £28.95 | 4.6 (128,876 ratings) | |
8.3 6 — 12 | £9.97 | 4.5 (17,271 ratings) | |
3 | £3.67 | 4.6 (51,742 ratings) | |
11.4 5 — 19 | £4.99 | 4.7 (17,200 ratings) | |
11.6 8 — 14 | £4.92 £4.71 — £5.83 | 4.6 (6,272 ratings) |
About Our Category Reports
Our Amazon UK Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.