Bestselling Home & Kitchen brands on Amazon UK in April 2025
In April 2025, Amazon UK's bestseller list for the Home & Kitchen category showcased 275 unique products from 153 different brands. Top brands among the bestsellers included Utopia Bedding (6 products, 2.2% share), Amazon Basics (7 products, 2.5% share), and Keplin (11 products, 4.0% share). The prices of these bestselling products ranged from £1.00 to £199.99, with an average price of £12.93. Most bestsellers were priced in the £1-£20 range.
Products
Brands
Average Price
Top Brands
A closer look at the top brands reveals Utopia Bedding, featuring 6 unique products, offered bestsellers priced from £4.99 to £19.79, with an average price of £9.39. It held a 2.2% share of the bestseller list and garnered an average rating of 4.6 stars from 133K reviews. With a selection of 7 unique products, Amazon Basics's bestsellers ranged in price from £3.18 to £24.99, averaging £8.42. The brand's share of the bestseller list was 2.5%, with an average rating of 4.5 stars based on 845K reviews. Keplin captured a 4.0% share of the bestseller list with 11 unique products. Its bestsellers had prices ranging from £3.32 to £14.99, with an average of £6.82, and an average rating of 4.4 stars from 55K reviews.
| Brand | Products | Share | Average Rank | Average Price | Rating | Report |
|---|---|---|---|---|---|---|
6 | 2.2% | 33.3 1 — 100 | £9.39 £4.99 — £19.79 | 4.6 (132,814 ratings) | ||
7 | 2.5% | 23.4 1 — 95 | £8.42 £3.18 — £24.99 | 4.5 (844,579 ratings) | ||
KEKeplin | 11 | 4.0% | 34.7 5 — 98 | £6.82 £3.32 — £14.99 | 4.4 (55,052 ratings) | |
5 | 1.8% | 39.7 2 — 97 | £19.2 £13 — £26.89 | 4.7 (27,740 ratings) | ||
1 | 0.4% | 3.9 3 — 6 | £1.88 | 4.4 (19,918 ratings) | ||
3 | 1.1% | 33.7 5 — 97 | £2.23 £1.46 — £8.94 | 4.7 (44,027 ratings) | ||
2 | 0.7% | 26.6 5 — 95 | £11.43 £8.32 — £26.6 | 4.3 (138,389 ratings) | ||
5 | 1.8% | 31.9 5 — 100 | £6.4 £3.27 — £15.24 | 4.5 (26,655 ratings) | ||
ELElliott | 2 | 0.7% | 34.2 4 — 96 | £2.63 £2.29 — £3.49 | 4.5 (11,797 ratings) | |
4 | 1.4% | 39.8 9 — 100 | £67.7 £9.99 — £99.17 | 4.4 (41,938 ratings) |
Top Products
Below are the highest-ranked products in this category, based on their performance, pricing, and customer feedback. These top Amazon UK bestsellers represent the most popular choices among shoppers and help brands identify what's working on the digital shelf.
| Product | Average Rank | Average Price | Rating |
|---|---|---|---|
1 1 — 2 | £6.45 £5.52 — £7.46 | 4.6 (67,892 ratings) | |
2.1 1 — 3 | £8.39 £7.99 — £9.52 | 4.4 (117,893 ratings) | |
3.3 2 — 5 | £21.95 £20.82 — £24.98 | 4.7 (11,273 ratings) | |
3.9 3 — 6 | £1.88 | 4.4 (19,918 ratings) | |
8.9 5 — 20 | £4.16 | 4.2 (872 ratings) | |
9.2 5 — 32 | £9.97 £9.16 — £12.59 | 4.5 (31,991 ratings) | |
10.3 5 — 19 | £8.7 £8.32 — £12.35 | 4.4 (137,992 ratings) | |
11.3 5 — 29 | £6.53 £5.81 — £7.92 | 4.5 (3,439 ratings) | |
15.6 9 — 27 | £9.99 | 4.6 (23,387 ratings) | |
19.6 5 — 55 | £9.99 | 4.3 (7,933 ratings) |
About Our Category Reports
Our Amazon UK Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.