Bestselling Home & Kitchen brands on Amazon UK in June 2025

In June 2025, Amazon UK's bestseller list for the Home & Kitchen category showcased 274 unique products from 161 different brands. Top brands among the bestsellers included Amazon Basics (7 products, 2.5% share), Utopia Bedding (9 products, 3.3% share), and Keplin (9 products, 3.3% share). The prices of these bestselling products ranged from £1.00 to £449.99, with an average price of £16.34. Most bestsellers were priced in the £1-£50 range.
Products
Brands
Average Price
Top Brands
Analyzing the leading brands, we see that Amazon Basics, featuring 7 unique products, offered bestsellers priced from £5.99 to £35.67, with an average price of £12.52. It held a 2.5% share of the bestseller list and garnered an average rating of 4.5 stars from 846K reviews. With a selection of 9 unique products, Utopia Bedding's bestsellers ranged in price from £4.57 to £16.99, averaging £8.66. The brand's share of the bestseller list was 3.3%, with an average rating of 4.6 stars based on 326K reviews. Keplin captured a 3.3% share of the bestseller list with 9 unique products. Its bestsellers had prices ranging from £3.99 to £14.99, with an average of £7.30, and an average rating of 4.4 stars from 46K reviews.
Brand | Products | Share | Average Rank | Average Price | Rating | Report |
---|---|---|---|---|---|---|
7 | 2.5% | 25.5 1 — 100 | £12.52 £5.99 — £35.67 | 4.5 (846,094 ratings) | ||
9 | 3.3% | 37.4 1 — 100 | £8.66 £4.57 — £16.99 | 4.6 (326,497 ratings) | ||
KEKeplin | 9 | 3.3% | 38.1 5 — 98 | £7.3 £3.99 — £14.99 | 4.4 (46,033 ratings) | |
4 | 1.5% | 36.5 4 — 95 | £19.12 £14.17 — £24.65 | 4.7 (27,927 ratings) | ||
1 | 0.4% | 4 3 — 8 | £1.88 | 4.4 (20,395 ratings) | ||
4 | 1.5% | 21.7 1 — 99 | £11.37 £8.99 — £16.99 | 4.3 (10,307 ratings) | ||
ANAnsio | 3 | 1.1% | 31.4 13 — 97 | £24.92 £3.75 — £59.95 | 4.5 (64,434 ratings) | |
2 | 0.7% | 21.7 5 — 97 | £2.47 £1.96 — £3 | 4.7 (39,487 ratings) | ||
5 | 1.8% | 38.5 8 — 95 | £31.07 £16.99 — £45.99 | 4.3 (72,547 ratings) | ||
1 | 0.4% | 19.9 1 — 89 | £19.59 | 4.5 (25,871 ratings) |
Top Products
See below for the highest-ranked products in this category, evaluated by performance, pricing, and customer feedback. These top Amazon UK bestsellers indicate popular shopper preferences and guide brands on effective digital shelf strategies.
Product | Average Rank | Average Price | Rating |
---|---|---|---|
2.9 1 — 6 | £7.58 £7.33 — £7.83 | 4.4 (122,706 ratings) | |
1.8 1 — 5 | £6.19 £5.52 — £7.99 | 4.6 (75,305 ratings) | |
4 3 — 8 | £1.88 | 4.4 (20,395 ratings) | |
6.1 4 — 13 | £20.51 £18.98 — £24.65 | 4.7 (12,337 ratings) | |
7.8 1 — 18 | £14.49 £11.99 — £16.99 | 4.5 (8,120 ratings) | |
9.3 5 — 24 | £5.99 | 4.5 (145,556 ratings) | |
11.7 5 — 35 | £2.54 £2.5 — £3 | 4.7 (35,589 ratings) | |
12.8 5 — 30 | £4.99 | 4.2 (1,283 ratings) | |
19.9 1 — 89 | £19.59 | 4.5 (25,871 ratings) | |
12.4 7 — 29 | £9.49 | 4.6 (215,454 ratings) |
About Our Category Reports
Our Amazon UK Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.