Bestselling Home & Kitchen brands on Amazon UK in May 2025
In May 2025, Amazon UK's bestseller list for the Home & Kitchen category showcased 271 unique products from 155 different brands. Top brands among the bestsellers included Keplin (9 products, 3.3% share), Utopia Bedding (10 products, 3.7% share), and Amazon Basics (10 products, 3.7% share). The prices of these bestselling products ranged from £1.21 to £129.99, with an average price of £13.24. Most bestsellers were priced in the £1-£20 range.
Products
Brands
Average Price
Top Brands
Key insights into the top-performing brands include Keplin, featuring 9 unique products, offered bestsellers priced from £3.99 to £33.99, with an average price of £7.88. It held a 3.3% share of the bestseller list and garnered an average rating of 4.5 stars from 48K reviews. With a selection of 10 unique products, Utopia Bedding's bestsellers ranged in price from £4.62 to £15.99, averaging £8.45. The brand's share of the bestseller list was 3.7%, with an average rating of 4.6 stars based on 459K reviews. Amazon Basics captured a 3.7% share of the bestseller list with 10 unique products. Its bestsellers had prices ranging from £5.25 to £13.99, with an average of £8.92, and an average rating of 4.6 stars from 1.5M reviews.
| Brand | Products | Share | Average Rank | Average Price | Rating | Report |
|---|---|---|---|---|---|---|
KEKeplin | 9 | 3.3% | 28.4 5 — 99 | £7.88 £3.99 — £33.99 | 4.5 (48,275 ratings) | |
10 | 3.7% | 38.7 1 — 100 | £8.45 £4.62 — £15.99 | 4.6 (459,480 ratings) | ||
10 | 3.7% | 35.4 1 — 100 | £8.92 £5.25 — £13.99 | 4.6 (1,470,263 ratings) | ||
10 | 3.7% | 46.4 3 — 100 | £31.21 £12.99 — £74.99 | 4.4 (146,967 ratings) | ||
5 | 1.9% | 49.2 1 — 100 | £19.97 £14.17 — £25.99 | 4.7 (29,619 ratings) | ||
1 | 0.4% | 4.6 3 — 9 | £1.88 | 4.4 (20,149 ratings) | ||
2 | 0.7% | 20.4 3 — 72 | £10.06 £6.79 — £13.99 | 4.3 (9,265 ratings) | ||
ANAnsio | 2 | 0.7% | 31.3 13 — 74 | £7.62 £3.47 — £11.95 | 4.5 (50,890 ratings) | |
1 | 0.4% | 13.5 5 — 23 | £9.99 | 4.6 (23,716 ratings) | ||
1 | 0.4% | 27.1 2 — 88 | £19.29 £18.89 — £19.59 | 4.5 (25,639 ratings) |
Top Products
Below are the highest-ranked products in this category, based on their performance, pricing, and customer feedback. These top Amazon UK bestsellers represent the most popular choices among shoppers and help brands identify what's working on the digital shelf.
| Product | Average Rank | Average Price | Rating |
|---|---|---|---|
2 1 — 4 | £9 £7.83 — £9.59 | 4.4 (120,192 ratings) | |
3.4 1 — 7 | £20.01 £19.14 — £22.97 | 4.7 (11,796 ratings) | |
4.6 3 — 9 | £1.88 | 4.4 (20,149 ratings) | |
1.4 1 — 2 | £6.07 £5.52 — £7.46 | 4.6 (73,955 ratings) | |
8.4 5 — 14 | £4.99 | 4.2 (1,155 ratings) | |
8.6 5 — 14 | £5.99 | 4.3 (29,637 ratings) | |
10.8 6 — 27 | £9.83 £9.16 — £11.66 | 4.5 (51,198 ratings) | |
11.7 7 — 18 | £8.99 | 4.6 (3,940 ratings) | |
17.6 3 — 55 | £20.66 £19.99 — £21.99 | 4.4 (27,700 ratings) | |
13.5 5 — 23 | £9.99 | 4.6 (23,716 ratings) |
About Our Category Reports
Our Amazon UK Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.