Bestselling Sports & Outdoors brands on Amazon UK in August 2025
In August 2025, Amazon UK's bestseller list for the Sports & Outdoors category showcased 293 unique products from 152 different brands. Top brands among the bestsellers included Keplin (5 products, 1.7% share), Eurohike (4 products, 1.4% share), and Bestway (2 products, 0.7% share). The prices of these bestselling products ranged from £1.24 to £120.60, with an average price of £12.66. Most bestsellers were priced in the £1-£20 range.
Products
Brands
Average Price
Top Brands
Key insights into the top-performing brands include Keplin, featuring 5 unique products, offered bestsellers priced from £3.99 to £10.70, with an average price of £5.97. It held a 1.7% share of the bestseller list and garnered an average rating of 4.5 stars from 21K reviews. With a selection of 4 unique products, Eurohike's bestsellers ranged in price from £5.00 to £12.00, averaging £8.27. The brand's share of the bestseller list was 1.4%, with an average rating of 4.4 stars based on 5K reviews. Bestway captured a 0.7% share of the bestseller list with 2 unique products. Its bestsellers had prices ranging from £8.99 to £21.84, with an average of £13.45, and an average rating of 4.1 stars from 20K reviews.
| Brand | Products | Share | Average Rank | Average Price | Rating | Report |
|---|---|---|---|---|---|---|
KEKeplin | 5 | 1.7% | 18.4 1 — 100 | £5.97 £3.99 — £10.7 | 4.5 (20,586 ratings) | |
4 | 1.4% | 18.4 1 — 100 | £8.27 £5 — £12 | 4.4 (5,193 ratings) | ||
BEBestway | 2 | 0.7% | 8.6 1 — 83 | £13.45 £8.99 — £21.84 | 4.1 (19,777 ratings) | |
SPSpeedo | 6 | 2.0% | 48.6 6 — 99 | £15.02 £6 — £19.99 | 4.5 (28,885 ratings) | |
13 | 4.4% | 38.2 1 — 100 | £9.92 £6.88 — £13.99 | 4.3 (212,333 ratings) | ||
2 | 0.7% | 15.3 2 — 94 | £20.04 £15.99 — £22.99 | 4.5 (6,639 ratings) | ||
2 | 0.7% | 28.1 2 — 96 | £8.79 £7.98 — £9.99 | 4.5 (121,233 ratings) | ||
2 | 0.7% | 21.6 8 — 95 | £6.26 £4.08 — £11.4 | 4.5 (31,985 ratings) | ||
4 | 1.4% | 5.8 3 — 10 | £17.19 £13.29 — £22.99 | 4.7 (88,057 ratings) | ||
17 | 5.8% | 32.2 15 — 96 | £13.72 £9.99 — £19.59 | 4.6 (694,608 ratings) |
Top Products
Top-ranked products in this category are shown, based on performance, pricing, and customer feedback. These Amazon UK bestsellers highlight shopper preferences and offer insight into what's succeeding on the digital shelf. The highest average rank is 2.5, and the lowest is 5.3. The highest-rated product has 4.5 stars, while the lowest is 4.2 stars. In terms of pricing, the highest is £22.38, and the lowest is £8.56.
| Product | Average Rank | Average Price | Rating |
|---|---|---|---|
2.5 1 — 8 | £9.85 £8.99 — £9.99 | 4.2 (19,484 ratings) | |
4 2 — 8 | £22.38 £18.69 — £22.99 | 4.5 (5,600 ratings) | |
5.3 2 — 8 | £8.56 £7.98 — £9.99 | 4.4 (109,975 ratings) | |
7.6 6 — 10 | £16.44 £14.94 — £16.99 | 4.4 (11,053 ratings) | |
11.5 6 — 24 | £7.85 £6.99 — £8.49 | 4.6 (2,557 ratings) | |
12.5 8 — 35 | £4.68 £4.08 — £4.99 | 4.5 (12,689 ratings) | |
3.8 1 — 16 | £5.45 £5.04 — £5.99 | 4.5 (7,798 ratings) | |
16.5 8 — 53 | £5.99 | 4.4 (1,667 ratings) | |
13.1 1 — 100 | £8 | 4.4 (1,284 ratings) | |
13.7 10 — 19 | £8.99 | 4.4 (2,786 ratings) |
About Amazon UK Best Seller Category Reports
Our Amazon UK Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.
Disclaimer: Data on this page is based on publicly available amazon.co.uk information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon UK or featured brands.