Bestselling Sports & Outdoors brands on Amazon UK in January 2026
In January 2026, Amazon UK's bestseller list for the Sports & Outdoors category showcased 337 unique products from 158 different brands. Top brands among the bestsellers included Target Darts (31 products, 9.2% share), Hothands (2 products, 0.6% share), and Ocoopa (8 products, 2.4% share). The prices of these bestselling products ranged from £1.50 to £387.07, with an average price of £17.22. Most bestsellers were priced in the £2.00-£40.00 range.
Products
Brands
Average Price
Top Brands
A closer look at the top brands reveals Target Darts, featuring 31 unique products, offered bestsellers priced from £6.95 to £61.95, with an average price of £16.63. It held a 9.2% share of the bestseller list and garnered an average rating of 4.6 stars from 82K reviews. With a selection of 2 unique products, Hothands's bestsellers ranged in price from £3.00 to £27.88, averaging £14.42. The brand's share of the bestseller list was 0.6%, with an average rating of 4.7 stars based on 11K reviews. Ocoopa captured a 2.4% share of the bestseller list with 8 unique products. Its bestsellers had prices ranging from £14.44 to £23.99, with an average of £17.52, and an average rating of 4.6 stars from 30K reviews.
Top Products
The highest-rated product has 4.8 stars, while the lowest has 1.0 stars. In terms of pricing, the most expensive product is £387.07, and the least expensive is £1.50.
Top-ranked products in this category are shown below, based on performance, pricing, and customer feedback. These Amazon UK bestsellers highlight shopper preferences and offer insight into what's succeeding on the digital shelf. The highest average rank is 1.9, and the lowest is 15.8. The highest-rated product has 4.7 stars, while the lowest is 4.3 stars. In terms of pricing, the highest is £20.12, and the lowest is £3.75.
| Product | Average Rank | Average Price | Rating | |
|---|---|---|---|---|
1.9 1 — 10 | £3.93 £3 — £4 | 4.6 (9,353 ratings) | ||
3.8 2 — 9 | £19.78 £16.99 — £23.99 | 4.5 (11,488 ratings) | ||
6.3 2 — 20 | £8.79 £7.58 — £9.99 | 4.4 (112,391 ratings) | ||
6.6 3 — 10 | £13.32 £12.8 — £14.39 | 4.7 (25,822 ratings) | ||
9.1 3 — 22 | £13.21 £12.94 — £13.97 | 4.5 (22,638 ratings) | ||
11.7 4 — 19 | £3.75 | 4.4 (37,985 ratings) | ||
10.2 5 — 22 | £20.12 £19.54 — £22.99 | 4.4 (7,862 ratings) | ||
13.9 10 — 20 | £11.17 £10.99 — £11.49 | 4.4 (3,420 ratings) | ||
15.4 5 — 68 | £12.99 | 4.3 (2,433 ratings) | ||
15.8 4 — 27 | £17.41 £13.45 — £18.49 | 4.4 (13,189 ratings) |
About Amazon UK Best Seller Category Reports
Our Amazon UK Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.
Disclaimer: Data on this page is based on publicly available amazon.co.uk information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon UK or featured brands.
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