Bestselling Sports & Outdoors brands on Amazon UK in March 2025
In March 2025, Amazon UK's bestseller list for the Sports & Outdoors category showcased 319 unique products from 142 different brands. Top brands among the bestsellers included Target (18 products, 5.6% share), K-mart (6 products, 1.9% share), and Speedo (4 products, 1.2% share). The prices of these bestselling products ranged from £1.67 to £179.99, with an average price of £14.53. Most bestsellers were priced in the £2-£20 range.
Products
Brands
Average Price
Top Brands
Key insights into the top-performing brands include Target, featuring 18 unique products, offered bestsellers priced from £3.29 to £62.95, with an average price of £13.10. It held a 5.6% share of the bestseller list and garnered an average rating of 4.5 stars from 32K reviews. With a selection of 6 unique products, K-mart's bestsellers ranged in price from £4.95 to £6.33, averaging £5.50. The brand's share of the bestseller list was 1.9%, with an average rating of 4.4 stars based on 4K reviews. Speedo captured a 1.2% share of the bestseller list with 4 unique products. Its bestsellers had prices ranging from £5.42 to £16.99, with an average of £10.47, and an average rating of 4.5 stars from 22K reviews.
| Brand | Products | Share | Average Rank | Average Price | Rating | Report |
|---|---|---|---|---|---|---|
18 | 5.6% | 44.3 1 — 100 | £13.1 £3.29 — £62.95 | 4.5 (31,910 ratings) | ||
6 | 1.9% | 29.8 3 — 80 | £5.5 £4.95 — £6.33 | 4.4 (3,663 ratings) | ||
SPSpeedo | 4 | 1.3% | 37.2 3 — 99 | £10.47 £5.42 — £16.99 | 4.5 (21,742 ratings) | |
1 | 0.3% | 1.4 1 — 2 | £7.55 £6.65 — £8.32 | 4.4 (107,720 ratings) | ||
6 | 1.9% | 22.5 1 — 88 | £13.53 £10.49 — £19.16 | 4.7 (47,427 ratings) | ||
KEKeplin | 5 | 1.6% | 29.8 3 — 100 | £7.89 £4.12 — £11.42 | 4.4 (17,392 ratings) | |
5 | 1.6% | 8 3 — 15 | £10.7 £9.99 — £10.99 | 4.5 (20,928 ratings) | ||
1 | 0.3% | 9.1 2 — 15 | £3.73 £3.12 — £4.17 | 4.4 (29,614 ratings) | ||
1 | 0.3% | 10.8 5 — 19 | £4.16 | 4.3 (16,194 ratings) | ||
1 | 0.3% | 13.7 6 — 35 | £6.72 £6.66 — £7.99 | 4.2 (12,088 ratings) |
Top Products
Below are the highest-ranked products in this category, based on their performance, pricing, and customer feedback. These top Amazon UK bestsellers represent the most popular choices among shoppers and help brands identify what's working on the digital shelf.
| Product | Average Rank | Average Price | Rating |
|---|---|---|---|
1.4 1 — 2 | £7.55 £6.65 — £8.32 | 4.4 (107,720 ratings) | |
2.6 1 — 8 | £9.95 | 4.6 (2,930 ratings) | |
5.8 3 — 9 | £13.64 £11.65 — £14.16 | 4.4 (9,284 ratings) | |
8.8 3 — 20 | £5.82 | 4.1 (807 ratings) | |
9.1 2 — 15 | £3.73 £3.12 — £4.17 | 4.4 (29,614 ratings) | |
10.8 5 — 19 | £4.16 | 4.3 (16,194 ratings) | |
12.4 3 — 29 | £9.95 | 4.6 (1,684 ratings) | |
12.4 5 — 34 | £5.38 £5.27 — £6.33 | 4.5 (937 ratings) | |
13.7 6 — 35 | £6.72 £6.66 — £7.99 | 4.2 (12,088 ratings) | |
14.4 3 — 41 | £11.1 £10.28 — £11.42 | 4.4 (1,444 ratings) |
About Our Category Reports
Our Amazon UK Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.