Bestselling Sports & Outdoors brands on Amazon UK in May 2025
In May 2025, Amazon UK's bestseller list for the Sports & Outdoors category showcased 291 unique products from 146 different brands. Top brands among the bestsellers included Keplin (4 products, 1.4% share), K-mart (10 products, 3.4% share), and Gritin (2 products, 0.7% share). The prices of these bestselling products ranged from £2.00 to £139.99, with an average price of £14.13. Most bestsellers were priced in the £2-£20 range.
Products
Brands
Average Price
Top Brands
Analyzing the leading brands, we see that Keplin, featuring 4 unique products, offered bestsellers priced from £4.99 to £11.99, with an average price of £6.93. It held a 1.4% share of the bestseller list and garnered an average rating of 4.5 stars from 11K reviews. With a selection of 10 unique products, K-mart's bestsellers ranged in price from £5.38 to £10.47, averaging £7.09. The brand's share of the bestseller list was 3.4%, with an average rating of 4.5 stars based on 8K reviews. Gritin captured a 0.7% share of the bestseller list with 2 unique products. Its bestsellers had prices ranging from £8.32 to £9.99, with an average of £9.66, and an average rating of 4.5 stars from 119K reviews.
| Brand | Products | Share | Average Rank | Average Price | Rating | Report |
|---|---|---|---|---|---|---|
KEKeplin | 4 | 1.4% | 22 1 — 98 | £6.93 £4.99 — £11.99 | 4.5 (11,272 ratings) | |
10 | 3.4% | 40 3 — 97 | £7.09 £5.38 — £10.47 | 4.5 (7,964 ratings) | ||
2 | 0.7% | 7.6 1 — 95 | £9.66 £8.32 — £9.99 | 4.5 (119,463 ratings) | ||
SPSpeedo | 4 | 1.4% | 43.4 3 — 100 | £12.18 £6 — £19.99 | 4.4 (22,665 ratings) | |
BEBestway | 1 | 0.3% | 4.6 1 — 11 | £11.19 £10.49 — £11.84 | 4.2 (18,869 ratings) | |
MIMitre | 3 | 1.0% | 6.9 2 — 32 | £9.84 £7 — £12 | 4.5 (27,988 ratings) | |
1 | 0.3% | 7.7 3 — 12 | £5.32 £4.99 — £5.99 | 4.3 (16,500 ratings) | ||
5 | 1.7% | 32.8 3 — 86 | £22.54 £17.99 — £29.99 | 4.7 (45,542 ratings) | ||
4 | 1.4% | 9.3 3 — 16 | £11.45 £9.99 — £12.99 | 4.5 (18,060 ratings) | ||
2 | 0.7% | 37.5 5 — 99 | £4.02 £3.32 — £4.99 | 4.1 (2,827 ratings) |
Top Products
Below are the leading products in this category, ranked by performance, pricing, and customer feedback. These top Amazon UK bestsellers highlight popular consumer selections and inform brand understanding of successful digital marketplace tactics.
| Product | Average Rank | Average Price | Rating |
|---|---|---|---|
1.6 1 — 4 | £9.99 | 4.4 (108,544 ratings) | |
2.3 1 — 6 | £5.17 £4.99 — £5.99 | 4.5 (7,060 ratings) | |
4.6 1 — 11 | £11.19 £10.49 — £11.84 | 4.2 (18,869 ratings) | |
5.5 3 — 8 | £16.07 £14.15 — £19.99 | 4.4 (9,670 ratings) | |
6.1 2 — 10 | £10.1 £7 — £12 | 4.5 (12,066 ratings) | |
7.7 3 — 12 | £5.32 £4.99 — £5.99 | 4.3 (16,500 ratings) | |
11.8 5 — 25 | £3.32 | 4.2 (2,025 ratings) | |
14.1 3 — 40 | £7.99 | 4.5 (1,971 ratings) | |
11.6 3 — 23 | £17.99 | 4.7 (4,363 ratings) | |
14.9 9 — 22 | £8.99 £8.49 — £9.99 | 4.3 (2,081 ratings) |
About Our Category Reports
Our Amazon UK Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.