Bestselling Sports & Outdoors brands on Amazon UK in April 2025
In April 2025, Amazon UK's bestseller list for the Sports & Outdoors category showcased 312 unique products from 148 different brands. Top brands among the bestsellers included Keplin (4 products, 1.3% share), Target (10 products, 3.2% share), and K-mart (13 products, 4.2% share). The prices of these bestselling products ranged from £1.67 to £169.99, with an average price of £14.96. Most bestsellers were priced in the £2-£20 range.
Products
Brands
Average Price
Top Brands
Key insights into the top-performing brands include Keplin, featuring 4 unique products, offered bestsellers priced from £4.96 to £11.99, with an average price of £6.79. It held a 1.3% share of the bestseller list and garnered an average rating of 4.5 stars from 11K reviews. With a selection of 10 unique products, Target's bestsellers ranged in price from £5.95 to £15.00, averaging £10.43. The brand's share of the bestseller list was 3.2%, with an average rating of 4.6 stars based on 7K reviews. K-mart captured a 4.2% share of the bestseller list with 13 unique products. Its bestsellers had prices ranging from £3.18 to £6.99, with an average of £5.67, and an average rating of 4.3 stars from 11K reviews.
| Brand | Products | Share | Average Rank | Average Price | Rating | Report |
|---|---|---|---|---|---|---|
KEKeplin | 4 | 1.3% | 25.2 1 — 79 | £6.79 £4.96 — £11.99 | 4.5 (10,935 ratings) | |
10 | 3.2% | 37.5 3 — 99 | £10.43 £5.95 — £15 | 4.6 (6,780 ratings) | ||
13 | 4.2% | 35.8 5 — 97 | £5.67 £3.18 — £6.99 | 4.3 (10,916 ratings) | ||
2 | 0.6% | 3 1 — 57 | £7.68 £6.65 — £8.32 | 4.5 (118,986 ratings) | ||
6 | 1.9% | 25 1 — 98 | £18.54 £11.07 — £29.99 | 4.7 (48,142 ratings) | ||
SPSpeedo | 7 | 2.2% | 40 4 — 99 | £10.58 £4.8 — £16.99 | 4.4 (32,907 ratings) | |
1 | 0.3% | 6.3 2 — 13 | £4.16 | 4.3 (16,334 ratings) | ||
2 | 0.6% | 6.7 2 — 13 | £11.24 £9.99 — £12.99 | 4.5 (8,710 ratings) | ||
MIMitre | 2 | 0.6% | 9.5 3 — 71 | £10.15 £8.44 — £14.08 | 4.5 (12,127 ratings) | |
SESeaseven | 1 | 0.3% | 8 3 — 14 | £6.5 £5.82 — £6.66 | 4.5 (1,793 ratings) |
Top Products
Below are the highest-ranked products in this category, based on their performance, pricing, and customer feedback. These top Amazon UK bestsellers represent the most popular choices among shoppers and help brands identify what's working on the digital shelf.
| Product | Average Rank | Average Price | Rating |
|---|---|---|---|
1.2 1 — 2 | £7.69 £6.65 — £8.32 | 4.4 (108,110 ratings) | |
6.3 2 — 13 | £4.16 | 4.3 (16,334 ratings) | |
6.9 3 — 15 | £9.95 | 4.6 (3,175 ratings) | |
7.5 3 — 17 | £9.9 £8.44 — £10 | 4.5 (11,950 ratings) | |
7.5 1 — 19 | £4.97 £4.96 — £4.99 | 4.5 (6,931 ratings) | |
8 3 — 14 | £6.5 £5.82 — £6.66 | 4.5 (1,793 ratings) | |
8.5 2 — 21 | £3.12 | 4.4 (29,728 ratings) | |
6.4 2 — 13 | £11.49 £9.99 — £12.99 | 4.5 (4,413 ratings) | |
11.4 4 — 24 | £14.24 £14.16 — £14.57 | 4.4 (9,644 ratings) | |
14.9 3 — 61 | £9.4 £9.37 — £9.87 | 4.2 (18,745 ratings) |
About Our Category Reports
Our Amazon UK Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.