Bestselling Sports & Outdoors brands on Amazon UK in February 2026
In February 2026, Amazon UK's bestseller list for the Sports & Outdoors category showcased 268 unique products from 129 different brands. Top brands among the bestsellers included Target Darts (17 products, 6.3% share), Nikwax (4 products, 1.5% share), and Super Sparrow (19 products, 7.1% share). The prices of these bestselling products ranged from £1.50 to £149.99, with an average price of £17.07. Most bestsellers were priced in the £2.00-£20.00 range.
Products
Brands
Average Price
Top Brands
Analyzing the leading brands, we see that Target Darts, featuring 17 unique products, offered bestsellers priced from £6.95 to £62.79, with an average price of £12.65. It held a 6.3% share of the bestseller list and garnered an average rating of 4.6 stars from 58K reviews. With a selection of 4 unique products, Nikwax's bestsellers ranged in price from £13.48 to £31.45, averaging £16.34. The brand's share of the bestseller list was 1.5%, with an average rating of 4.6 stars based on 28K reviews. Super Sparrow captured a 7.1% share of the bestseller list with 19 unique products. Its bestsellers had prices ranging from £8.49 to £19.95, with an average of £11.72, and an average rating of 4.6 stars from 610K reviews.
Top Products
The highest-rated product has 5.0 stars, while the lowest has 3.9 stars. In terms of pricing, the most expensive product is £149.99, and the least expensive is £1.50.
Top-ranked products in this category are shown below, based on performance, pricing, and customer feedback. These Amazon UK bestsellers highlight shopper preferences and offer insight into what's succeeding on the digital shelf. The highest average rank is 2.2, and the lowest is 11.6. The highest-rated product has 4.7 stars, while the lowest is 4.3 stars. In terms of pricing, the highest is £18.63, and the lowest is £4.00.
| Product | Average Rank | Average Price | Rating | |
|---|---|---|---|---|
2.6 1 — 7 | £14.07 £13.48 — £17.99 | 4.6 (22,849 ratings) | ||
4 1 — 10 | £9.11 £7.58 — £9.99 | 4.4 (112,797 ratings) | ||
5 1 — 15 | £4 | 4.6 (9,539 ratings) | ||
2.2 1 — 6 | £9.95 | 4.6 (6,993 ratings) | ||
6.7 1 — 25 | £10.72 £10.6 — £10.99 | 4.4 (470 ratings) | ||
6.5 3 — 10 | £4.38 £3.75 — £5 | 4.4 (38,093 ratings) | ||
11.6 2 — 59 | £18.63 £16.99 — £19.99 | 4.5 (13,057 ratings) | ||
10.4 9 — 13 | £17.97 £17.5 — £18.49 | 4.4 (13,562 ratings) | ||
6 4 — 10 | £12.94 £12.42 — £14.39 | 4.7 (26,439 ratings) | ||
10.6 2 — 15 | £13.04 £12.99 — £13.99 | 4.3 (2,531 ratings) |
About Amazon UK Best Seller Category Reports
Our Amazon UK Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.
Disclaimer: Data on this page is based on publicly available amazon.co.uk information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon UK or featured brands.
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