Bestselling Toys & Games brands on Amazon UK in March 2025
In March 2025, Amazon UK's bestseller list for the Toys & Games category showcased 465 unique products from 191 different brands. Top brands among the bestsellers included Lego (45 products, 9.7% share), Crayola (17 products, 3.7% share), and Pokémon (31 products, 6.7% share). The prices of these bestselling products ranged from £0.83 to £349.99, with an average price of £11.64. Most bestsellers were priced in the £1-£40 range.
Products
Brands
Average Price
Top Brands
A closer look at the top brands reveals Lego, featuring 45 unique products, offered bestsellers priced from £6.37 to £283.32, with an average price of £16.83. It held a 9.7% share of the bestseller list and garnered an average rating of 4.8 stars from 154K reviews. With a selection of 17 unique products, Crayola's bestsellers ranged in price from £0.82 to £12.64, averaging £3.09. The brand's share of the bestseller list was 3.7%, with an average rating of 4.6 stars based on 215K reviews. Pokémon captured a 6.7% share of the bestseller list with 31 unique products. Its bestsellers had prices ranging from £4.50 to £142.99, with an average of £19.68, and an average rating of 4.3 stars from 78K reviews.
| Brand | Products | Share | Average Rank | Average Price | Rating | Report |
|---|---|---|---|---|---|---|
45 | 9.7% | 51.2 1 — 100 | £16.83 £6.37 — £283.32 | 4.8 (154,182 ratings) | ||
17 | 3.7% | 43.2 2 — 100 | £3.09 £0.82 — £12.64 | 4.6 (215,009 ratings) | ||
POPokémon | 31 | 6.7% | 38.3 1 — 100 | £19.68 £4.5 — £142.99 | 4.3 (77,853 ratings) | |
7 | 1.5% | 36.4 3 — 100 | £6.59 £4.08 — £16.67 | 4.5 (160,249 ratings) | ||
1 | 0.2% | 1.4 1 — 7 | £2.5 | 4.1 (968 ratings) | ||
5 | 1.1% | 31.3 7 — 79 | £8.21 £2.06 — £18.98 | 4.7 (115,284 ratings) | ||
10 | 2.1% | 32.4 5 — 96 | £4.44 £1.49 — £14.69 | 4.2 (22,773 ratings) | ||
28 | 6.0% | 45.4 3 — 98 | £16.35 £5.82 — £24.99 | 4.0 (8,064 ratings) | ||
4 | 0.9% | 27.5 2 — 97 | £4.12 £3.83 — £4.75 | 4.4 (140,347 ratings) | ||
GAGalt | 6 | 1.3% | 38.5 5 — 100 | £4.18 £2.5 — £8.99 | 4.5 (24,283 ratings) |
Top Products
Below are the highest-ranked products in this category, based on their performance, pricing, and customer feedback. These top Amazon UK bestsellers represent the most popular choices among shoppers and help brands identify what's working on the digital shelf.
| Product | Average Rank | Average Price | Rating |
|---|---|---|---|
1.4 1 — 7 | £2.5 | 4.1 (968 ratings) | |
5.8 2 — 26 | £4.17 | 4.7 (31,303 ratings) | |
6 3 — 17 | £4.44 £4.17 — £5.09 | 4.7 (80,548 ratings) | |
19.2 3 — 62 | £9.99 | 4.8 (1,170 ratings) | |
23.2 5 — 100 | £3.14 £2.5 — £3.33 | 4.7 (1,613 ratings) | |
20 8 — 52 | £4.99 | 4.3 (5,978 ratings) | |
21.2 7 — 40 | £1.61 £1.24 — £1.67 | 4.6 (13,286 ratings) | |
35.4 2 — 98 | £19.59 £19.19 — £21.71 | 4.5 (209 ratings) | |
28.8 2 — 92 | £3.82 £2.07 — £5 | 4.6 (2,443 ratings) | |
22 7 — 42 | £8.8 | 4.8 (1,609 ratings) |
About Our Category Reports
Our Amazon UK Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.