Bestselling Baby brands on Walmart in September 2025
In September 2025, Walmart's bestseller list for the Baby category showcased 285 unique products from 114 different brands. Top brands among the bestsellers included Parent's Choice (25 products, 8.8% share), Enfamil (7 products, 2.5% share), and Similac (9 products, 3.2% share). The prices of these bestselling products ranged from $0.96 to $279.99, with an average price of $21.54. Most bestsellers were priced in the $1-$30 range.
Products
Brands
Average Price
Top Brands
Key insights into the top-performing brands include Parent's Choice, featuring 25 unique products, offered bestsellers priced from $0.92 to $32.64, with an average price of $10.32. It held a 8.8% share of the bestseller list and garnered an average rating of 4.7 stars from 226K reviews. With a selection of 7 unique products, Enfamil's bestsellers ranged in price from $9.92 to $52.00, averaging $26.14. The brand's share of the bestseller list was 2.5%, with an average rating of 4.7 stars based on 71K reviews. Similac captured a 3.2% share of the bestseller list with 9 unique products. Its bestsellers had prices ranging from $9.97 to $127.68, with an average of $56.09, and an average rating of 4.7 stars from 24K reviews.
Top Products
Top-ranked products in this category are shown, based on performance, pricing, and customer feedback. These Walmart bestsellers highlight shopper preferences and offer insight into what's succeeding on the digital shelf. The highest average rank is 7.3, and the lowest is 9.8. The highest-rated product has 4.8 stars, while the lowest is 4.5 stars. In terms of pricing, the highest is $19.47, and the lowest is $1.26.
| Product | Average Rank | Average Price | Rating |
|---|---|---|---|
7.3 3 — 19 | $19.47 | 4.5 (7,228 ratings) | |
9.6 2 — 26 | $12.97 | 4.8 (5,011 ratings) | |
9.8 1 — 24 | $1.26 | 4.7 (37,343 ratings) | |
12.6 2 — 30 | $17.96 | 4.8 (8,893 ratings) | |
13.8 1 — 42 | $29.97 | 4.6 (7,577 ratings) | |
12.5 1 — 22 | $29.97 | 4.6 (5,101 ratings) | |
14.1 1 — 32 | $28.22 | 4.8 (77,483 ratings) | |
14.8 2 — 36 | $28.22 | 4.7 (4,199 ratings) | |
14.6 2 — 32 | $38.97 | 4.7 (5,705 ratings) | |
16.4 1 — 32 | $6.77 | 4.8 (28,972 ratings) |
About Walmart Best Seller Category Reports
Our Walmart Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Walmart digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Walmart digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.
Disclaimer: Data on this page is based on publicly available walmart.com information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Walmart or featured brands.