About the report: In this latest edition of MetricsCart Digital Shelf Insights, we provide an in-depth analysis of Amazon’s air fryer category from October 1 to October 14. This air fryer on Amazon report examines sales trends, consumer preferences, and performance across 10,676 products.
Introduction
The global air fryer market size was valued at $1.22 billion in 2023 and is projected to grow at a CAGR of 7.9% from 2024 to 2030. The driving factors for the market include consumer awareness about health and increasing preference for healthier cooking methods.
According to the International Housewares Association, air fryers, by using less oil, offer a way for consumers to achieve that sought-after crispiness without guilt. This shift is accelerated by escalating obesity rates and associated health concerns, prompting a need for appliances that reduce calorie intake while preserving flavor.
Highlights
- Nuwave leads the Amazon air fryer category with 32 products.
- Chefman and Ninja dominate sales, with 423,150 and 410,900 units sold, respectively.
- Ninja Air Fryer emerges as the best-selling air fryer on Amazon, with 30,000 units sold.
- Brands like Beelicious Pro and Aeitto stand out with average discounts exceeding 50%.
- Nuwave has the highest number of ratings at 1,576,442 and an average rating of 4.47.
Nuwave and Kitchen Elite are the Brands with Most Products on Amazon
Nuwave leads with 32 products, showing its strong presence in this category. The NuWave digital air fryers have pre-set cooking functions, such as air frying, broiling, dehydrating, roasting, baking, searing, warming, rotisserie, reheating, and grilling.
Some of the Nuwave air fryers even include pre-programmed recipes, making cooking even easier. One can make baked eggs, chicken breast, fries, shrimp, pork, sweet potato, vegetables, baked potato, bacon, steak, fish, bagels, etc., on the NuWave air fryer.
Chefman follows with 27 products, while Instant Pro has 22 air fryers listed on Amazon.
Chefman and Ninja are the Top-Selling Air Fryer Brand on Amazon
Chefman and Ninja are the top-performing air fryer brands listed on Amazon in October 2024.
Chefman has been the top-selling air fryer brand on Amazon, with 423,150 units sold. Among them, these are the best-selling Chefman air fryers:
- The “Chefman TurboFry® Touch Air Fryer” leads the pack with 10,000 units sold, making it a favorite among customers.
- This is followed by “CHEFMAN 6 Quart Dual Basket Air Fryer” and “CHEFMAN Multifunctional Digital Air Fryer.” Both air fryers sold 8,000 units in October.
- Another strong contender is the “CHEFMAN Multifunctional Digital Air Fryer+,” which has also sold 8,000 units.
Ninja follows closely with 410,900 units, and Nuwave also has strong sales at 391,400 units.
Ninja Air Fryer and Cosori Aryer are the Best Selling Air Fryers on Amazon
“The Ninja Air Fryer “ leads the monthly sales with 30,000 units sold. This is a multifunctional product that roasts, bakes, air fries, broils, reheats, and dehydrates food. In addition, the 4-in-1 functionality helps in cooking frozen foods, vegetables, and juicy meats.
This is followed by the” COSORI Air Fryer,” which sold 20,000 units. It has advanced 9-in-1 functions, including preset temperature controls for a wide variety of cooking styles.
Both the” BLACK+DECKER 4-Slice Crisp ‘N Bake Air Fry Toaster Oven” and the “Chefman TurboFry® Touch Air Fryer” each sold 10,000 units.
All the listed air fryers offer multiple cooking modes, showcasing the high demand for versatile kitchen appliances that can replace several tools.
Beelicious Pro and Aeitto are the Brands with the Highest Average Discount Rate
Several brands in the air fryer market are offering significant discounts. However, according to our data experts, the distribution of discounts on air fryers shows that most products fall into the lower discount range. Around 7,658 air fryers on Amazon have discounts between 0-10%, while 1,241 products have discounts between 10-20%.
Beelicious Pro leads with an average discount of 53.81%, making it an attractive option for buyers looking for deals. Aeitto follows closely with a 52% discount, while 5 Star Home Warehouse offers an average discount of 51%.
Beelicious, Bwwktop, and Whall each provide discounts of 50%. These high average discounts show a strong effort by these brands to attract customers.
Price Trends of Air Fryers on Amazon
The rise in popularity of air fryers as a healthier cooking option has driven manufacturers to produce more budget-friendly models to capture a wider audience.
The most popular range is $50-100, which has 3,655 air fryers. This range offers an optimal combination of features and price, catering to the needs of most consumers. Buyers expect decent capacity and quality without overspending, making this the most competitive segment.
There are 3104 air fryers under the $0-50 price range, which usually includes entry-level models or compact air fryers designed for single users or small households. The affordability appeals to budget-conscious buyers, making it the second most represented category.
In addition, there are 2132 products between $100-150, and 1,109 models are in the $150-200 range. This range balances affordability and premium features. Products here may include larger capacities, additional presets, and better build quality. It targets households looking for durable and versatile air fryers without venturing into luxury pricing.
Lastly, 676 air fryers cost more than $200 on Amazon in October. Products in these ranges tend to have premium features such as dual baskets, smart controls (Wi-Fi, app integration), stainless steel finishes, and higher wattage. These categories cater to niche buyers who prioritize advanced features and aesthetics over price.
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Now, let us take a look at Amazon’s monthly sales of air fryers compared to their price ranges.
The price range of $50-100 generates the highest monthly sales, with 965,050 units sold, indicating it is the most popular among consumers. Air fryers in this range balance affordability and features, making them attractive to a broad audience.
The $100-150 range is also popular, with 650,150 units sold, suggesting that customers are willing to invest a bit more for added features.
The $150-200 range has 624,000 units sold, showing that some customers prefer mid-range options. Air fryers in this price range cater to consumers who prioritize advanced features and are less sensitive to price.
On the other hand, both the $0-50 and $200+ price ranges have equal sales of 267,700 units each, indicating that there is a market for both budget-friendly and high-end air fryers. Overall, these insights reveal that most customers are looking for affordable to mid-range options when purchasing air fryers.
Nuwave & Instant are the Top Rated Air Fryer Brands
Nuwave has the highest number of ratings among all brands, with 1,576,442 ratings, and maintains an average rating of 4.47.
Instant follows closely with 1,339,253 ratings and an average rating of 4.4. Instant is known for its combination appliances, such as Instant Pots with air fryer functionality, attracting users looking for versatility
Ninja stands out for having the highest average rating (4.59) from 1,094,125 ratings, reflecting customer satisfaction and trust. Ninja products are often associated with durability, advanced features, and innovative designs, catering to quality-conscious buyers. These numbers show that customers are generally satisfied with these brands.
Air Fryers on Amazon with Highest 5-Star Rating
“The Air Fryer 8-in-1 with a 4.2 Qt capacity “ has received 1,346 five-star ratings, showcasing its popularity among users. This product leads the list due to its balanced size, user-friendly features, and versatility.
“The Air Fryer 8-in-1 with a 6.3 Qt capacity” follows with 601 five-star ratings, indicating strong customer approval.
“The Air Fryer French Door Oven” has garnered 382 five-star ratings. This model targets users looking for oven-style air fryers, offering superior capacity and flexibility. Its rating count reflects a more niche market, as larger models are less common for average households.
Finally, the “Beelicous Pro 19QT Digital 8-in-1 Air Fryer Toaster Oven” has 238 five-star ratings, making it a favorite for many buyers with specific needs, such as limited counter space or multifunctionality.
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Conclusion
The air fryer market on Amazon thrives on its ability to cater to diverse consumer needs, ranging from budget-friendly compact models to high-end, feature-packed appliances.
Brands like Nuwave, Chefman, and Ninja lead the way by addressing affordability, versatility, and quality. As the market continues to grow, innovation in design and technology will remain key to capturing consumer attention and loyalty.
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Disclaimer: MetricsCart is the exclusive owner of data used in the Digital Shelf Insights reports. Any kind of third-party usage entails due credit to the source material.
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