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Vivian

Vivian

Senior Content Writer & Strategist

About

Vivian brings a research-driven lens to digital shelf dynamics at MetricsCart, focusing on review sentiment, pricing evolution, and retail media effectiveness for CPG brands. With over four years of experience across SaaS and e-commerce, she specializes in creating B2B content that bridges retail technology with real business outcomes.

Expertise:

Consumer BehaviorCPG Insights

Articles by Vivian

Grey market sellers
  • MAP
  • 7 minute read

Grey Market Sellers: How They Operate, and Why Brands Should Care

Grey market sellers undermine pricing, confuse customers, and erode margins. Learn how they operate and discover actionable ways to control these unauthorized sellers.
Stanley vs Yeti
  • Digital Shelf Insights
  • 9 minute read

Stanley vs. Yeti: Data Insights On Who Won The Cup?

Who’s winning the Stanley vs. Yeti battle? Discover how TikTok trends, Amazon performance, pricing strategies, and sales data reveal which brand dominates in the drinkware market.
Future of Electronics
  • Trends
  • 7 minute read

Future of Electronics in 2026: It Looks Smarter, Greener, And Bigger!

The future of electronics is here: AI, smart homes, hybrid shopping, and sustainability are reshaping consumer buying behavior. Read more to see what’s driving demand.
Best Bubble Gum Brands on Amazon
  • Digital Shelf Insights
  • 6 minute read

Chew On This: Unwrapping The Best Bubble Gum Brands On Amazon

Explore the best bubble gum brands on Amazon, uncovering top performers, emerging trends, and consumer preferences that are shaping the chewing gum category.
Ecommerce analytics
  • Digital Shelf Analytics
  • 9 minute read

Understanding E-Commerce Analytics: A Complete Guide for Brands

Learn what e-commerce analytics is and how it helps optimize pricing, improve customer engagement, and drive growth with real-time data and actionable insights.
Key Online Consumer Statistics In 2025
  • E-Commerce
  • 6 minute read

50 Key Online Consumer Statistics In 2026: Numbers You Can’t Miss!

Don't miss these 50 Key Online Consumer Statistics in 2025! See what’s driving US online shoppers, from social commerce to AI, and stay ahead before your competitors do.
Keys to a Winning E-commerce Strategy
  • E-Commerce
  • 7 minute read

The Profit Formula: Keys To A Winning E-Commerce Strategy

Top brands don’t wait; they optimize, adapt, and dominate. Learn the keys to a winning e-commerce strategy to boost sales, outsmart competitors, and scale fast.
Price Intelligence
  • Pricing Strategy
  • 8 minute read

Price Intelligence 101: A No-Nonsense Guide

Price Intelligence can make or break your business. In this complete guide, we break down how it works and how to use it to stay profitable and competitive!
Social Commerce Trends
  • Trends
  • 8 minute read

Social Commerce Trends 2026: What’s Hot? What’s Next?

The shift is happening fast; social commerce trends are turning social media feeds into direct sales channels. Adapt now or risk falling behind the competition.