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Vivian

Vivian

Senior Content Writer & Strategist

About

Vivian brings a research-driven lens to digital shelf dynamics at MetricsCart, focusing on review sentiment, pricing evolution, and retail media effectiveness for CPG brands. With over four years of experience across SaaS and e-commerce, she specializes in creating B2B content that bridges retail technology with real business outcomes.

Expertise:

Consumer BehaviorCPG Insights

Articles by Vivian

Olipop vs Poppi
  • Digital Shelf Insights
  • 8 minute read

Olipop vs. Poppi: Data Insights Into A Fizzy Face-Off

Olipop vs Poppi: With PepsiCo’s acquisition of Poppi, the stakes are higher than ever. Learn how their marketing and sales strategies impact the prebiotic soda scene.
Key Online Consumer Statistics In 2025
  • E-Commerce
  • 6 minute read

50 Key Online Consumer Statistics In 2026: Numbers You Can’t Miss!

Don't miss these 50 Key Online Consumer Statistics in 2025! See what’s driving US online shoppers, from social commerce to AI, and stay ahead before your competitors do.
Keys to a Winning E-commerce Strategy
  • E-Commerce
  • 7 minute read

The Profit Formula: Keys To A Winning E-Commerce Strategy

Top brands don’t wait; they optimize, adapt, and dominate. Learn the keys to a winning e-commerce strategy to boost sales, outsmart competitors, and scale fast.
Price Intelligence
  • Pricing Strategy
  • 8 minute read

Price Intelligence 101: A No-Nonsense Guide

Price Intelligence can make or break your business. In this complete guide, we break down how it works and how to use it to stay profitable and competitive!
Social Commerce Trends
  • Trends
  • 8 minute read

Social Commerce Trends 2026: What’s Hot? What’s Next?

The shift is happening fast; social commerce trends are turning social media feeds into direct sales channels. Adapt now or risk falling behind the competition.
Consumer Behavior with Retail Media Networks
  • E-Commerce
  • 8 minute read

Reshaping Consumer Behavior with Retail Media Networks: What Brands Must Know

Reshaping consumer behavior with retail media networks lets your brand control what shoppers see, trust, and buy. Learn how to use it to dominate the digital shelf.
Turn Customer Reviews Into Sales
  • Ratings & Reviews
  • 8 minute read

How To Turn Customer Reviews Into Sales: A Complete Guide

Customer reviews aren’t just feedback; they’re sales boosters! Learn how to turn customer reviews into sales and maximize your revenue with these expert tips.
Krusteaz Growth Strategy
  • Digital Shelf Insights
  • 6 minute read

From Pancakes to Profits: Krusteaz Growth Strategy on Walmart

Discover Krusteaz Growth Strategy: How the brand is making its way to the top of Walmart’s digital shelf with clever pricing, customer engagement, and winning products.
Importance of emotion detection in customer feedback
  • Ratings & Reviews
  • 7 minute read

Why Emotion Detection in Customer Feedback Will Change Your Business Forever

Emotion detection in customer feedback goes beyond simple sentiment analysis, uncovering emotions like joy, frustration, and excitement. Learn how it helps brands identify pain points, improve products, and tailor ads for brand success.