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Vivian

Vivian

Senior Content Writer & Strategist

About

Vivian brings a research-driven lens to digital shelf dynamics at MetricsCart, focusing on review sentiment, pricing evolution, and retail media effectiveness for CPG brands. With over four years of experience across SaaS and e-commerce, she specializes in creating B2B content that bridges retail technology with real business outcomes.

Expertise:

Consumer BehaviorCPG Insights

Articles by Vivian

protein snacks on walmart, a report on the top brands, price trends and customer review patterns
  • Digital Shelf Insights
  • 8 minute read

Who Owns the Protein-Snack Shelf on Walmart? Brands, Prices, and Customer Reviews

MetricsCart data on 46,490 Walmart protein snacks reveals assortment leaders, pricing gaps, review concentration, and what makes challenger brands win in this category.
Data-driven insights into the baby formula category on target, pricing, assortment, and customer reviews
  • Digital Shelf Insights
  • 11 minute read

Inside the Baby Formula Category on Target: A Data-Driven Look at Pricing, Assortment, and Customer Reviews

MetricsCart data findings reveal the baby formula category pricing architecture, brand-level assortment, sponsored listings, and challenger strategies on Target.
Wearables and Smart Tech category
  • Digital Shelf Insights
  • 12 minute read

Wearables and Smart Tech Category on Walmart: A Data-Driven Look at Pricing, Assortment, and Customer Reviews

Inside the Wearables and Smart Tech category on Walmart: how 678 SKUs, 197 brands, and 1M reviews shape pricing, assortment, and engagement patterns.
Brand protection post AI
  • E-Commerce
  • 13 minute read

Brand Protection Post AI: How to Safeguard Your Brand in the Age of AI Search, LLMs, and Agentic Commerce

Learn the new rules of brand protection post-AI. See how AI review manipulation, unauthorized sellers, & agentic commerce impact your P&L and brand reputation.
Carrefour’s Marketing Strategy explained and how it competes on price, private labels and AI
  • Retail
  • 16 minute read

Inside Carrefour’s Marketing Strategy: How Europe’s Largest Grocer Competes on Price, Private Labels, and AI

Carrefour's marketing strategy explained: the 2030 store expansion plan, pricing offensive, private label engine, AI commerce, and what CPG brands need to know.
Graco baby products
  • Digital Shelf Insights
  • 10 minute read

Is Graco a Good Brand? A Data-Driven Look at Graco Baby Products’ Amazon Performance

MetricsCart data findings reveal Graco baby products' pricing architecture, discount discipline, reviews, and the brand's only material-level perception gap.
Aldi marketing strategy
  • Retail
  • 14 minute read

Aldi Marketing Strategy Unpacked: What a Discount Grocer Teaches About Brand Growth

How does Aldi marketing strategy fuel its rise as America's fastest-growing grocer? We break down pricing, US expansion, consumer trends, and e-commerce growth.
MAP monitoring in Canada
  • MAP
  • 13 minute read

MAP Monitoring in Canada: A Complete Guide for Brands

Your complete guide to MAP pricing in Canada. Covers the legalities, MAP policy formulation and enforcement best practices for e-commerce brands in Canada.
Medicube marketing strategy
  • Digital Shelf Insights
  • 11 minute read

What’s Medicube’s Marketing Strategy: A Data-Driven Look at the K-Beauty Brand

Into Medicube's marketing strategy: MetricsCart data findings reveal pricing gaps, top sellers, discounts, top review themes, and customer sentiment split.