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Vivian

Vivian

Senior Content Writer & Strategist

About

Vivian brings a research-driven lens to digital shelf dynamics at MetricsCart, focusing on review sentiment, pricing evolution, and retail media effectiveness for CPG brands. With over four years of experience across SaaS and e-commerce, she specializes in creating B2B content that bridges retail technology with real business outcomes.

Expertise:

Consumer BehaviorCPG Insights

Articles by Vivian

Switch MAP enforcement tool
  • MAP
  • 9 minute read

4 Critical Signs To Switch Your MAP Enforcement Tool ASAP!

Stop missing MAP violations! Learn how to recognize when it’s time to switch your MAP enforcement tool and why upgrading is essential to maintaining brand value and pricing consistency.
Top 5 Profitero+ Alternatives
  • Digital Shelf Analytics
  • 6 minute read

Top 5 Profitero+ Alternatives for Digital Shelf Analytics in 2026

Evaluating Profitero for digital shelf analytics? This guide breaks down the Top 5 Profitero+ Alternatives, comparing where each platform fits and why brands are switching for faster action, deeper control, and broader marketplace coverage.
Measure brand awareness
  • E-Commerce
  • 10 minute read

How to Measure Brand Awareness: 10 Metrics You Must Know

Struggling to measure brand awareness beyond impressions? Discover the 10 key metrics top brands use to track real consumer recognition, conversations, and growth signals.
Best customer insight tools
  • E-Commerce
  • 8 minute read

5 Best Customer Insight Tools Smart Brands Swear By

Explore the 5 best customer insight tools helping brands spot trends, fix friction, and act on customer voice before it’s too late.
MAP pricing guide
  • MAP
  • 23 minute read

A Complete MAP Pricing Guide: Everything Brands Need To Know

Marketplaces move fast. Your pricing should too. This powerful MAP pricing guide explains how brands stay protected with real-time monitoring and enforcement.
Beauty Bestsellers on Walmart
  • Digital Shelf Insights
  • 11 minute read

Beauty & The Bestsellers: Walmart’s Beauty Shelf Insider

What sells on Walmart isn’t guesswork. Beauty bestsellers on Walmart reveal the signals shaping consumer demand in the category today. Read to know more!
E-Commerce Review Analytics Guide
  • Ratings & Reviews
  • 15 minute read

A Complete E-Commerce Review Analytics Guide: What Brands Need to Know

Don’t fall behind! This e-commerce review analytics guide reveals how top brands turn reviews and UGC into real growth. Learn how to unlock consumer insights!
Common MAP Monitoring Myths
  • MAP
  • 9 minute read

Debunking 5 Common MAP Monitoring Myths with Michael Murphy

Don’t let common MAP monitoring myths quietly drain your margins. Learn the truth behind MAP compliance and protect your brand before violations spiral out of control.
DSA to Reduce Returns and Complaints
  • Digital Shelf Analytics
  • 7 minute read

How Smart Brands Use Digital Shelf Analytics to Reduce Returns and Complaints

E-commerce returns are preventable! Learn how smart brands use DSA to reduce returns and complaints by spotting content gaps, pricing errors, and review risks before they impact your bottom line.