About the Report: This report provides an in-depth analysis of Amazon’s cereal category for August, examining sales trends, consumer preferences, and performance across 75 brands and 244 products.
Introduction
Based on Statista’s cereal market analysis, the industry is projected to grow from $22.53 billion in 2024 to $28.6 billion by 2029, reflecting an annual growth rate of 2.39%. This is driven by increasing consumer demand for convenient breakfast choices, including high-protein and whole-grain cereals that cater to health-conscious individuals.
As brands innovate to meet these demands, Amazon’s cereal category continues to evolve, ensuring its place in American households.
Highlights
- The top brands in the Amazon cereal category include 365 by Whole Foods, Cascadian Farm, and Cheerios.
- The average price of cereal products is $6.88
- Magic Spoon cereal is the most expensive cereal product on Amazon.
- Amazon cereal category has 23M reviews and an average rating of 4.56.
- 365 by Whole Foods is the top-reviewed cereal brand.
Best-Seller Brands of Amazon Cereal Category
365 by Whole Foods Market and Cascadian Farm are the top-selling cereal brands on Amazon, with more than 500 products.
Both brands emphasize organic and natural ingredients. Cascadian Farm, for example, is known for its commitment to organic farming, appealing to consumers seeking healthier options free from pesticides and artificial additives. This focus aligns with the growing trend towards clean eating and sustainability.
Similarly, 365 cereals often feature whole grains, high fiber content, and lower sugar levels, catering to health-conscious individuals. As consumers increasingly prioritize nutritional benefits in their breakfast choices, these attributes make these brands more appealing.
This is followed by Cheerios with 476 products.
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Best-Seller Products of Amazon Cereal Category
Honey Nut Cheerios is one of the top-selling cereals in the US, with 129.3 million boxes sold annually, which is approximately $421.7 million in sales.
On Amazon, Honey Nut Cheerios Cereal, Limited Edition Happy Heart Shapes, has become the best-selling cereal product.
The Happy Heart Shapes edition is marketed as heart-healthy, appealing to consumers looking for breakfast options that support heart health. Honey Nut Cheerios contain whole-grain oats, which are known to help lower cholesterol levels when consumed as part of a balanced diet.
The inclusion of whole grains in the cereal not only enhances its nutritional profile but also aligns with the growing consumer preference for foods that are perceived as healthier.
Happy Belly Instant Oatmeal and the Original Cinnamon Toast Crunch Breakfast Cereal are the second and third best-selling cereal products on Amazon, respectively.
Top Cereal Sub-Category on Amazon
The breakfast cereal category on Amazon is divided into the following sub-categories:
- Cold cereal
- Granola
- Oatmeal
- Grits
- Porridge
- Museli
Cold cereal is the most popular sub-category, with 5992 products and a 4.6 average rating. Based on MetricsCart cereal market analysis, the number of cold cereals sold on Amazon daily rose from 195 at the beginning of August to 205 towards the end of the month. During mid-August, Amazon sold 206 cold cereals daily.
After cold cereal, granola is next, with 532 products and a 4.5 average rating.
Price Trends Under Amazon Cereal Category in August
More than 60% of households in the US consider breakfast cereals an essential part of their grocery shopping. The average price of cereal on Amazon in August was $6.88.
Average Price Trends of Cereal Products in August
MetricsCart has analyzed how the average price of cereals has changed throughout August. The findings based on the analysis are given below:
On August 1, the average price of cereal products on Amazon was $6.72, which rose to $6.90 in 5 days. Until mid-August, the price variations of cereal products were minimal, ranging from $6.67 to $6.99.
The average price of cereals crossed $7 on August 20th, when it was $7.11. Towards the end of August, it came down to $6.91.
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Most Expensive Cereal Products on Amazon
Magic Spoon is the most expensive cereal brand on Amazon, with an average price of $43.99. Other expensive cereal brands include Bob’s Red Mill and Kellogs, with average prices of $40.94 and $34.86, respectively.
Now, let’s look at the most expensive cereal products on Amazon:
Magic Spoon cereal, marketed as a keto-friendly and low-carb option, is expensive on Amazon, priced at $44.
Magic Spoon uses allulose and monk fruit as sweeteners. These sweeteners provide sweetness without raising blood glucose levels, making them appealing to those on low-carb diets. However, these sweeteners are more costly than traditional sugars.
Moreover, each serving of Magic Spoon contains around 13-14 grams of protein and is gluten-free, grain-free, and soy-free. The emphasis on high protein and low sugar aligns with health trends but also contributes to higher production costs compared to conventional cereals.
Magic Spoon targets health-conscious individuals, including those following keto or low-carb diets. They are often willing to pay a premium for products that meet their dietary needs.
Bob’s Red Mill Old Country Style Muesli Cereal is the second most expensive cereal on Amazon, at $41. They are often gluten-free and made without artificial additives, catering to specific dietary needs.
Review Analysis of Amazon Cereal Category
The cereal category has 23 million reviews and 4.56 ratings, indicating its popularity among consumers. The most reviewed cereal brands on Amazon are Cheerios, with more than 3.5 million reviews, followed by 365 by Whole Foods, with around 2.4 million reviews, and General Mills, with 1.2 million reviews.
The initial review count for cereal products on Amazon is 804K, and the final review count is 836K.
The review count for cereals remained stable at 806K until August 9. However, on August 9, there was a sudden 5% increase, pushing the review count to 846 K. Following the rise, the review count continued to increase, reaching 863K between August 10 and August 15.
However, a slight decline was observed by August 15, with the review count dropping to 859K. The most significant change occurred between August 16 and August 19, when the review count dropped to 829K.
After August 19, there was a slight recovery, with reviews rising to 836K.
Conclusion
Amazon’s cereal category report highlights how pricing and customer reviews can impact a brand’s performance and its potential to become a best-seller.
MetricsCart can generate similar detailed reports tailored to specific needs, offering comprehensive data on sales rank data, customer reviews, and pricing trends. This helps brands optimize their strategies to enhance visibility and drive sales.
Disclaimer: MetricsCart is the exclusive owner of data used in the Digital Shelf Insights reports. Any kind of third-party usage entails due credit to the source material.
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