Average number of items that a retailer has within a category, brand or segment.
Brand Development Index (BDI)
The index shows the level of brand’s performance within a specific market.
Average number of items that a retailer has within a category, brand or segment.
The index shows the level of brand’s performance within a specific market.
Measures the total revenue generated from products sold at retail, calculated by multiplying the number of
Average number of items that a retailer has within a category, brand or segment.