Average Items Carried (AIC)

Average Items Carried (AIC)

Average number of items that a retailer has within a category, brand or segment.

Related Terms

Brand Identity

Includes the visual elements of a brand such as the logo, design, color that helps the

Club

Also called a warehouse club, it is a membership-based retail outlet offering a wide selection of

Incremental Revenue

Represents the additional profit generated by a business as a result of increased sales volume. It