Average Items Carried (AIC)

Average Items Carried (AIC)

Average number of items that a retailer has within a category, brand or segment.

Related Terms

Field Marketing Representative

A professional responsible for actively promoting and increasing brand awareness by engaging in direct, face-to-face interactions

Basket Size

The amount that a customer spends in a retail store in single transaction.

Brand Affinity

It is the level of positive association and emotional connection that consumers have with a particular