Average Items Carried (AIC)

Average Items Carried (AIC)

Average number of items that a retailer has within a category, brand or segment.

Related Terms

Brand Identity

Includes the visual elements of a brand such as the logo, design, color that helps the

Assortment

The variety of products that a retailer offers for sale to meet the diverse preferences and

Grocery

A retail establishment primarily focused on selling a broad assortment of food products, encompassing items such