Average number of items that a retailer has within a category, brand or segment.
Brand positioning
Refers to the unique offering or key differentiations of the brand’s products for its customers.
Average number of items that a retailer has within a category, brand or segment.
Refers to the unique offering or key differentiations of the brand’s products for its customers.
The person is responsible for overseeing a specific category of products of a brand. They develop
A pricing strategy where products are priced at a premium to signal superior quality and status,