Average number of items that a retailer has within a category, brand or segment.
Base Price
Also referred to as non-promoted price, it is the average price of an item across all
Average number of items that a retailer has within a category, brand or segment.
Also referred to as non-promoted price, it is the average price of an item across all
Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.
Refers to the expenses incurred by a business for storing inventory over a certain period. This