Average Items Carried (AIC)

Average Items Carried (AIC)

Average number of items that a retailer has within a category, brand or segment.

Related Terms

Yield Management

A pricing strategy used to maximize revenue by varying prices based on demand and inventory levels.

Merchandising

It includes the comprehensive strategies and practices retailers employ to promote and sell products to customers

Cross Merchandising

Also known as secondary product placement, it is a retail strategy that places complementary products together