Average Items Carried (AIC)

Average Items Carried (AIC)

Average number of items that a retailer has within a category, brand or segment.

Related Terms

Product Variants

A specific version of a ‘master’ product that is differentiated by one or more attributes, such

Market Share

Represents the portion of an industry’s total sales that is accounted for by a specific company

Gross Margin

The difference between the revenue generated from sales and the cost of goods sold, expressed as