Average Items Carried (AIC)

Average Items Carried (AIC)

Average number of items that a retailer has within a category, brand or segment.

Related Terms

Field Marketing Representative

A professional responsible for actively promoting and increasing brand awareness by engaging in direct, face-to-face interactions

Forecast Accuracy

Forecast accuracy refers to the degree to which a forecast aligns with actual sales data, indicating

Convenience

A small-format retail outlet that offers a limited selection of basic and immediate consumption items, such