Average number of items that a retailer has within a category, brand or segment.
Advertising Allowance
Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that
Average number of items that a retailer has within a category, brand or segment.
Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that
A small-format retail outlet that offers a limited selection of basic and immediate consumption items, such
The index shows the level of brand’s performance for a category within a specific market.