Average Items Carried (AIC)

Average Items Carried (AIC)

Average number of items that a retailer has within a category, brand or segment.

Related Terms

Brand Refresh

When a brand improvises its existing image and communications while maintaining its core identity.

Brand Affinity

It is the level of positive association and emotional connection that consumers have with a particular

Incremental Revenue

Represents the additional profit generated by a business as a result of increased sales volume. It