Average number of items that a retailer has within a category, brand or segment.
Generic Brand
A consumer product without a widely recognized name or logo, often lacking extensive advertising compared to
Average number of items that a retailer has within a category, brand or segment.
A consumer product without a widely recognized name or logo, often lacking extensive advertising compared to
Refers to the unique offering or key differentiations of the brand’s products for its customers.
Also called facing, zoning or fronting, a retail merchandizing concept where all products of the same