Average number of items that a retailer has within a category, brand or segment.
Brand Assessment
Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.
Average number of items that a retailer has within a category, brand or segment.
Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.
Refers to the physical volume of product sold at retail, standardized into a common unit relevant
A strategy where a company sets an initial high price for a product and later reduces