Average number of items that a retailer has within a category, brand or segment.
Brand Affinity
It is the level of positive association and emotional connection that consumers have with a particular
Average number of items that a retailer has within a category, brand or segment.
It is the level of positive association and emotional connection that consumers have with a particular
Refers to the additional units of a product sold to retailers or consumers directly attributed to
Represents the portion of an industry’s total sales that is accounted for by a specific company