Average Items Carried (AIC)

Average Items Carried (AIC)

Average number of items that a retailer has within a category, brand or segment.

Related Terms

Horizontal Merchandizing

A retail display technique where products are arranged in a left-to-right manner along a horizontal plane.

Generic Brand

A consumer product without a widely recognized name or logo, often lacking extensive advertising compared to

Product Variants

A specific version of a ‘master’ product that is differentiated by one or more attributes, such