Average number of items that a retailer has within a category, brand or segment.
Brand Identity
Includes the visual elements of a brand such as the logo, design, color that helps the
Average number of items that a retailer has within a category, brand or segment.
Includes the visual elements of a brand such as the logo, design, color that helps the
Consumers who consistently spend significantly more than average within a specific product category, making them a
A pricing strategy where products are priced at a premium to signal superior quality and status,