Average number of items that a retailer has within a category, brand or segment.
Brand Loyalty
Refers to a consumer’s consistent preference for purchasing the same brand over competing ones, driven by
Average number of items that a retailer has within a category, brand or segment.
Refers to a consumer’s consistent preference for purchasing the same brand over competing ones, driven by
Also called facing, zoning or fronting, a retail merchandizing concept where all products of the same
A retail display technique where products are arranged in a left-to-right manner along a horizontal plane.