Average Items Carried (AIC)

Average Items Carried (AIC)

Average number of items that a retailer has within a category, brand or segment.

Related Terms

Lifestage

Refers to one of the distinct phases within a retail business’s lifecycle, encompassing its birth, growth,

Cross Merchandising

Also known as secondary product placement, it is a retail strategy that places complementary products together

Loyalty program

A initiative by a company to incentivize repeat purchases and customer loyalty by offering rewards, discounts,