Average number of items that a retailer has within a category, brand or segment.
Brand Refresh
When a brand improvises its existing image and communications while maintaining its core identity.
Average number of items that a retailer has within a category, brand or segment.
When a brand improvises its existing image and communications while maintaining its core identity.
It is the level of positive association and emotional connection that consumers have with a particular
Represents the additional profit generated by a business as a result of increased sales volume. It
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