Baseline Sales

Baseline Sales

Amount of organic sales for a product in a marketplace without any marketing effort.

Related Terms

Velocity Analysis

A method of analyzing sales data to identify products with high sales velocity. Velocity analysis helps

Mass Merchandizer

Also refered to as mass market retailer, it is a retail business that sells a wide

Purchase Frequency (PF)

Refers to the rate at which customers make purchases within a specific timeframe. It offers businesses