Average Items Selling (AIS)

Average Items Selling (AIS)

Average number of items that a retailer sells within a category, brand or segment.

Related Terms

Forward Buying

Refers to the purchase of goods in quantities greater than immediately needed, with the intent to

Basket Size

The amount that a customer spends in a retail store in single transaction.

Heavy Buyers

Consumers who consistently spend significantly more than average within a specific product category, making them a