Average number of items that a retailer sells within a category, brand or segment.
Dollar Sales
Measures the total revenue generated from products sold at retail, calculated by multiplying the number of
Average number of items that a retailer sells within a category, brand or segment.
Measures the total revenue generated from products sold at retail, calculated by multiplying the number of
It includes the comprehensive strategies and practices retailers employ to promote and sell products to customers
Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that