Average Items Selling (AIS)

Average Items Selling (AIS)

Average number of items that a retailer sells within a category, brand or segment.

Related Terms

Loyalty program

A initiative by a company to incentivize repeat purchases and customer loyalty by offering rewards, discounts,

Markdown Pricing

A pricing strategy where retailers lower the prices of products to boost sales and manage inventory

Brand Affinity

It is the level of positive association and emotional connection that consumers have with a particular