Average Items Selling (AIS)

Average Items Selling (AIS)

Average number of items that a retailer sells within a category, brand or segment.

Related Terms

Product Variants

A specific version of a ‘master’ product that is differentiated by one or more attributes, such

Loyalty program

A initiative by a company to incentivize repeat purchases and customer loyalty by offering rewards, discounts,

High-Low Pricing

A strategy where a company sets an initial high price for a product and later reduces