Glossary /
Average Items Selling (AIS)

Average Items Selling (AIS)

Average number of items that a retailer sells within a category, brand or segment.

Related Terms

Generic Brand

A consumer product without a widely recognized name or logo, often lacking extensive advertising compared to

Horizontal Merchandizing

A retail display technique where products are arranged in a left-to-right manner along a horizontal plane.


A logistical technique involving the assembly and packaging of various related items together as a single