Average number of items that a retailer sells within a category, brand or segment.
Dollar Sales
Measures the total revenue generated from products sold at retail, calculated by multiplying the number of
Average number of items that a retailer sells within a category, brand or segment.
Measures the total revenue generated from products sold at retail, calculated by multiplying the number of
Also referred to as Fast Moving Consumer Goods (FMCG), these products are sold quickly at relatively
A visual representation of products groups and segments, and the specific questions a shopper is asking