Average number of items that a retailer sells within a category, brand or segment.
Hyper Market
A large retail store that integrates both a department store and a grocery supermarket within a
Average number of items that a retailer sells within a category, brand or segment.
A large retail store that integrates both a department store and a grocery supermarket within a
Average number of items that a retailer sells within a category, brand or segment.
Refers to a consumer’s consistent preference for purchasing the same brand over competing ones, driven by