Average Items Selling (AIS)

Average Items Selling (AIS)

Average number of items that a retailer sells within a category, brand or segment.

Related Terms

Dollar Sales

Measures the total revenue generated from products sold at retail, calculated by multiplying the number of

Merchandising

It includes the comprehensive strategies and practices retailers employ to promote and sell products to customers

Advertising Allowance

Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that