Average Price

Average Price

Weighted average of actual price and promoted price for an item.

It does not take into account the package size of the product.

Related Terms

Product Variants

A specific version of a ‘master’ product that is differentiated by one or more attributes, such

Brand Refresh

When a brand improvises its existing image and communications while maintaining its core identity.

Lifestage

Refers to one of the distinct phases within a retail business’s lifecycle, encompassing its birth, growth,