Weighted average of actual price and promoted price for an item.
It does not take into account the package size of the product.
Involves grouping products into suitable categories and managing category performance. This involves inputs from both brand
Refers to the degree to which a promotional marketing campaign successfully achieves its intended objectives, such
The difference between the revenue generated from sales and the cost of goods sold, expressed as
A monthly catch-up on brand and category breakdowns. 1k+ subscribers and counting.
