Weighted average of actual price and promoted price for an item.
It does not take into account the package size of the product.
Average Items Selling (AIS)
Average number of items that a retailer sells within a category, brand or segment.
Weighted average of actual price and promoted price for an item.
It does not take into account the package size of the product.
Average number of items that a retailer sells within a category, brand or segment.
Amount of organic sales for a product in a marketplace without any marketing effort.
A small-format retail outlet that offers a limited selection of basic and immediate consumption items, such