Weighted average of actual price and promoted price for an item.
It does not take into account the package size of the product.
Weighted average of actual price and promoted price for an item.
It does not take into account the package size of the product.
A specific version of a ‘master’ product that is differentiated by one or more attributes, such
When a brand improvises its existing image and communications while maintaining its core identity.
Refers to one of the distinct phases within a retail business’s lifecycle, encompassing its birth, growth,