Average Price

Average Price

Weighted average of actual price and promoted price for an item.

It does not take into account the package size of the product.

Related Terms

Base Price

Also referred to as non-promoted price, it is the average price of an item across all

Coupon

A document or digital code that grants the holder a discount or rebate on a purchase.

Incremental Sales

Refers to the additional units of a product sold to retailers or consumers directly attributed to