Average Price

Average Price

Weighted average of actual price and promoted price for an item.

It does not take into account the package size of the product.

Related Terms

Brand Assessment

Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.

Frequent Buyer Program

A customer loyalty scheme designed to incentivize repeat purchases by offering rewards based on the accumulation

Product Attributes

A descriptive facet of a product that helps to specify, classify, and differentiate it within a