Weighted average of actual price and promoted price for an item.
It does not take into account the package size of the product.
Brand Affinity
It is the level of positive association and emotional connection that consumers have with a particular
Weighted average of actual price and promoted price for an item.
It does not take into account the package size of the product.
It is the level of positive association and emotional connection that consumers have with a particular
Also known as secondary product placement, it is a retail strategy that places complementary products together
A pricing strategy used to maximize revenue by varying prices based on demand and inventory levels.