Weighted average of actual price and promoted price for an item.
It does not take into account the package size of the product.
Average Items Selling (AIS)
Average number of items that a retailer sells within a category, brand or segment.
Weighted average of actual price and promoted price for an item.
It does not take into account the package size of the product.
Average number of items that a retailer sells within a category, brand or segment.
Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that
Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and
4.7 rating
4.7 rating
4.7 rating
A monthly catch-up on brand and category breakdowns. 1K+ subscribers and counting.
