Glossary /
Average Price

Average Price

Weighted average of actual price and promoted price for an item.

It does not take into account the package size of the product.

Related Terms

Basket Size

The amount that a customer spends in a retail store in single transaction.

Product Variants

A specific version of a ‘master’ product that is differentiated by one or more attributes, such

Brand positioning

Refers to the unique offering or key differentiations of the brand’s products for its customers.