Glossary /
Brand positioning

Brand positioning

Refers to the unique offering or key differentiations of the brand’s products for its customers.

Related Terms

Cross Merchandising

Also known as secondary product placement, it is a retail strategy that places complementary products together

Forecast Accuracy

Forecast accuracy refers to the degree to which a forecast aligns with actual sales data, indicating

Velocity Analysis

A method of analyzing sales data to identify products with high sales velocity. Velocity analysis helps