Brand positioning

Brand positioning

Refers to the unique offering or key differentiations of the brand’s products for its customers.

Related Terms

Gross Margin

The difference between the revenue generated from sales and the cost of goods sold, expressed as

Brand Assessment

Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.

Yield Management

A pricing strategy used to maximize revenue by varying prices based on demand and inventory levels.