Brand positioning

Brand positioning

Refers to the unique offering or key differentiations of the brand’s products for its customers.

Related Terms

Brand Identity

Includes the visual elements of a brand such as the logo, design, color that helps the

Incremental Sales

Refers to the additional units of a product sold to retailers or consumers directly attributed to

Grocery

A retail establishment primarily focused on selling a broad assortment of food products, encompassing items such