Blocking

Blocking

Also called facing, zoning or fronting, a retail merchandizing concept where all products of the same brand are grouped together on the physical shelf.

Related Terms

Market Share

Represents the portion of an industry’s total sales that is accounted for by a specific company

CPG manufacturing

In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.

Heavy Buyers

Consumers who consistently spend significantly more than average within a specific product category, making them a