A retail display technique where products are arranged in a straight line from top to bottom, maximizing visibility and accessibility for customers.
Vertical merchandising capitalizes on customers’ natural tendency to scan vertically, allowing for easier browsing of the entire product range without the need for movement. This approach enables retailers to showcase best-selling items prominently, facilitate cross-merchandising opportunities, and create visually appealing display combinations based on factors such as price, weight, or color.
