Brand Loyalty

Brand Loyalty

Refers to a consumer’s consistent preference for purchasing the same brand over competing ones, driven by positive perceptions and past experiences with the brand.

It is a key indicator of a brand’s strength and customer satisfaction.

Related Terms

Market Basket Analysis

A data mining tool used to identify patterns of items frequently purchased together by analyzing transaction

Loyalty program

A initiative by a company to incentivize repeat purchases and customer loyalty by offering rewards, discounts,

Bulk Stacking

Optimal way to story inventory in a vertical manner when there is large quantities or excess