Brand Loyalty

Brand Loyalty

Refers to a consumer’s consistent preference for purchasing the same brand over competing ones, driven by positive perceptions and past experiences with the brand.

It is a key indicator of a brand’s strength and customer satisfaction.

Related Terms

Brand Loyalty

Refers to a consumer’s consistent preference for purchasing the same brand over competing ones, driven by

Incremental Revenue

Represents the additional profit generated by a business as a result of increased sales volume. It