Brand Loyalty

Brand Loyalty

Refers to a consumer’s consistent preference for purchasing the same brand over competing ones, driven by positive perceptions and past experiences with the brand.

It is a key indicator of a brand’s strength and customer satisfaction.

Related Terms

Markdown Pricing

A pricing strategy where retailers lower the prices of products to boost sales and manage inventory

Incremental Sales

Refers to the additional units of a product sold to retailers or consumers directly attributed to

Generic Brand

A consumer product without a widely recognized name or logo, often lacking extensive advertising compared to