Refers to a consumer’s consistent preference for purchasing the same brand over competing ones, driven by positive perceptions and past experiences with the brand.
It is a key indicator of a brand’s strength and customer satisfaction.
Refers to a consumer’s consistent preference for purchasing the same brand over competing ones, driven by positive perceptions and past experiences with the brand.
It is a key indicator of a brand’s strength and customer satisfaction.
Also called facing, zoning or fronting, a retail merchandizing concept where all products of the same
Refers to one of the distinct phases within a retail business’s lifecycle, encompassing its birth, growth,
Measures the total revenue generated from products sold at retail, calculated by multiplying the number of