Refers to a consumer’s consistent preference for purchasing the same brand over competing ones, driven by positive perceptions and past experiences with the brand.
It is a key indicator of a brand’s strength and customer satisfaction.
Refers to a consumer’s consistent preference for purchasing the same brand over competing ones, driven by positive perceptions and past experiences with the brand.
It is a key indicator of a brand’s strength and customer satisfaction.
Refers to the unique offering or key differentiations of the brand’s products for its customers.
A pricing strategy where products are priced at a premium to signal superior quality and status,
Represents the portion of an industry’s total sales that is accounted for by a specific company
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