Refers to a consumer’s consistent preference for purchasing the same brand over competing ones, driven by positive perceptions and past experiences with the brand.
It is a key indicator of a brand’s strength and customer satisfaction.
Refers to a consumer’s consistent preference for purchasing the same brand over competing ones, driven by positive perceptions and past experiences with the brand.
It is a key indicator of a brand’s strength and customer satisfaction.
A logistical technique involving the assembly and packaging of various related items together as a single
Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and
Instances where a product is unexpectedly unavailable for purchase, often resulting in lost sales and dissatisfied