Brand Loyalty

Brand Loyalty

Refers to a consumer’s consistent preference for purchasing the same brand over competing ones, driven by positive perceptions and past experiences with the brand.

It is a key indicator of a brand’s strength and customer satisfaction.

Related Terms

Brand positioning

Refers to the unique offering or key differentiations of the brand’s products for its customers.

Prestige Pricing

A pricing strategy where products are priced at a premium to signal superior quality and status,

Market Share

Represents the portion of an industry’s total sales that is accounted for by a specific company