A small-format retail outlet that offers a limited selection of basic and immediate consumption items, such as packaged foods and drugstore products.
It operates long hours for shopper convenience, catering to quick and essential purchases.
A small-format retail outlet that offers a limited selection of basic and immediate consumption items, such as packaged foods and drugstore products.
It operates long hours for shopper convenience, catering to quick and essential purchases.
A strategy where a company sets an initial high price for a product and later reduces
A specific version of a ‘master’ product that is differentiated by one or more attributes, such
Includes the visual elements of a brand such as the logo, design, color that helps the