Convenience

Convenience

A small-format retail outlet that offers a limited selection of basic and immediate consumption items, such as packaged foods and drugstore products.

It operates long hours for shopper convenience, catering to quick and essential purchases.

Related Terms

Advertising Allowance

Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that

Brand Refresh

When a brand improvises its existing image and communications while maintaining its core identity.

Product Variants

A specific version of a ‘master’ product that is differentiated by one or more attributes, such