When a brand improvises its existing image and communications while maintaining its core identity.
Incremental Sales
Refers to the additional units of a product sold to retailers or consumers directly attributed to
When a brand improvises its existing image and communications while maintaining its core identity.
Refers to the additional units of a product sold to retailers or consumers directly attributed to
A private label brand of a retailer.
A descriptive facet of a product that helps to specify, classify, and differentiate it within a