When a brand improvises its existing image and communications while maintaining its core identity.
Brand Identity
Includes the visual elements of a brand such as the logo, design, color that helps the
When a brand improvises its existing image and communications while maintaining its core identity.
Includes the visual elements of a brand such as the logo, design, color that helps the
A pricing strategy where products are priced at a premium to signal superior quality and status,
Refers to the purchase of goods in quantities greater than immediately needed, with the intent to