Brand Refresh

Brand Refresh

When a brand improvises its existing image and communications while maintaining its core identity.

Related Terms

Everyday Low Price (EDLP)

A retail pricing strategy offering customers consistently low prices on products without requiring coupons, waiting for

Category management

Involves grouping products into suitable categories and managing category performance. This involves inputs from both brand

Advertising Allowance

Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that