When a brand improvises its existing image and communications while maintaining its core identity.
Brand Affinity
It is the level of positive association and emotional connection that consumers have with a particular
When a brand improvises its existing image and communications while maintaining its core identity.
It is the level of positive association and emotional connection that consumers have with a particular
A retail pricing strategy offering customers consistently low prices on products without requiring coupons, waiting for
Also referred to as Repeat Customer Rate, it is a metric that measures the percentage of