When a brand improvises its existing image and communications while maintaining its core identity.
Everyday Low Price (EDLP)
A retail pricing strategy offering customers consistently low prices on products without requiring coupons, waiting for
When a brand improvises its existing image and communications while maintaining its core identity.
A retail pricing strategy offering customers consistently low prices on products without requiring coupons, waiting for
Refers to the unique offering or key differentiations of the brand’s products for its customers.
A strategy where a company sets an initial high price for a product and later reduces