When a brand improvises its existing image and communications while maintaining its core identity.
Average Items Selling (AIS)
Average number of items that a retailer sells within a category, brand or segment.
When a brand improvises its existing image and communications while maintaining its core identity.
Average number of items that a retailer sells within a category, brand or segment.
Optimal way to story inventory in a vertical manner when there is large quantities or excess
Amount of organic sales for a product in a marketplace without any marketing effort.