When a brand improvises its existing image and communications while maintaining its core identity.
Basket Size
The amount that a customer spends in a retail store in single transaction.
When a brand improvises its existing image and communications while maintaining its core identity.
The amount that a customer spends in a retail store in single transaction.
Instances where a product is unexpectedly unavailable for purchase, often resulting in lost sales and dissatisfied
A pricing strategy where retailers lower the prices of products to boost sales and manage inventory