When a brand improvises its existing image and communications while maintaining its core identity.
Minimum Advertised Price (MAP)
A policy set by manufacturers dictating the lowest price at which retailers are allowed to advertise
When a brand improvises its existing image and communications while maintaining its core identity.
A policy set by manufacturers dictating the lowest price at which retailers are allowed to advertise
Consumers who consistently spend significantly more than average within a specific product category, making them a
Also referred to as Fast Moving Consumer Goods (FMCG), these products are sold quickly at relatively