When a brand improvises its existing image and communications while maintaining its core identity.
Equivalized Unit Sales (EQ Sales)
Refers to the physical volume of product sold at retail, standardized into a common unit relevant
When a brand improvises its existing image and communications while maintaining its core identity.
Refers to the physical volume of product sold at retail, standardized into a common unit relevant
A retail establishment primarily focused on selling a broad assortment of food products, encompassing items such
In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.