Brand Refresh

Brand Refresh

When a brand improvises its existing image and communications while maintaining its core identity.

Related Terms

Product Variants

A specific version of a ‘master’ product that is differentiated by one or more attributes, such

Grocery

A retail establishment primarily focused on selling a broad assortment of food products, encompassing items such

Loyalty program

A initiative by a company to incentivize repeat purchases and customer loyalty by offering rewards, discounts,