When a brand improvises its existing image and communications while maintaining its core identity.
Category Manager
The person is responsible for overseeing a specific category of products of a brand. They develop
When a brand improvises its existing image and communications while maintaining its core identity.
The person is responsible for overseeing a specific category of products of a brand. They develop
The index shows the level of brand’s performance within a specific market.
Involves grouping products into suitable categories and managing category performance. This involves inputs from both brand