Brand Refresh

Brand Refresh

When a brand improvises its existing image and communications while maintaining its core identity.

Related Terms

Product Attributes

A descriptive facet of a product that helps to specify, classify, and differentiate it within a

Consumer Promotion

Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and

Forward Buying

Refers to the purchase of goods in quantities greater than immediately needed, with the intent to