When a brand improvises its existing image and communications while maintaining its core identity.
Forward Buying
Refers to the purchase of goods in quantities greater than immediately needed, with the intent to
When a brand improvises its existing image and communications while maintaining its core identity.
Refers to the purchase of goods in quantities greater than immediately needed, with the intent to
Total sales of a store without breaking down the products sold into different categories. It is
Refers to a consumer’s consistent preference for purchasing the same brand over competing ones, driven by