When a brand improvises its existing image and communications while maintaining its core identity.
Base Price
Also referred to as non-promoted price, it is the average price of an item across all
When a brand improvises its existing image and communications while maintaining its core identity.
Also referred to as non-promoted price, it is the average price of an item across all
Weighted average of actual price and promoted price for an item. It does not take into
A budgeting approach where all expenses must be justified for each new budget period, rather than