When a brand improvises its existing image and communications while maintaining its core identity.
Minimum Advertised Price (MAP)
A policy set by manufacturers dictating the lowest price at which retailers are allowed to advertise
When a brand improvises its existing image and communications while maintaining its core identity.
A policy set by manufacturers dictating the lowest price at which retailers are allowed to advertise
Also called a warehouse club, it is a membership-based retail outlet offering a wide selection of
Also referred to as Repeat Customer Rate, it is a metric that measures the percentage of