Brand Refresh

Brand Refresh

When a brand improvises its existing image and communications while maintaining its core identity.

Related Terms

Gross Margin

The difference between the revenue generated from sales and the cost of goods sold, expressed as

Frequent Buyer Program

A customer loyalty scheme designed to incentivize repeat purchases by offering rewards based on the accumulation

Convenience

A small-format retail outlet that offers a limited selection of basic and immediate consumption items, such