When a brand improvises its existing image and communications while maintaining its core identity.
Brand Refresh
When a brand improvises its existing image and communications while maintaining its core identity.
When a brand improvises its existing image and communications while maintaining its core identity.
When a brand improvises its existing image and communications while maintaining its core identity.
Refers to a consumer’s consistent preference for purchasing the same brand over competing ones, driven by
Also known as secondary product placement, it is a retail strategy that places complementary products together