When a brand improvises its existing image and communications while maintaining its core identity.
Generic Brand
A consumer product without a widely recognized name or logo, often lacking extensive advertising compared to
When a brand improvises its existing image and communications while maintaining its core identity.
A consumer product without a widely recognized name or logo, often lacking extensive advertising compared to
A pricing strategy where retailers lower the prices of products to boost sales and manage inventory
Forecast accuracy refers to the degree to which a forecast aligns with actual sales data, indicating