When a brand improvises its existing image and communications while maintaining its core identity.
Brand Development Index (BDI)
The index shows the level of brand’s performance within a specific market.
When a brand improvises its existing image and communications while maintaining its core identity.
The index shows the level of brand’s performance within a specific market.
Amount of organic sales for a product in a marketplace without any marketing effort.
A descriptive facet of a product that helps to specify, classify, and differentiate it within a