Brand Refresh

Brand Refresh

When a brand improvises its existing image and communications while maintaining its core identity.

Related Terms

Mass Merchandizer

Also refered to as mass market retailer, it is a retail business that sells a wide

Product Attributes

A descriptive facet of a product that helps to specify, classify, and differentiate it within a

Purchase Frequency (PF)

Refers to the rate at which customers make purchases within a specific timeframe. It offers businesses