When a brand improvises its existing image and communications while maintaining its core identity.
Brand Affinity
It is the level of positive association and emotional connection that consumers have with a particular
When a brand improvises its existing image and communications while maintaining its core identity.
It is the level of positive association and emotional connection that consumers have with a particular
Refers to the unique offering or key differentiations of the brand’s products for its customers.
A descriptive facet of a product that helps to specify, classify, and differentiate it within a