Buy One Get One (BOGO)

Buy One Get One (BOGO)

A promotional offer that brands run both online and offline where a customer one item free for buying an item.

Related Terms

Grocery

A retail establishment primarily focused on selling a broad assortment of food products, encompassing items such

Base Price

Also referred to as non-promoted price, it is the average price of an item across all

Yield Management

A pricing strategy used to maximize revenue by varying prices based on demand and inventory levels.