Buy One Get One (BOGO)

Buy One Get One (BOGO)

A promotional offer that brands run both online and offline where a customer one item free for buying an item.

Related Terms

Prestige Pricing

A pricing strategy where products are priced at a premium to signal superior quality and status,

Brand Refresh

When a brand improvises its existing image and communications while maintaining its core identity.

Blocking

Also called facing, zoning or fronting, a retail merchandizing concept where all products of the same