Buy One Get One (BOGO)

Buy One Get One (BOGO)

A promotional offer that brands run both online and offline where a customer one item free for buying an item.

Related Terms

Average Price

Weighted average of actual price and promoted price for an item. It does not take into

Brand Loyalty

Refers to a consumer’s consistent preference for purchasing the same brand over competing ones, driven by

Purchase Frequency (PF)

Refers to the rate at which customers make purchases within a specific timeframe. It offers businesses