The Ultimate CPG Glossary

Buy One Get One (BOGO)

A promotional offer that brands run both online and offline where a customer one item free for buying an item.

Related Terms

A retail pricing strategy offering customers consistently low prices on products without requiring coupons, waiting for

Measures the total revenue generated from products sold at retail, calculated by multiplying the number of

A retail display technique where products are arranged in a straight line from top to bottom,