Buy One Get One (BOGO)

Buy One Get One (BOGO)

A promotional offer that brands run both online and offline where a customer one item free for buying an item.

Related Terms

Advertising Allowance

Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that

Yield Management

A pricing strategy used to maximize revenue by varying prices based on demand and inventory levels.

Prestige Pricing

A pricing strategy where products are priced at a premium to signal superior quality and status,