Buy One Get One (BOGO)

Buy One Get One (BOGO)

A promotional offer that brands run both online and offline where a customer one item free for buying an item.

Related Terms

Cross Merchandising

Also known as secondary product placement, it is a retail strategy that places complementary products together

Club

Also called a warehouse club, it is a membership-based retail outlet offering a wide selection of

Category Manager

The person is responsible for overseeing a specific category of products of a brand. They develop