Buy One Get One (BOGO)

Buy One Get One (BOGO)

A promotional offer that brands run both online and offline where a customer one item free for buying an item.

Related Terms

Product Variants

A specific version of a ‘master’ product that is differentiated by one or more attributes, such

Market Basket Analysis

A data mining tool used to identify patterns of items frequently purchased together by analyzing transaction

Forecast Accuracy

Forecast accuracy refers to the degree to which a forecast aligns with actual sales data, indicating