Buy One Get One (BOGO)

Buy One Get One (BOGO)

A promotional offer that brands run both online and offline where a customer one item free for buying an item.

Related Terms

Brand positioning

Refers to the unique offering or key differentiations of the brand’s products for its customers.

Assortment

The variety of products that a retailer offers for sale to meet the diverse preferences and

Base Price

Also referred to as non-promoted price, it is the average price of an item across all