Buy One Get One (BOGO)

Buy One Get One (BOGO)

A promotional offer that brands run both online and offline where a customer one item free for buying an item.

Related Terms

Market Basket Analysis

A data mining tool used to identify patterns of items frequently purchased together by analyzing transaction

Prestige Pricing

A pricing strategy where products are priced at a premium to signal superior quality and status,

Unplanned Out-of-Stocks

Instances where a product is unexpectedly unavailable for purchase, often resulting in lost sales and dissatisfied