Buy One Get One (BOGO)

Buy One Get One (BOGO)

A promotional offer that brands run both online and offline where a customer one item free for buying an item.

Related Terms

High-Low Pricing

A strategy where a company sets an initial high price for a product and later reduces

Heavy Buyers

Consumers who consistently spend significantly more than average within a specific product category, making them a

Average Price

Weighted average of actual price and promoted price for an item. It does not take into