Buy One Get One (BOGO)

Buy One Get One (BOGO)

A promotional offer that brands run both online and offline where a customer one item free for buying an item.

Related Terms

Brand Identity

Includes the visual elements of a brand such as the logo, design, color that helps the

Base Price

Also referred to as non-promoted price, it is the average price of an item across all

Heavy Buyers

Consumers who consistently spend significantly more than average within a specific product category, making them a