The Ultimate CPG Glossary

Buy One Get One (BOGO)

A promotional offer that brands run both online and offline where a customer one item free for buying an item.

Related Terms

Software designed to manage and optimize warehouse operations, including receiving, storing, picking, and shipping inventory. WMS

Measures the total revenue generated from products sold at retail, calculated by multiplying the number of

A situation occurs when a product that is supposed to be available for sale is completely