Also known as secondary product placement, it is a retail strategy that places complementary products together to encourage additional purchases.
This visual merchandising technique enhances the shopping experience by suggesting related items to customers.
Instances where a product is unexpectedly unavailable for purchase, often resulting in lost sales and dissatisfied
A descriptive facet of a product that helps to specify, classify, and differentiate it within a
Includes the visual elements of a brand such as the logo, design, color that helps the
