Cross Merchandising

Cross Merchandising

Also known as secondary product placement, it is a retail strategy that places complementary products together to encourage additional purchases.

This visual merchandising technique enhances the shopping experience by suggesting related items to customers.

Related Terms

Bulk Stacking

Optimal way to story inventory in a vertical manner when there is large quantities or excess

Loyalty program

A initiative by a company to incentivize repeat purchases and customer loyalty by offering rewards, discounts,