Cross Merchandising

Cross Merchandising

Also known as secondary product placement, it is a retail strategy that places complementary products together to encourage additional purchases.

This visual merchandising technique enhances the shopping experience by suggesting related items to customers.

Related Terms

Baseline Sales

Amount of organic sales for a product in a marketplace without any marketing effort.

Gross Margin

The difference between the revenue generated from sales and the cost of goods sold, expressed as

Convenience

A small-format retail outlet that offers a limited selection of basic and immediate consumption items, such