Glossary /
Cross Merchandising

Cross Merchandising

Also known as secondary product placement, it is a retail strategy that places complementary products together to encourage additional purchases.

This visual merchandising technique enhances the shopping experience by suggesting related items to customers.

Related Terms

Base Price

Also referred to as non-promoted price, it is the average price of an item across all


The variety of products that a retailer offers for sale to meet the diverse preferences and