Also known as secondary product placement, it is a retail strategy that places complementary products together to encourage additional purchases.
This visual merchandising technique enhances the shopping experience by suggesting related items to customers.
Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.
Refers to the physical volume of product sold at retail, standardized into a common unit relevant
Instances where a product is unexpectedly unavailable for purchase, often resulting in lost sales and dissatisfied
