Buying Rate

Buying Rate

It is the average quantity or value of a product purchased by a single household within a year, expressed in units, dollars, or volume.

Related Terms

High-Low Pricing

A strategy where a company sets an initial high price for a product and later reduces

Brand Identity

Includes the visual elements of a brand such as the logo, design, color that helps the

Consumer Promotion

Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and