The Ultimate CPG Glossary

Buying Rate

It is the average quantity or value of a product purchased by a single household within a year, expressed in units, dollars, or volume.

Related Terms

An e-commerce metric that is calculated by dividing the total value of all orders over a

Refers to a retail outlet that specializes in selling a wide range of general merchandise and

Emerges when customers consistently favor a brand over its competitors, leading to repeat purchases and a