Buying Rate

Buying Rate

It is the average quantity or value of a product purchased by a single household within a year, expressed in units, dollars, or volume.

Related Terms

Coupon

A document or digital code that grants the holder a discount or rebate on a purchase.

Forward Buying

Refers to the purchase of goods in quantities greater than immediately needed, with the intent to

Customer Loyalty

Emerges when customers consistently favor a brand over its competitors, leading to repeat purchases and a