Average Order Value (AOV)

Average Order Value (AOV)

An e-commerce metric that is calculated by dividing the total value of all orders over a period of time by the total number of orders over the same period.

Related Terms

Category Manager

The person is responsible for overseeing a specific category of products of a brand. They develop

Category management

Involves grouping products into suitable categories and managing category performance. This involves inputs from both brand

Heavy Buyers

Consumers who consistently spend significantly more than average within a specific product category, making them a