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Average Order Value (AOV)

Average Order Value (AOV)

An e-commerce metric that is calculated by dividing the total value of all orders over a period of time by the total number of orders over the same period.

Related Terms

Incremental Sales

Refers to the additional units of a product sold to retailers or consumers directly attributed to

Customer Loyalty

Emerges when customers consistently favor a brand over its competitors, leading to repeat purchases and a

Baseline Sales

Amount of organic sales for a product in a marketplace without any marketing effort.