Glossary /
Mass Merchandizer

Mass Merchandizer

Also refered to as mass market retailer, it is a retail business that sells a wide range of products to a broad consumer base at affordable prices, aiming to satisfy diverse customer needs.

These retailers typically operate on a large scale, including supermarkets, drugstores, mass merchandise, and warehouse chains, focusing on volume rather than high-quality merchandise or personalized customer service. Their strategy centers on accessibility and cost-efficiency, making everyday goods available to the masses.

Related Terms

Mass Merchandizer

Also refered to as mass market retailer, it is a retail business that sells a wide

Convenience

A small-format retail outlet that offers a limited selection of basic and immediate consumption items, such

Cross Merchandising

Also known as secondary product placement, it is a retail strategy that places complementary products together