Mass Merchandizer

Mass Merchandizer

Also refered to as mass market retailer, it is a retail business that sells a wide range of products to a broad consumer base at affordable prices, aiming to satisfy diverse customer needs.

These retailers typically operate on a large scale, including supermarkets, drugstores, mass merchandise, and warehouse chains, focusing on volume rather than high-quality merchandise or personalized customer service. Their strategy centers on accessibility and cost-efficiency, making everyday goods available to the masses.

Related Terms

Incremental Revenue

Represents the additional profit generated by a business as a result of increased sales volume. It

Merchandising

It includes the comprehensive strategies and practices retailers employ to promote and sell products to customers

Base Price

Also referred to as non-promoted price, it is the average price of an item across all