Category Development Index (CDI)

Category Development Index (CDI)

The index shows the level of brand’s performance for a category within a specific market.

Related Terms

Category Buyer

The person is responsible for assisting the procurement manager and category team in implementing procurement and

Club

Also called a warehouse club, it is a membership-based retail outlet offering a wide selection of

Brand Identity

Includes the visual elements of a brand such as the logo, design, color that helps the