The index shows the level of brand’s performance for a category within a specific market.
Purchase Frequency (PF)
Refers to the rate at which customers make purchases within a specific timeframe. It offers businesses
The index shows the level of brand’s performance for a category within a specific market.
Refers to the rate at which customers make purchases within a specific timeframe. It offers businesses
Also called facing, zoning or fronting, a retail merchandizing concept where all products of the same
Total sales of a store without breaking down the products sold into different categories. It is