Category Development Index (CDI)

Category Development Index (CDI)

The index shows the level of brand’s performance for a category within a specific market.

Related Terms

Category Buyer

The person is responsible for assisting the procurement manager and category team in implementing procurement and

Incremental Sales

Refers to the additional units of a product sold to retailers or consumers directly attributed to

Generic Brand

A consumer product without a widely recognized name or logo, often lacking extensive advertising compared to