Category Development Index (CDI)

Category Development Index (CDI)

The index shows the level of brand’s performance for a category within a specific market.

Related Terms

Market Share

Represents the portion of an industry’s total sales that is accounted for by a specific company

Forecast Accuracy

Forecast accuracy refers to the degree to which a forecast aligns with actual sales data, indicating

Incremental Sales

Refers to the additional units of a product sold to retailers or consumers directly attributed to