The index shows the level of brand’s performance for a category within a specific market.
Manufacturer’s Suggested Retail Price (MSRP)
Often refered to as the list price or sticker price, it is the price recommended by
The index shows the level of brand’s performance for a category within a specific market.
Often refered to as the list price or sticker price, it is the price recommended by
Also referred to as Fast Moving Consumer Goods (FMCG), these products are sold quickly at relatively
The amount that a customer spends in a retail store in single transaction.