The index shows the level of brand’s performance for a category within a specific market.
Market Basket Analysis
A data mining tool used to identify patterns of items frequently purchased together by analyzing transaction
The index shows the level of brand’s performance for a category within a specific market.
A data mining tool used to identify patterns of items frequently purchased together by analyzing transaction
A visual representation of products groups and segments, and the specific questions a shopper is asking
A initiative by a company to incentivize repeat purchases and customer loyalty by offering rewards, discounts,