The index shows the level of brand’s performance for a category within a specific market.
Forward Buying
Refers to the purchase of goods in quantities greater than immediately needed, with the intent to
The index shows the level of brand’s performance for a category within a specific market.
Refers to the purchase of goods in quantities greater than immediately needed, with the intent to
Also referred to as non-promoted price, it is the average price of an item across all
Also referred to as Fast Moving Consumer Goods (FMCG), these products are sold quickly at relatively