The index shows the level of brand’s performance for a category within a specific market.
Frequent Buyer Program
A customer loyalty scheme designed to incentivize repeat purchases by offering rewards based on the accumulation
The index shows the level of brand’s performance for a category within a specific market.
A customer loyalty scheme designed to incentivize repeat purchases by offering rewards based on the accumulation
A visual representation of products groups and segments, and the specific questions a shopper is asking
In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.