Category Development Index (CDI)

Category Development Index (CDI)

The index shows the level of brand’s performance for a category within a specific market.

Related Terms

Hyper Market

A large retail store that integrates both a department store and a grocery supermarket within a

Velocity Analysis

A method of analyzing sales data to identify products with high sales velocity. Velocity analysis helps

Dollar

Refers to a retail outlet that specializes in selling a wide range of general merchandise and