The index shows the level of brand’s performance for a category within a specific market.
Brand Affinity
It is the level of positive association and emotional connection that consumers have with a particular
The index shows the level of brand’s performance for a category within a specific market.
It is the level of positive association and emotional connection that consumers have with a particular
The variety of products that a retailer offers for sale to meet the diverse preferences and
Includes the visual elements of a brand such as the logo, design, color that helps the
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