The index shows the level of brand’s performance for a category within a specific market.
Average Price
Weighted average of actual price and promoted price for an item. It does not take into
The index shows the level of brand’s performance for a category within a specific market.
Weighted average of actual price and promoted price for an item. It does not take into
Also referred to as Fast Moving Consumer Goods (FMCG), these products are sold quickly at relatively
A small-format retail outlet that offers a limited selection of basic and immediate consumption items, such