The index shows the level of brand’s performance for a category within a specific market.
Category management
Involves grouping products into suitable categories and managing category performance. This involves inputs from both brand
The index shows the level of brand’s performance for a category within a specific market.
Involves grouping products into suitable categories and managing category performance. This involves inputs from both brand
A initiative by a company to incentivize repeat purchases and customer loyalty by offering rewards, discounts,
Refers to the unique offering or key differentiations of the brand’s products for its customers.