Category Development Index (CDI)

Category Development Index (CDI)

The index shows the level of brand’s performance for a category within a specific market.

Related Terms

Hyper Market

A large retail store that integrates both a department store and a grocery supermarket within a

Forecast Accuracy

Forecast accuracy refers to the degree to which a forecast aligns with actual sales data, indicating

Baseline Sales

Amount of organic sales for a product in a marketplace without any marketing effort.