The index shows the level of brand’s performance for a category within a specific market.
Category management
Involves grouping products into suitable categories and managing category performance. This involves inputs from both brand
The index shows the level of brand’s performance for a category within a specific market.
Involves grouping products into suitable categories and managing category performance. This involves inputs from both brand
Also known as secondary product placement, it is a retail strategy that places complementary products together
A budgeting approach where all expenses must be justified for each new budget period, rather than