The index shows the level of brand’s performance for a category within a specific market.
Advertising Allowance
Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that
The index shows the level of brand’s performance for a category within a specific market.
Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that
Refers to the purchase of goods in quantities greater than immediately needed, with the intent to
The price at which a product is usually sold. It is calculated for the product across