Category Development Index (CDI)

Category Development Index (CDI)

The index shows the level of brand’s performance for a category within a specific market.

Related Terms

Generic Brand

A consumer product without a widely recognized name or logo, often lacking extensive advertising compared to

Grocery

A retail establishment primarily focused on selling a broad assortment of food products, encompassing items such

Category management

Involves grouping products into suitable categories and managing category performance. This involves inputs from both brand