The index shows the level of brand’s performance for a category within a specific market.
Category Manager
The person is responsible for overseeing a specific category of products of a brand. They develop
The index shows the level of brand’s performance for a category within a specific market.
The person is responsible for overseeing a specific category of products of a brand. They develop
In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.
Measures the total revenue generated from products sold at retail, calculated by multiplying the number of