The index shows the level of brand’s performance for a category within a specific market.
Repeat Purchase Rate (RPR)
Also referred to as Repeat Customer Rate, it is a metric that measures the percentage of
The index shows the level of brand’s performance for a category within a specific market.
Also referred to as Repeat Customer Rate, it is a metric that measures the percentage of
Average number of items that a retailer has within a category, brand or segment.
Also known as secondary product placement, it is a retail strategy that places complementary products together