The index shows the level of brand’s performance for a category within a specific market.
Customer Loyalty
Emerges when customers consistently favor a brand over its competitors, leading to repeat purchases and a
The index shows the level of brand’s performance for a category within a specific market.
Emerges when customers consistently favor a brand over its competitors, leading to repeat purchases and a
Refers to the presence of products in their designated location within a store, ensuring they are
Refers to a consumer’s consistent preference for purchasing the same brand over competing ones, driven by