The index shows the level of brand’s performance for a category within a specific market.
Equivalized Unit Sales (EQ Sales)
Refers to the physical volume of product sold at retail, standardized into a common unit relevant
The index shows the level of brand’s performance for a category within a specific market.
Refers to the physical volume of product sold at retail, standardized into a common unit relevant
Also referred to as cost per unit or cost of sales, it involves the direct expenses
Also referred to as non-promoted price, it is the average price of an item across all