Category Development Index (CDI)

Category Development Index (CDI)

The index shows the level of brand’s performance for a category within a specific market.

Related Terms

Hyper Market

A large retail store that integrates both a department store and a grocery supermarket within a

CPG manufacturing

In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.

Excess Inventory

Also referred to as surplus inventory, denotes the surplus stock held by a company beyond what