The index shows the level of brand’s performance for a category within a specific market.
Brand Assessment
Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.
The index shows the level of brand’s performance for a category within a specific market.
Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.
A small-format retail outlet that offers a limited selection of basic and immediate consumption items, such
A visual representation of products groups and segments, and the specific questions a shopper is asking