Category Development Index (CDI)

Category Development Index (CDI)

The index shows the level of brand’s performance for a category within a specific market.

Related Terms

Grocery

A retail establishment primarily focused on selling a broad assortment of food products, encompassing items such

Forward Buying

Refers to the purchase of goods in quantities greater than immediately needed, with the intent to

Category Buyer

The person is responsible for assisting the procurement manager and category team in implementing procurement and