Club

Club

Also called a warehouse club, it is a membership-based retail outlet offering a wide selection of bulk-sized grocery products, and general merchandise at reduced prices in a no-frills, warehouse-like setting.

Customers can fulfill most of their weekly shopping needs in one visit, benefiting from the economies of scale.

Related Terms

Consumer Promotion

Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and

Cross Merchandising

Also known as secondary product placement, it is a retail strategy that places complementary products together