Club

Club

Also called a warehouse club, it is a membership-based retail outlet offering a wide selection of bulk-sized grocery products, and general merchandise at reduced prices in a no-frills, warehouse-like setting.

Customers can fulfill most of their weekly shopping needs in one visit, benefiting from the economies of scale.

Related Terms

High-Low Pricing

A strategy where a company sets an initial high price for a product and later reduces

Brand Identity

Includes the visual elements of a brand such as the logo, design, color that helps the