Club

Club

Also called a warehouse club, it is a membership-based retail outlet offering a wide selection of bulk-sized grocery products, and general merchandise at reduced prices in a no-frills, warehouse-like setting.

Customers can fulfill most of their weekly shopping needs in one visit, benefiting from the economies of scale.

Related Terms

Brand Assessment

Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.

Gross Margin

The difference between the revenue generated from sales and the cost of goods sold, expressed as