Club

Club

Also called a warehouse club, it is a membership-based retail outlet offering a wide selection of bulk-sized grocery products, and general merchandise at reduced prices in a no-frills, warehouse-like setting.

Customers can fulfill most of their weekly shopping needs in one visit, benefiting from the economies of scale.

Related Terms

Brand Refresh

When a brand improvises its existing image and communications while maintaining its core identity.

Customer Loyalty

Emerges when customers consistently favor a brand over its competitors, leading to repeat purchases and a