Club

Club

Also called a warehouse club, it is a membership-based retail outlet offering a wide selection of bulk-sized grocery products, and general merchandise at reduced prices in a no-frills, warehouse-like setting.

Customers can fulfill most of their weekly shopping needs in one visit, benefiting from the economies of scale.

Related Terms

Prestige Pricing

A pricing strategy where products are priced at a premium to signal superior quality and status,

High-Low Pricing

A strategy where a company sets an initial high price for a product and later reduces

Brand Assessment

Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.