Convenience

Convenience

A small-format retail outlet that offers a limited selection of basic and immediate consumption items, such as packaged foods and drugstore products.

It operates long hours for shopper convenience, catering to quick and essential purchases.

Related Terms

Advertising Allowance

Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that

Customer Loyalty

Emerges when customers consistently favor a brand over its competitors, leading to repeat purchases and a

Gross Margin

The difference between the revenue generated from sales and the cost of goods sold, expressed as