Convenience

Convenience

A small-format retail outlet that offers a limited selection of basic and immediate consumption items, such as packaged foods and drugstore products.

It operates long hours for shopper convenience, catering to quick and essential purchases.

Related Terms

Mass Merchandizer

Also refered to as mass market retailer, it is a retail business that sells a wide

Brand Assessment

Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.