Also referred to as cost per unit or cost of sales, it involves the direct expenses a company incurs in manufacturing or purchasing the products it sells, including material and labor costs.
It excludes indirect costs related to selling and distribution expenses.
Represents the additional profit generated by a business as a result of increased sales volume. It
Also referred to as non-promoted price, it is the average price of an item across all
Refers to the financial return generated from online business activities relative to the cost invested in
