Also referred to as cost per unit or cost of sales, it involves the direct expenses a company incurs in manufacturing or purchasing the products it sells, including material and labor costs.
It excludes indirect costs related to selling and distribution expenses.
Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that
Refers to the financial return generated from online business activities relative to the cost invested in
The index shows the level of brand’s performance within a specific market.
