Also referred to as cost per unit or cost of sales, it involves the direct expenses a company incurs in manufacturing or purchasing the products it sells, including material and labor costs.
It excludes indirect costs related to selling and distribution expenses.
Also known as secondary product placement, it is a retail strategy that places complementary products together
Also referred to as Repeat Customer Rate, it is a metric that measures the percentage of
A visual representation of products groups and segments, and the specific questions a shopper is asking
