Also referred to as cost per unit or cost of sales, it involves the direct expenses a company incurs in manufacturing or purchasing the products it sells, including material and labor costs.
It excludes indirect costs related to selling and distribution expenses.
A initiative by a company to incentivize repeat purchases and customer loyalty by offering rewards, discounts,
It includes the comprehensive strategies and practices retailers employ to promote and sell products to customers
When a brand improvises its existing image and communications while maintaining its core identity.
