Also referred to as cost per unit or cost of sales, it involves the direct expenses a company incurs in manufacturing or purchasing the products it sells, including material and labor costs.
It excludes indirect costs related to selling and distribution expenses.
A visual representation of products groups and segments, and the specific questions a shopper is asking
Refers to the unique offering or key differentiations of the brand’s products for its customers.
Emerges when customers consistently favor a brand over its competitors, leading to repeat purchases and a
