Also referred to as cost per unit or cost of sales, it involves the direct expenses a company incurs in manufacturing or purchasing the products it sells, including material and labor costs.
It excludes indirect costs related to selling and distribution expenses.
Also referred to as Fast Moving Consumer Goods (FMCG), these products are sold quickly at relatively
Average number of items that a retailer has within a category, brand or segment.
Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and
