Cross Merchandising

Cross Merchandising

Also known as secondary product placement, it is a retail strategy that places complementary products together to encourage additional purchases.

This visual merchandising technique enhances the shopping experience by suggesting related items to customers.

Related Terms

Category Buyer

The person is responsible for assisting the procurement manager and category team in implementing procurement and

Product Listings

A product listing is an item’s entry in the broader catalog of an eCommerce website, designed

Unplanned Out-of-Stocks

Instances where a product is unexpectedly unavailable for purchase, often resulting in lost sales and dissatisfied