Also known as secondary product placement, it is a retail strategy that places complementary products together to encourage additional purchases.
This visual merchandising technique enhances the shopping experience by suggesting related items to customers.
Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.
The price at which a product is usually sold. It is calculated for the product across
The variety of products that a retailer offers for sale to meet the diverse preferences and
