Also known as secondary product placement, it is a retail strategy that places complementary products together to encourage additional purchases.
This visual merchandising technique enhances the shopping experience by suggesting related items to customers.
Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and
Refers to the unique offering or key differentiations of the brand’s products for its customers.
A specific version of a ‘master’ product that is differentiated by one or more attributes, such
