Cross Merchandising

Cross Merchandising

Also known as secondary product placement, it is a retail strategy that places complementary products together to encourage additional purchases.

This visual merchandising technique enhances the shopping experience by suggesting related items to customers.

Related Terms

Just in time inventory

An inventory management that is focused on optimizing inventory levels by receiving raw materials and components

Merchandising

It includes the comprehensive strategies and practices retailers employ to promote and sell products to customers

Customer Loyalty

Emerges when customers consistently favor a brand over its competitors, leading to repeat purchases and a