Cross Merchandising

Cross Merchandising

Also known as secondary product placement, it is a retail strategy that places complementary products together to encourage additional purchases.

This visual merchandising technique enhances the shopping experience by suggesting related items to customers.

Related Terms

Yield Management

A pricing strategy used to maximize revenue by varying prices based on demand and inventory levels.

Out of stock (OOS)

A situation occurs when a product that is supposed to be available for sale is completely

Grocery

A retail establishment primarily focused on selling a broad assortment of food products, encompassing items such