Cross Merchandising

Cross Merchandising

Also known as secondary product placement, it is a retail strategy that places complementary products together to encourage additional purchases.

This visual merchandising technique enhances the shopping experience by suggesting related items to customers.

Related Terms

Frequent Buyer Program

A customer loyalty scheme designed to incentivize repeat purchases by offering rewards based on the accumulation

Just in time inventory

An inventory management that is focused on optimizing inventory levels by receiving raw materials and components

Dollar

Refers to a retail outlet that specializes in selling a wide range of general merchandise and