Cross Merchandising

Cross Merchandising

Also known as secondary product placement, it is a retail strategy that places complementary products together to encourage additional purchases.

This visual merchandising technique enhances the shopping experience by suggesting related items to customers.

Related Terms

Incremental Sales

Refers to the additional units of a product sold to retailers or consumers directly attributed to

Velocity Analysis

A method of analyzing sales data to identify products with high sales velocity. Velocity analysis helps

Horizontal Merchandizing

A retail display technique where products are arranged in a left-to-right manner along a horizontal plane.