Also known as secondary product placement, it is a retail strategy that places complementary products together to encourage additional purchases.
This visual merchandising technique enhances the shopping experience by suggesting related items to customers.
A pricing strategy where products are priced at a premium to signal superior quality and status,
Average number of items that a retailer has within a category, brand or segment.
Refers to the rate at which customers make purchases within a specific timeframe. It offers businesses
