Cross Merchandising

Cross Merchandising

Also known as secondary product placement, it is a retail strategy that places complementary products together to encourage additional purchases.

This visual merchandising technique enhances the shopping experience by suggesting related items to customers.

Related Terms

Just in time inventory

An inventory management that is focused on optimizing inventory levels by receiving raw materials and components

Bulk Stacking

Optimal way to story inventory in a vertical manner when there is large quantities or excess

Club

Also called a warehouse club, it is a membership-based retail outlet offering a wide selection of