Cross Merchandising

Cross Merchandising

Also known as secondary product placement, it is a retail strategy that places complementary products together to encourage additional purchases.

This visual merchandising technique enhances the shopping experience by suggesting related items to customers.

Related Terms

Assortment

The variety of products that a retailer offers for sale to meet the diverse preferences and

High-Low Pricing

A strategy where a company sets an initial high price for a product and later reduces

Forward Buying

Refers to the purchase of goods in quantities greater than immediately needed, with the intent to