Also known as secondary product placement, it is a retail strategy that places complementary products together to encourage additional purchases.
This visual merchandising technique enhances the shopping experience by suggesting related items to customers.
Also referred to as Fast Moving Consumer Goods (FMCG), these products are sold quickly at relatively
Refers to the financial return generated from online business activities relative to the cost invested in
A professional responsible for actively promoting and increasing brand awareness by engaging in direct, face-to-face interactions
