Also known as secondary product placement, it is a retail strategy that places complementary products together to encourage additional purchases.
This visual merchandising technique enhances the shopping experience by suggesting related items to customers.
A policy set by manufacturers dictating the lowest price at which retailers are allowed to advertise
A professional responsible for actively promoting and increasing brand awareness by engaging in direct, face-to-face interactions
A document or digital code that grants the holder a discount or rebate on a purchase.
4.7 rating
4.7 rating
4.7 rating
A monthly catch-up on brand and category breakdowns. 1K+ subscribers and counting.
