Also known as secondary product placement, it is a retail strategy that places complementary products together to encourage additional purchases.
This visual merchandising technique enhances the shopping experience by suggesting related items to customers.
Represents the portion of an industry’s total sales that is accounted for by a specific company
A budgeting approach where all expenses must be justified for each new budget period, rather than
It includes the comprehensive strategies and practices retailers employ to promote and sell products to customers
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