Cross Merchandising

Cross Merchandising

Also known as secondary product placement, it is a retail strategy that places complementary products together to encourage additional purchases.

This visual merchandising technique enhances the shopping experience by suggesting related items to customers.

Related Terms

Just in time inventory

An inventory management that is focused on optimizing inventory levels by receiving raw materials and components

Prestige Pricing

A pricing strategy where products are priced at a premium to signal superior quality and status,

Kitting

A logistical technique involving the assembly and packaging of various related items together as a single