Generic Brand

Generic Brand

A consumer product without a widely recognized name or logo, often lacking extensive advertising compared to branded counterparts.

Typically priced lower due to reduced promotional costs, generic brands serve as substitutes for more expensive branded goods. Commonly found in sectors like food and pharmaceuticals, they offer cost-effective alternatives for budget-conscious consumers. During economic downturns, generic brands tend to gain popularity as consumers prioritize value and affordability.

Related Terms

Markdown Pricing

A pricing strategy where retailers lower the prices of products to boost sales and manage inventory

Category management

Involves grouping products into suitable categories and managing category performance. This involves inputs from both brand

Dollar

Refers to a retail outlet that specializes in selling a wide range of general merchandise and